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ERP and enterprise software implementation partners · Digital marketing

Spend where the finance head looks, and stop spending where the owner does not.

Digital marketing for an ERP partner is the choice of channels that reach committees: search, LinkedIn, email and webinars. GullySales sets a plan that matches the long, committee-led sale.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Enterprise software consultants reviewing a system configuration

What digital marketing means

Digital marketing is the combined work of search, social media, advertising and website channels running together rather than as separate projects with separate people. GullySales runs these as one connected system so a change in one channel, such as a new offer, is reflected everywhere at once.

Also for ERP and enterprise software implementation partners

Sales and marketing for ERP and enterprise software implementation partners, the overview.

Last updated 22 Oct 2026.

For ERP and enterprise software implementation partners

Where it usually goes wrong, and what we would do.

  • “Reach is worth little without the right role”

    Clicks from students and job seekers are common on ERP terms. A campaign must filter for finance and IT heads at companies of the right size.

  • “The sale is long and one ad does not close it”

    A buyer takes in several touches across weeks. A plan built on a single ad and a form fails to follow the buyer.

  • “Channels are chosen by habit”

    A firm that always ran Google Ads continues to do so without checking which channel produced signed projects.

  • “Webinars are run without a follow-up”

    An attendee list with no next step is an expense. Each attendee should receive a note and a route to a call.

What we do

What we deliver for ERP and enterprise software implementation partners.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A channel plan matched to the committee

    A written plan of search, LinkedIn, email and events, with the audience for each.

    Result: Spend goes to channels with a purpose.

  2. Search ads on narrow terms

    Campaigns for product plus industry searches, with exclusions that keep out job seekers.

    Result: Spend reaches buyers, not students.

  3. LinkedIn campaigns to a named list

    Campaigns to finance and IT heads at selected companies, with a clear offer.

    Result: The right roles see the firm.

  4. Webinar and event follow-up

    A sequence for attendees with a summary, a reference and a call to book.

    Result: Event interest is turned into conversations.

  5. Reporting to signed projects

    A report tying each channel to opportunities and wins, not clicks.

    Result: The firm can see what produced revenue.

  6. Project-page promotion

    Each delivered project page promoted to the matching audience: a pharma project to quality and finance heads in pharma, a distribution project to owners of trading firms, with a link to request a reference call.

    Result: Proof reaches the industry it belongs to.

  7. Partner-led events

    A joint session with the software vendor's local team or an industry association for finance heads, with a registration page, a reminder and a post-event note for each attendee.

    Result: Events bring named people, not anonymous clicks.

How the result is measured

  • Enquiries across channels
  • Cost per enquiry overall
  • Channel mix by contribution

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full integrated marketing campaigns page

Searches your buyers type

The searches and channels that reach a finance or IT head during an ERP evaluation.

ERP implementation partner India
A broad term, costly and crowded. Give it a narrow search campaign only if a landing page names the systems and industries you take, or the clicks will be spent on the wrong buyer.
ERP for textile manufacturing
An industry search that a plant head or owner types. A page with a consultant's note on process fit and a form for a scoping call answers it better than a home page.
replace Tally with ERP
A switch search from a company that has outgrown its books. The page should list what moves across and what the buyer must clean first, with a call booking button.
SAP Business One implementation partner reviews
A comparison-stage search. Send it to the references and project pages the buyer can check, with your partner status in the vendor's present wording.
Webinar on ERP for distributors
An event page with the agenda, the speaker and a plain registration form. After the event, call each attendee with a next step recorded.

Who it is for

This is written for these ERP and enterprise software implementation partners.

  • SAP Business One and S/4HANA partners
  • Microsoft Dynamics 365 and Business Central partners
  • Oracle NetSuite and Oracle Fusion partners
  • Odoo, ERPNext and open-source ERP implementers
  • Zoho One and Zoho Creator implementation partners
  • Industry-specific ERP firms for manufacturing, pharma or distribution
  • HRMS, payroll and finance system implementers
  • Supply chain, warehouse and procurement software partners
  • Data migration and integration specialists

Not for

It is not the right fit if.

  • The firm has no landing page for any single system, so paid traffic would arrive at the general home page
  • Nobody can say what a signed project is worth to the firm, so no spend could be judged against it

How it works

How the digital marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the one aim

    We settle what the campaign must achieve, such as enquiries for a launch or footfall for an event, and the date it must be live.

  2. 2

    Check what is ready

    We list the channels you already run, who runs them, and what each can produce in the time available. Anything that cannot be done properly is left out.

  3. 3

    Write the idea and the message sheet

    We draft the one-sentence idea, test it against each planned format, and fix the wording that all channels will copy.

  4. 4

    Brief every channel from the same sheet

    Your agency, freelancer or in-house person receives the message sheet and calendar. Their work is checked against the sheet before it goes out.

  5. 5

    Run on the shared calendar

    Channels go live together. If the offer changes, every channel is changed on the same day from the same sheet.

  6. 6

    Measure as one campaign

    Enquiries and orders are read against the baseline. The reporting schedule is agreed in writing with the scope.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Where should a small partner start?
With a good site, a narrow search campaign for one system in one industry and a plan for LinkedIn. Add webinars once the basics produce replies. Choose the system and industry where the firm has delivered most, since proof carries a narrow search.
How do we judge a channel?
By opportunities and signed projects from it, over a period long enough for the sale cycle. Clicks and form fills alone can mislead. Mark deals that began as a referral separately, so search is not credited for a project a vendor introduced.
Do we need an agency?
Only if the in-house team cannot run the channels or measure results. Brief any agency on committees and long cycles first. Ask what the agency will report: signed projects traced to its work, not impressions.
Why not run ads for every module we sell?
Because a small partner's budget thins out across terms and none gets enough clicks to judge. Pick one system in one industry, learn which enquiries become scoping calls, and add a second only when the first is understood.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for ERP and enterprise software implementation partners

Everything else we would do for you.

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Also for ERP and enterprise software implementation partners

Or start from the overview: sales and marketing for ERP and enterprise software implementation partners.

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