Cybersecurity companies · Social media

Post what your testers learn, so CISOs follow the people behind the report.

Social media marketing for a cybersecurity company is the practice of showing method in public, mostly on LinkedIn, where CISOs, compliance heads and auditors already read. GullySales plans the posts with your practitioners, who supply and check every technical line, and links profile activity to the meetings it starts.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Cybersecurity analysts review an incident checklist

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for cybersecurity companies

Sales and marketing for cybersecurity companies, the overview.

Last updated 6 Oct 2026.

For cybersecurity companies

Where it usually goes wrong, and what we would do.

“A fear post earns likes from peers and nothing from buyers”
A breach graphic with a red banner is shared by other security professionals, who are not the people signing audit budgets. A CISO who is about to hire reads for calm explanation and for a name they could ring.
“The tester's profile is the firm's best credential”
Buyers ask who exactly will test. A profile that shows the tester's certificates, talks and write-ups answers that before the call, while a firm page with only a logo answers nothing.
“NDAs rule out the usual client post”
A thank-you to a bank or hospital group cannot be published. What can be posted is a class of finding, such as a misconfigured storage bucket, described with no client, no system and no date.
“Community groups carry the real referrals”
Peers recommend firms inside private CISO chats and local OWASP or null meet-up circles. A public post matters when it gives a member something worth forwarding into that chat.

What we do

What we deliver for cybersecurity companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

A practitioner posting plan
A list of testers and consultants who agree to post, with the subjects each is comfortable writing on and a review step by a senior technical person.
Result: Every post has a named author and a technical reviewer.
Profile rewrites for the people buyers meet
Headlines, summaries and featured links for the founder and testers, stating the standard they work to and the work they do, with no client names.
Result: A buyer who looks up your tester finds method and credentials.
A bank of anonymised finding notes
Short write-ups of classes of weakness seen across engagements, with every identifying detail removed and the client's written clearance where needed.
Result: The team never posts from scratch or risks an NDA.
Meet-up and talk promotion
Posts before and after each talk at an ISACA, OWASP or null event, with the slides linked to the matching service page.
Result: A talk leads to a visible trail of enquiries.
Comment and message handling rules
A short guide for who replies to comments, how a direct message from a student is answered and when a message goes to the sales owner.
Result: Enquiries from social profiles reach someone with a name.

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How the result is measured

Posts published
Engagement rate
Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Post what the testers learn, in the voice of the people buyers will meet.

Anonymised finding note: A short post on one class of weakness, such as exposed storage or weak session handling, with no client, no sector detail and no way to identify the system. Needs the delivery lead's sign-off.
Tester's own profile post: A post under the practitioner's name on a talk given or a method used, since a CISO checks the person before the firm.
Meet-up or talk announcement: A post with the topic, the date and the host community, linking to the slides after, which keeps the firm visible among peers.
How a scoping call runs: A graphic or short video of the questions asked before a quote, which shows buyers that the firm does not price blind.
Standard explained in a line: One post on what ISO 27001 or SOC 2 readiness covers and who issues the certificate or report, so a founder is not misled.
Advisory for a product in use: A post tied to a published vendor advisory, written by an engineer, stating what to check and avoiding any claim of live attacks.

Who it is for

This is written for these cybersecurity companies.

VAPT and security audit firms, including CERT-In empanelled auditors
Managed security service providers running a SOC for clients
Governance, risk and compliance consultancies for ISO 27001, SOC 2 and data protection readiness
Security product companies selling endpoint, email, identity or data protection tools
Value-added resellers and system integrators for firewall and security OEMs
Incident response and digital forensics teams
OT and industrial control system security specialists for plants and utilities
Security awareness and phishing simulation training providers

Not for

It is not the right fit if.

Your NDAs bar any mention of findings, so the notes that earn trust would need a legal review before each one.
Nobody on the team is willing to post under their own name, so a company page would stand without the credentials buyers look for.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Confirm audience, platforms and access
We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.
2
Review the current presence
We read the existing pages, the posts that drew replies and the gaps in posting.
3
Build the calendar
Themes, formats and dates are set out for your approval, with space for offers and news.
4
Create, approve and publish
Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.
5
Record enquiries and adjust
Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

Should the company page or the founder post?

Both, with different jobs. The company page holds announcements and service links. The founder and testers carry the explanation, because buyers trust a person they could meet. GullySales drafts for both and leaves the technical check to you.

Can we use breach news in posts?

Only to explain what that kind of attack exploits and what to check, without guessing about the victim. Check the platform's current rules before running any paid promotion.

Can a tester post about a finding if the client is not named?

Only if the contract allows it and the post cannot identify the client, the sector or the system. Anonymising a name is not enough when the weakness is distinctive. Have the delivery lead and the contract owner approve each note before it goes out.

Which community groups are worth joining for referrals?

Join the ones where practitioners and buyers in your sectors already talk, such as local security meet-ups and professional chapters. Give a talk or answer questions before you promote anything. Referrals come from people who have seen you explain a method.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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