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E-commerce software providers · Social media

Show sellers the product solving their problem where they already scroll.

Social media marketing for an e-commerce software provider means placing short, useful demonstrations where D2C founders and agency owners already spend time. GullySales plans what to post, where, and how each post leads a seller to a walkthrough or a trial.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of software development companies at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for E-commerce software providers

Sales and marketing for E-commerce software providers, the overview.

Last updated 18 Oct 2026.

For E-commerce software providers

Where it usually goes wrong, and what we would do.

  • “Sellers live on the platforms they sell through”

    A founder selling on Instagram checks it all day. A post that shows how an Instagram order lands in a proper store with a GST invoice meets that seller in a familiar place. A generic announcement of a new feature does not.

  • “Software posts read like release notes”

    A feature update written for the product team reads as noise to a seller. The same update told as a shop owner losing a COD order, then fixing it, gives the post a person and a reason to stop scrolling.

  • “LinkedIn reaches agencies and operations heads”

    The people who recommend a platform to others, such as agency owners and e-commerce managers, are active on LinkedIn. Posts there suit partner offers, migration stories told without client names, and honest comparisons of workflows.

  • “YouTube holds the how-to searches”

    A seller stuck on shipping labels searches in video. A short screen recording that solves one problem serves the trial user who is stuck and the founder who has not yet signed up, and it stays findable long after posting.

What we do

What we deliver for E-commerce software providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A channel plan by audience

    Which platform serves founders, which serves agencies and which serves existing users, with a reason for each.

    Result: A written plan that says where each audience is met and why.

  2. Walkthrough clips built around one task

    Short screen recordings showing a single job, such as importing a catalogue or printing a courier label.

    Result: A library of clips each linked to a trial or a help page.

  3. Problem-first post templates

    Formats that begin with the seller's trouble and end on the product doing the job.

    Result: Your team can write a post without starting from a blank page.

  4. A community answers routine

    A way for someone who knows the product to reply usefully in seller groups, following each group's rules.

    Result: A named person and a simple log of where answers were given.

  5. Link tracking back to signups

    Each post carries a tagged link so signups can be traced.

    Result: You can see which posts led to a store being opened.

How the result is measured

  • Posts published
  • Engagement rate
  • Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Posts and pieces to plan

Show a seller's day, not a release note.

An Instagram order becoming a store order
A screen recording of a direct-message order being added with a GST invoice, narrated in a seller's words.
A COD return handled in the dashboard
A short clip of the return flow, told through a shop owner losing a COD order and then fixing it.
Catalogue upload in one sitting
A walkthrough of the sheet format and the common errors, aimed at sellers who stalled at this step.
A store built for a food or jewellery brand
A walkthrough of a real store with the owner's consent, showing how the kind of product shapes the layout.
A new courier or payment integration
A post framed as what a seller can now do, not as a release, with the setup screen and where to find it.

Who it is for

This is written for these E-commerce software providers.

  • Hosted storefront platforms for small D2C brands
  • Multi-vendor marketplace software for niche marketplaces
  • Headless commerce and API-first platform providers
  • Order, inventory and warehouse management tools for online sellers
  • Marketplace listing and multi-channel sync software
  • Theme, plugin and app developers on top of larger platforms
  • B2B ordering portals for distributors and wholesalers
  • Mobile shopping app builders for local retailers

Not for

It is not the right fit if.

  • Your team cannot show real stores because no customer has agreed to be featured.
  • You would post release notes written for the product team, which sellers scroll past.
  • Nobody answers questions that arrive in comments and direct messages.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Confirm audience, platforms and access

    We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.

  2. 2

    Review the current presence

    We read the existing pages, the posts that drew replies and the gaps in posting.

  3. 3

    Build the calendar

    Themes, formats and dates are set out for your approval, with space for offers and news.

  4. 4

    Create, approve and publish

    Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.

  5. 5

    Record enquiries and adjust

    Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which platform should a software provider start with?
Start where your sellers already are. If your trials come from Instagram sellers, show that flow. If agencies bring stores, LinkedIn matters more. Your signup data should settle the first choice.
Should we run paid social posts?
Paid promotion can widen reach for a post that already works. Check the platform's current rules for ads, and begin with content that earns attention without spend, so you know what is worth promoting.
Who should appear in our videos?
Someone on your team who knows the product and can explain it plainly. Do not feature a client's store or results without their written permission. A screen recording with a clear voice is enough.
Who should appear in our videos?
A support lead or a customer success person who talks to sellers daily, or a seller who has agreed. Sellers trust someone who knows their problems. Avoid a script about the platform; let the person explain a task as they do it on the screen.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for E-commerce software providers

Everything else we would do for you.

Closest to this: content and social

Also for E-commerce software providers

Or start from the overview: sales and marketing for E-commerce software providers.

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