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IoT companies · Lead generation

Find the owners who can already name the loss your devices would catch.

Lead generation for an IoT company means finding the cold-store, fleet, tank or plant owner whose problem your installation solves, then getting a site survey booked. GullySales works on the loss-led pages, the lead sources and the record of each enquiry from first call to pilot.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

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What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for IoT companies

Sales and marketing for IoT companies, the overview.

Last updated 18 Oct 2026.

For IoT companies

Where it usually goes wrong, and what we would do.

  • “A general IoT enquiry is a weak lead”

    Someone who writes that they want IoT for their business has not named a problem, a site or a budget. The owner who writes that diesel is vanishing from three trucks has all three. Lead sources should be tuned to bring in the second kind of enquiry.

  • “Installers and integrators send leads too”

    An electrical contractor who is asked about a pump alarm by a housing society is a lead source, and so is a CCTV dealer asked about temperature alerts. If their introductions are not logged by name, nobody knows which partners are worth feeding with device sheets.

  • “The pilot is the real conversion point”

    A lead that reaches a signed pilot is worth more than a lead that asks for a brochure. Counting enquiries without separating the survey requests from the price checks hides which sources bring buyers with a site and a person who can approve it.

What we do

What we deliver for IoT companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Loss-named enquiry form

    A short form that asks what is going wrong, at which kind of site and in which city, with a phone number for the survey call.

    Result: Every enquiry arrives with a setting and a loss written in the owner's words.

  2. Lead source register

    One sheet recording whether each enquiry came from search, an association talk, an installer, a dealer or a host-site visit.

    Result: The owner can see which source brings survey requests and which brings only price checks.

  3. Installer introduction sheet

    A one-page note for contractors and integrators to fill in when they pass on an owner, with the site, the problem and the contact.

    Result: Each partner introduction is credited by name and reaches the sales team complete.

  4. Qualifying questions for the first call

    A short script covering the site, the number of assets, who approves spend and what the owner has tried so far.

    Result: The sales team separates survey-ready owners from people collecting prices.

  5. Pilot-stage tracking

    A view of each lead from first call through survey, pilot and rollout, with the reason noted where one stops.

    Result: Stalled leads show where in the path they stopped.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

What to capture or send

Capture the loss, the site and the approver on every enquiry.

Loss in the owner's words
Spoiled stock, vanishing diesel or an idle machine, written as the owner says it. It decides which device sheet and which survey visit the enquiry gets.
Type of site
Cold store, depot, borewell, plant floor or building. A survey for a tank is a different trip from one for a production line.
Number of assets
Trucks, chillers, tanks or machines at the site. It tells the sales team whether this is a pilot on one unit or a rollout across many.
Who approves the spend
The owner, a plant head or a finance partner. A survey booked with someone who cannot approve a pilot stalls after the visit.
Introducing installer or dealer
The contractor, integrator or dealer who passed the enquiry on, so the partner is credited and the source register stays true.

Who it is for

This is written for these IoT companies.

  • Fleet and vehicle tracking providers
  • Cold chain and temperature monitoring specialists
  • Smart energy and electricity metering firms
  • Water, borewell and tank level monitoring providers
  • Industrial machine monitoring and condition sensing firms
  • Agriculture sensing and irrigation control providers
  • Smart building and access automation integrators
  • Asset and container tracking firms

Not for

It is not the right fit if.

  • You have no installer or engineer free to visit a site, so a survey request would sit unanswered and the owner would turn to a marketplace tracker.
  • Your device and platform are not yet stable on one live site, so there is nothing you can open to a visiting prospect.
  • You cannot yet say what the recurring connectivity and platform fee will be, so every enquiry would end in a price argument.

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We ask how many enquiries your team can answer well, who answers after hours, and what a good enquiry looks like. Without this, the system fills a funnel nobody is watching.

  2. 2

    Audit current sources

    We read your call log, WhatsApp chats, enquiry sheet and platform dashboards. The baseline is recorded: enquiries by source, reply time, conversion and cost per order.

  3. 3

    Strategise the channel mix

    Search and maps are chosen for people ready to buy, ads for people who are not yet looking, and content and referrals for trust.

  4. 4

    Implement capture and follow-up

    Pages, forms, tags, the lead record and the first-reply message are built and tested end to end. We submit test enquiries ourselves before any media money is spent.

  5. 5

    Measure and optimise

    Enquiries are traced to source and judged by what became orders, not by volume alone. Channels that fill the sheet with poor enquiries are cut back. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should we chase every enquiry that says IoT?
Start with a call that asks for the loss, the site and the decision-maker. An enquiry with none of the three may be a student, a competitor or a price check. Record it, but keep the survey calendar for owners with a named problem.
How do we credit an installer who passes on a lead?
Log the introducer on the lead at the first call and keep that name through the pilot. Agree the terms with the installer in writing before any payment is discussed. GullySales sets up the register and the sheet; the commercial terms are yours.
Which setting should lead generation start with?
Start with the setting where you already have a running installation and a client willing to be shown. A prospect trusts a visit to a live cold store more than any page, so the first campaign follows the sites you can open to visitors.
Is a lead from a marketplace tracker listing worth keeping?
Keep it, but mark it as a price check. A buyer comparing a bare device has not seen installation or alerts, so the first call should ask about the loss. If none is named, the lead stays out of the survey calendar.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for IoT companies

Everything else we would do for you.

Closest to this: leads and follow-up

Also for IoT companies

Or start from the overview: sales and marketing for IoT companies.

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