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E-commerce software providers · WhatsApp marketing

Meet the founder who runs the whole shop on WhatsApp where they already work.

WhatsApp marketing for an e-commerce software provider means using the channel Indian sellers already take orders on to move trials, demos and partner conversations forward. GullySales plans which messages go there, who sends them, and how consent is handled.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of software development companies at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for E-commerce software providers

Sales and marketing for E-commerce software providers, the overview.

Last updated 18 Oct 2026.

For E-commerce software providers

Where it usually goes wrong, and what we would do.

  • “The seller's own day runs on WhatsApp”

    A small brand receives orders, payment screenshots and customer queries there. A founder who sees a message from your team in the same place is more likely to answer than to open another email from a software company.

  • “Cold bulk messages burn the number”

    Sending unrequested promotions to a bought list breaks the platform's rules and annoys the seller. Check the platform's current rules on business messaging and send to people who have asked or who have a trial with you.

  • “Agencies prefer a quick message to a long email”

    A freelancer who sets up stores handles several clients and replies to a short note with a question. A partner group or broadcast list, joined by choice, keeps them informed of new integrations and offers.

  • “The conversation needs a record”

    A salesperson answering from a personal phone leaves no history when they move on. Messages about trials should be logged against the store record so the next person can see what was promised.

What we do

What we deliver for E-commerce software providers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A consent and opt-in plan

    Where and how a seller agrees to receive WhatsApp messages, recorded against their account.

    Result: Every contact has a recorded reason for being messaged.

  2. Templates for trial stages

    Approved message templates for welcome, import help and first-order nudges.

    Result: Templates are ready for each trial stage and written in plain words.

  3. A shared inbox setup

    A business WhatsApp number used by named team members, with conversations linked to the CRM.

    Result: Any team member can see what was said to a seller.

  4. An agency broadcast list

    An opt-in list for partners with updates on integrations and offers.

    Result: Partners hear of changes in one place they chose to join.

  5. Click-to-chat entry points

    Buttons on key pages that open a conversation with the sales team.

    Result: A seller on a pricing page can ask a question without a form.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What to capture or send

Reach founders on the app they run the shop from.

Welcome after signup
A short message from a named person offering help with the first step, sent only to sellers who gave their number.
Catalogue import help
A reply with the sheet template and a person to ask, sent when a trial has stalled at upload.
Demo reminder
A note on the day of the demo with the link and the name of who will show it.
Integration setup note
Steps for connecting a courier or gateway, with a screenshot, sent when the seller asks.
Agency partner updates
A short note to partner agencies about a new feature, kept for agencies who opted in.

Who it is for

This is written for these E-commerce software providers.

  • Hosted storefront platforms for small D2C brands
  • Multi-vendor marketplace software for niche marketplaces
  • Headless commerce and API-first platform providers
  • Order, inventory and warehouse management tools for online sellers
  • Marketplace listing and multi-channel sync software
  • Theme, plugin and app developers on top of larger platforms
  • B2B ordering portals for distributors and wholesalers
  • Mobile shopping app builders for local retailers

Not for

It is not the right fit if.

  • You hold numbers from a bought list, which breaks platform rules and annoys sellers.
  • No one is named to answer the messages, and sellers would write to a number that stays silent.
  • You want to automate every reply, but a stalled seller needs a person to help.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the chats you already have

    We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.

  2. 2

    Sort the list and the permission

    Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.

  3. 3

    Choose the app or the API

    One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.

  4. 4

    Write the replies and the plan

    The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.

  5. 5

    Connect the record and test

    Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.

  6. 6

    Read the unanswered questions

    A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Do we need the WhatsApp Business API?
For more than a handful of conversations, the API through a business solution provider is usual, because it allows templates and a shared inbox. The right choice depends on your volume, and costs are set by the provider.
Can we message sellers who downloaded a guide?
Only if they agreed to be contacted on WhatsApp. Ask for that permission clearly where they leave their number, and keep a record. Check the platform's current rules before any campaign.
Who should answer the messages?
A person who knows the product, not a script. We can write the first replies and handover rules, and your team holds the conversation from there.
Can we message sellers who downloaded a guide?
Only if they agreed to be contacted on the app when they downloaded it. A download is not consent to a sales message. Say on the form what you will send and how to stop it, and check the platform's current rules.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for E-commerce software providers

Everything else we would do for you.

Or start from the overview: sales and marketing for E-commerce software providers.

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