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IoT companies · WhatsApp marketing

Use WhatsApp for what the buyer already does there: share a photo and ask a question.

WhatsApp marketing for an IoT company means using the app where plant owners, transporters and installers already talk, to share site photographs, device sheets and survey bookings. GullySales sets up the business profile, the message set and the rules for who may be messaged.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of software development companies at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Also for IoT companies

Sales and marketing for IoT companies, the overview.

Last updated 18 Oct 2026.

For IoT companies

Where it usually goes wrong, and what we would do.

  • “The owner already sends photos on WhatsApp”

    A dairy owner will send a picture of a chiller and ask if it can be monitored. A business account that can receive that photo and answer with the right device sheet turns a casual query into a survey request.

  • “Installers pass on sheets and prices in groups”

    Contractors share device sheets and margin terms with each other on chat. A clear single-page sheet that reads well on a phone travels further than a long file that needs a computer.

  • “Permission decides who may be messaged”

    Sending promotional messages to people who have not agreed is a risk to your number and your name. Collect consent at the form, the survey and the call, and check the platform's current rules on business messaging.

What we do

What we deliver for IoT companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Business profile and catalogue

    A completed business account with services, settings served, working hours and a catalogue of device sheets.

    Result: A buyer opening the chat sees what you install and where.

  2. Message templates by stage

    Prepared replies for first enquiry, survey booking, post-survey summary and pilot review, in English and regional languages.

    Result: The team answers with approved wording and adds the details.

  3. Consent collection

    A line on the enquiry form, the survey sheet and the call script asking whether the buyer agrees to WhatsApp messages.

    Result: Every contact has a recorded agreement before any promotion.

  4. Installer broadcast list

    A list of partners who have agreed to receive device updates, mounting guides and replacement notices.

    Result: Partners get updates in a place they already read.

  5. Photo-to-sheet routine

    A routine where a photo from an owner is answered with the matching setting guide and a survey invitation.

    Result: Photo enquiries get a relevant reply and a clear next step.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full WhatsApp marketing and automation page

What to capture or send

Use WhatsApp for the photo, the alert screen and the quick question.

Photo of the site
Asked for by the engineer before a survey, showing the panel, tank or cold room, so the visit starts with the right units.
Alert screenshot
Sent to the owner after installation so they know what an alert looks like and who answers it.
Survey slot confirmation
A short message with the day, the engineer's name and what the site must have ready, sent from the sales number the owner saved.
Fault report from the site
A message route for the plant contact to report a dead unit, with a photo, so support can start without a call.
Opt-in note for updates
A line asking whether the owner wants product news, recorded with the date, before any broadcast is sent.

Who it is for

This is written for these IoT companies.

  • Fleet and vehicle tracking providers
  • Cold chain and temperature monitoring specialists
  • Smart energy and electricity metering firms
  • Water, borewell and tank level monitoring providers
  • Industrial machine monitoring and condition sensing firms
  • Agriculture sensing and irrigation control providers
  • Smart building and access automation integrators
  • Asset and container tracking firms

Not for

It is not the right fit if.

  • You would send the same message to every past enquiry, including price checkers who never asked to hear from you.
  • Your support team cannot answer WhatsApp messages from clients' site staff, so the channel would collect unanswered faults.
  • You have no record of who agreed to receive messages, so broadcasts would reach people who never opted in.

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Read the chats you already have

    We read how customers write to you, which questions repeat and where a chat goes quiet. The repeated questions decide what gets automated first.

  2. 2

    Sort the list and the permission

    Contacts who asked to hear from you are separated from numbers that only sit in a phone book. We agree the wording new contacts will see before they say yes.

  3. 3

    Choose the app or the API

    One phone and a small team can stay on the ordinary app. Several people on one number, templates or a CRM link need the API through a provider, which is its own piece of setup work.

  4. 4

    Write the replies and the plan

    The greeting, away message, saved replies and handover rule are written in your words and approved by you. The message plan and its templates follow.

  5. 5

    Connect the record and test

    Each link carries its source line and each chat lands in the CRM. We test on real phones, including a customer who asks for a person.

  6. 6

    Read the unanswered questions

    A question the first reply could not answer becomes a new saved reply or a fixed handover. Stop requests are watched too, with the number's quality rating where the API is used, since both show a message plan that has gone too far.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we message all our past enquiries?
Only those who agreed to hear from you on that channel. Others should be asked through a normal call or form first. Check the platform's current rules, and take your own adviser's view on data and consent.
Should we use an automated bot?
A simple automatic greeting and a menu are fine, as long as a person takes over for real questions. A buyer asking about a failed sensor wants a human reply, and a bot that loops will lose the account.
Is a group better than a broadcast list?
For installers who want to talk to each other, a group can work. For one-way updates, a broadcast list keeps phone numbers private. Decide the purpose first, then the format, and tell members what the group is for.
Should the engineer use their own phone for site messages?
Use a business number the company controls, with the engineer added as the contact. A personal phone takes the client history with the engineer when they leave. Agree this in writing, and check the platform's current business rules before sending any broadcast.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for IoT companies

Everything else we would do for you.

Or start from the overview: sales and marketing for IoT companies.

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