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ERP and enterprise software implementation partners · Content marketing

Write the guide the finance head wishes the last partner had given.

Content marketing for an ERP partner is the guides, checklists and case notes that a finance or IT head reads while deciding on a system and a partner. GullySales plans and edits that content from the firm's own projects.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Enterprise software consultants reviewing a system configuration

What content marketing means

Content marketing is writing articles, guides and pages that answer the questions buyers search before they are ready to enquire. This makes your business visible and trusted before the first call. GullySales plans this content from the first conversation onward, choosing topics that match real search demand rather than guesses.

Also for ERP and enterprise software implementation partners

Sales and marketing for ERP and enterprise software implementation partners, the overview.

Last updated 22 Oct 2026.

For ERP and enterprise software implementation partners

Where it usually goes wrong, and what we would do.

  • “Buyers fear the rollout more than the software”

    A CFO has heard of a plant that lost a quarter's billing during cut-over. Content that explains the cut-over plan answers the real fear.

  • “Product content comes from the vendor”

    Feature pages are already written by the software company. The partner's value is in migration, training and support, so that is what the content must cover.

  • “Case studies stop at the logo”

    A line saying a manufacturer went live is not proof. A note on modules, plants, data cleaned and what changed for the finance team is.

  • “Content is written once and never refreshed”

    Statutory changes, e-invoicing updates and product releases date a guide. A reader who finds an outdated page doubts the rest of the firm.

What we do

What we deliver for ERP and enterprise software implementation partners.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A buyer guide to choosing an implementation partner

    A plain guide with the questions to ask a partner about references, team, scope and support.

    Result: Buyers use the firm's own checklist.

  2. Industry implementation notes

    Notes for two or three industries describing the processes, the modules and the usual stumbling points.

    Result: Prospects see that the firm knows their floor.

  3. Case notes with permission

    Project descriptions by industry, scale and outcome, with the client named only if agreed in writing.

    Result: Proof can be shared without breaking trust.

  4. Migration and cut-over explainers

    Explainers on data cleaning, parallel running, user training and the first close on the new system.

    Result: The fear of the rollout is met directly.

  5. A content calendar tied to buyer questions

    A list of topics from the questions heard in sales calls, with owners and a review point for outdated pieces.

    Result: The writing follows what buyers ask.

How the result is measured

  • Pages published
  • Organic traffic
  • Enquiries from content pages

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full content marketing page

Posts and pieces to plan

Guides and notes an ERP buyer reads before agreeing to a first meeting.

How to choose an implementation partner
A buyer guide with questions for the committee to ask any partner, such as who leads the project, what the client must supply and how change requests are handled.
Implementation notes for a pharma plant
An industry piece on batch tracking, quality records and validation expectations, written with a consultant who has delivered it. Name no client unless they agree.
Cut-over weekend explained
A step-by-step explainer of the freeze, the final data load, the checks and the fallback plan. It is the piece a worried CFO forwards to the promoter.
What your team must supply
A checklist of client-side work: a named process owner per area, clean masters, time for testing. It sets expectations before the contract and avoids later blame.
Case note with the client's consent
A short note on the starting problem, what was configured and what the client changed in its own process. It carries no figure the client has not approved.

Who it is for

This is written for these ERP and enterprise software implementation partners.

  • SAP Business One and S/4HANA partners
  • Microsoft Dynamics 365 and Business Central partners
  • Oracle NetSuite and Oracle Fusion partners
  • Odoo, ERPNext and open-source ERP implementers
  • Zoho One and Zoho Creator implementation partners
  • Industry-specific ERP firms for manufacturing, pharma or distribution
  • HRMS, payroll and finance system implementers
  • Supply chain, warehouse and procurement software partners
  • Data migration and integration specialists

Not for

It is not the right fit if.

  • No consultant can give even a short interview, so every piece would be written from the vendor's brochure
  • You want a content programme before the firm has decided which industries it serves

How it works

How the content marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the plan

    Topics and formats come from the content strategy and the buyer-question list. The volume goes into the written scope, agreed with you, not into a number quoted on a call.

  2. 2

    Brief and draft

    Each piece starts from its one-page brief and a short conversation with your technical person, recorded if they allow it, so the draft uses their words.

  3. 3

    Check the facts

    Your person marks the draft for accuracy and we correct it. Regulated subjects also go to your own adviser, because restrictions on claims apply to articles as much as to advertisements.

  4. 4

    Publish and distribute

    The piece goes live on your site, then out through the channels where your buyers already are.

  5. 5

    Read the enquiries and adjust

    Results are reported against the baseline recorded before work began. Topics that brought readers but no enquiries are changed or dropped. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Who should write our content, consultants or marketing?
Consultants hold the knowledge and marketing holds the editing. A short interview with the project lead, edited into a guide, works better than either alone.
Can we publish pricing guidance?
Explain what drives cost, such as users, modules, integrations and migration, without quoting a figure the firm cannot stand behind for every case.
How do we reuse one piece of content?
A guide becomes a LinkedIn series, a talk for a CFO forum and a section of the proposal. Keep the source document in one place so edits carry through.
Do we publish a piece on the vendor's product features?
Only where you add something the vendor's site does not, such as how a feature behaves in a specific industry setup. A restated feature list adds nothing, and the vendor's page will outrank yours for it.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for ERP and enterprise software implementation partners

Everything else we would do for you.

Closest to this: content and social

Also for ERP and enterprise software implementation partners

Or start from the overview: sales and marketing for ERP and enterprise software implementation partners.

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