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E-commerce software providers · Content marketing

Publish the answers a seller needs before choosing, and after signing up.

Content marketing for an e-commerce software provider is writing and recording guides that settle a seller's doubts about moving to or running an online store. GullySales plans content around the stages from first search to first order, and links each piece to the next step.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of software development companies at work in India

What content marketing means

Content marketing is writing articles, guides and pages that answer the questions buyers search before they are ready to enquire. This makes your business visible and trusted before the first call. GullySales plans this content from the first conversation onward, choosing topics that match real search demand rather than guesses.

Also for E-commerce software providers

Sales and marketing for E-commerce software providers, the overview.

Last updated 18 Oct 2026.

For E-commerce software providers

Where it usually goes wrong, and what we would do.

  • “Content written for investors misses the founder”

    Pieces about the future of online retail please the company and do nothing for a seller who needs to know whether the platform handles COD returns. The useful topics come from sales calls and support tickets, not from industry reports.

  • “Trial users need content as much as prospects”

    A store stalls at catalogue upload because the seller does not know how to format the sheet. A guide placed inside the trial, not buried in a help centre, does more for conversion than another blog post to the open web.

  • “Case studies without names still teach”

    Few sellers allow a platform to publish their figures. A write-up describing the kind of store, the problem it had and the setup it used teaches a similar seller something, and it makes no claim that cannot be backed.

  • “Old posts mislead when the product changes”

    A guide written for an earlier version sends sellers to menus that have moved. A content library without an owner turns into a source of support tickets, so each piece needs a review date and a person responsible.

What we do

What we deliver for E-commerce software providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A content plan by buyer stage

    Topics sorted into those for a seller choosing, one setting up and one scaling, drawn from sales and support questions.

    Result: A list of topics with the question each answers and who asked it.

  2. Setup guides placed inside the trial

    Step-by-step pieces for catalogue upload, gateway connection and the first test order.

    Result: A stuck trial user finds the guide at the screen where they stalled.

  3. Seller-type write-ups

    Accounts of the kind of store, its problem and the setup, written without naming the seller unless permission is given.

    Result: Sellers of a similar kind can see themselves in the page.

  4. An editorial owner and review list

    A named person and a review date for each published guide.

    Result: Every guide has someone responsible for keeping it correct.

  5. Sales enablement pieces

    Short documents the sales team can send after a call, such as a migration checklist.

    Result: The team sends one link instead of writing the same email again.

How the result is measured

  • Pages published
  • Organic traffic
  • Enquiries from content pages

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full content marketing page

Posts and pieces to plan

Publish what sellers ask before and after they sign up.

How to format the catalogue sheet
A guide with a sample sheet and the common errors, placed inside the trial as well as on the blog.
Setting up COD and returns
A walkthrough for a seller handling cash on delivery, with the settings and what each does.
Moving from a marketplace to your own store
A piece for sellers who want their own site while staying on marketplaces, with the migration steps.
GST invoicing for online sellers
A plain explanation of what the platform fills in, noting that tax rules differ and the seller's accountant confirms them.
Choosing between a hosted store and a custom build
A decision note that helps a founder and an agency compare, with the platform's own limits stated.

Who it is for

This is written for these E-commerce software providers.

  • Hosted storefront platforms for small D2C brands
  • Multi-vendor marketplace software for niche marketplaces
  • Headless commerce and API-first platform providers
  • Order, inventory and warehouse management tools for online sellers
  • Marketplace listing and multi-channel sync software
  • Theme, plugin and app developers on top of larger platforms
  • B2B ordering portals for distributors and wholesalers
  • Mobile shopping app builders for local retailers

Not for

It is not the right fit if.

  • Your support team cannot tell you which questions repeat, so the topics would come from guesses.
  • You would write about the future of online retail, which does not help a seller choose a platform.
  • You have no one to keep the guides current when the product changes.

How it works

How the content marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the plan

    Topics and formats come from the content strategy and the buyer-question list. The volume goes into the written scope, agreed with you, not into a number quoted on a call.

  2. 2

    Brief and draft

    Each piece starts from its one-page brief and a short conversation with your technical person, recorded if they allow it, so the draft uses their words.

  3. 3

    Check the facts

    Your person marks the draft for accuracy and we correct it. Regulated subjects also go to your own adviser, because restrictions on claims apply to articles as much as to advertisements.

  4. 4

    Publish and distribute

    The piece goes live on your site, then out through the channels where your buyers already are.

  5. 5

    Read the enquiries and adjust

    Results are reported against the baseline recorded before work began. Topics that brought readers but no enquiries are changed or dropped. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Where do we get topics from?
From the questions your sales and support teams answer repeatedly, and from searches sellers make. Those are real doubts. Topics invented in a meeting are about the company, not the seller.
Do we need to publish constantly?
No. A few guides that settle real doubts and stay accurate serve better than a stream of thin posts. We agree a rhythm that your team can actually keep, and quality is the first test.
Can we use customer numbers in our content?
Only with the seller's written permission and figures they can stand behind. Without that, describe the setup and the problem it solved, and leave out the numbers.
Can we use customer numbers in our content?
Only numbers a customer has shared and agreed to publish, with the context they gave. Never round them up or combine them. If a customer does not agree, describe what they did in words and leave the figures out.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for E-commerce software providers

Everything else we would do for you.

Closest to this: content and social

Also for E-commerce software providers

Or start from the overview: sales and marketing for E-commerce software providers.

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