Cloud consulting companies · Social media
Put your architects' real opinions before CTOs on LinkedIn, not company slogans.
Social media marketing for a cloud consulting company is the use of LinkedIn and engineering communities to show how your people think about cloud problems. GullySales works on what your architects post, how it is turned into short posts and how interest is moved into a conversation.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
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Sales and marketing for cloud consulting companies, the overview.
Last updated 18 Oct 2026.
For cloud consulting companies
Where it usually goes wrong, and what we would do.
“CTOs follow people, not pages”
An engineering head reads a post by a named architect with a clear view. The same idea posted from a company page, in a polished graphic, is scrolled past. The face and the opinion do the work.
“A cost post reaches the budget holder”
A short, concrete post about a line item that surprises people travels beyond engineers. Finance heads and founders share it, which is how a technical firm gets seen by the person who signs.
“Community answers outlast posts”
A careful answer in a CTO group or an engineering forum stays findable and builds a name. A burst of promotional posts is forgotten when the next one appears.
“Client work stays private”
Most engagements sit under agreements, so posts must be built from patterns and lessons, not names. The skill lies in teaching something real without revealing a client.
What we do
What we deliver for cloud consulting companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Posting guide for architects
A short guide on what to post, how long, and which topics to avoid, including a check that nothing reveals a client.
Result: Architects know what is safe to post and what is not.
Post bank from real engagements
A bank of post ideas drawn from your architects' work, such as common bill surprises and migration questions, written in their voice.
Result: A list of ideas ready for an architect to approve and post.
LinkedIn profile review for key people
A review of the profile of each partner and senior architect so that a visitor sees what they help with.
Result: Profiles that explain the offer to a stranger.
Community participation plan
A list of CTO groups, meetups and forums worth joining, with who answers and what kind of answer builds trust.
Result: A named list of places and the people who will show up there.
Social enquiry handling note
A short note on how a message or comment becomes a scoping call, and who replies.
Result: No interested comment is left without a reply.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Posts and pieces to plan
What architects can post on LinkedIn without naming a client.
- A bill pattern found in a review
- Describe the type of waste, such as unused volumes or oversized databases, with no client name. An architect writes it in first person so it reads as experience.
- A migration mistake and how it was caught
- A short post on what went wrong in a planned move and the check that prevents it. Needs the architect's real account, cleared with the client if any detail could identify them.
- A reading of a platform announcement
- One architect explains what a new pricing or service change means for a mid-size firm. It carries more weight than a company repost.
- An answer from a community thread
- Turn a careful answer given in a forum or group into a post. It shows the same judgement the buyer will get in a scoping call.
- A sample report page, redacted
- Show one page of an assessment with all identifying data removed. The proof is the structure and the clarity of the findings.
- A question for CTOs
- Ask something real, such as how a team decides when to reserve capacity. Replies show the topics buyers care about and start conversations.
Who it is for
This is written for these cloud consulting companies.
- AWS partners and consultants
- Microsoft Azure partners and migration specialists
- Google Cloud partners and data platform advisers
- Cloud cost optimisation and review specialists
- Cloud security and architecture review firms
- Data centre exit and migration advisers
- Multi-cloud and hybrid strategy consultants
- Landing zone and cloud governance advisers for larger firms
Not for
It is not the right fit if.
- Your architects will not put their names to posts, and a company page alone does not draw a CTO's attention.
- Every engagement sits under a confidentiality clause you have not checked, so no post could be cleared for publishing.
How it works
How the social media work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Confirm audience, platforms and access
We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.
- 2
Review the current presence
We read the existing pages, the posts that drew replies and the gaps in posting.
- 3
Build the calendar
Themes, formats and dates are set out for your approval, with space for offers and news.
- 4
Create, approve and publish
Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.
- 5
Record enquiries and adjust
Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will social media bring assessments?
Our architects are busy. How much time is needed?
What if a client sees their problem in our post?
Who should write the posts?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
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Everything else we would do for you.
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Also for cloud consulting companies
Or start from the overview: sales and marketing for cloud consulting companies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.