IT services and networking companies · Social media
Reach the admin head on LinkedIn before the next office move is planned.
Social media for an IT and networking firm is LinkedIn, where admin heads, facility managers and fit-out contractors spend part of their day. GullySales builds the posting routine around finished jobs and plain security advice, sets the rule on what a photograph may show, and keeps the hiring posts running for engineers.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

What social media means
Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.
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Sales and marketing for IT services and networking companies, the overview.
Last updated 5 Oct 2026.
For IT services and networking companies
Where it usually goes wrong, and what we would do.
“A photograph of a dressed rack does more than any brochure”
Every facility manager who has seen a cupboard of tangled cable knows exactly what they are looking at.
“The week after a big attack is in the news, people read”
A plain post on what a small office should check that week gets forwarded inside companies you have never met.
“One careless picture gives away a client's layout”
Labels, IP addresses on a screen and the building name in the background are all in that photograph unless somebody checks it.
What we do
What we deliver for IT services and networking companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A company page that says who you support
The page rewritten around the offices and institutions you serve, the services you sell and the areas you cover, with the founder's profile pointing to it.
Result: The person checking you up finds a firm, not a logo.
Finished jobs posted under a permission rule
A short post per completed project with the client's agreement, describing the problem and the fix, with the photograph checked before it goes out.
Result: Your work becomes visible without exposing a client.
A written list of what a photograph must not show
Labels, screens with addresses, security equipment locations, building signage and client staff, kept as one page your engineers can read in a minute.
Result: Nobody has to use their judgement at the end of a long day.
Advisory posts when an incident is in the news
Four or five plain points a small office can act on that week, written without scare tactics and without quoting penalties you cannot cite.
Result: You are the firm that explained it, not the one that frightened people.
Connections built with the people who see projects early
A routine for connecting with facility managers, interior contractors and building operators nearby, with a real reason to message rather than a sales line.
Result: You hear about the new floor while it is still a drawing.
How the result is measured
- Posts published
- Engagement rate
- Enquiries from social profiles
Recorded as a baseline before work starts, so every later report has an honest comparison.
Platform for this buyer
Where office and school buyers look for IT support, and what to post for each.
- LinkedIn company page
- Post finished rack and cabling work with the cable type, such as Cat6 or fibre, and the kind of site, like a school or clinic. Do not show labels or addresses.
- Engineers' own LinkedIn profiles
- Let the engineer who did the job explain one thing they fixed, such as a slow Wi-Fi floor. Admin heads trust people who explain.
- YouTube how-tos for office staff
- Short videos on spotting a phishing mail or setting up a backup. Admin heads forward them to their teams, and your name goes with them.
- Local business association WhatsApp groups
- Join groups of local traders and professionals. Share a note on a scam only when it helps, and follow the group's rules on promotion.
- Google Business Profile posts
- Post the areas you support and the AMC plans you offer. Offices searching for IT support nearby see who is current.
- What not to post
- Never post photographs with visible rack labels, IP addresses, Wi-Fi passwords, camera views, server names or floor plans. Blur monitors and ask the client in writing.
Who it is for
This is written for these IT services and networking companies.
- Managed IT service providers for small offices
- Structured cabling and LAN and Wi-Fi installers
- Network security and firewall specialists
- Server, storage and backup solution providers
- Microsoft 365 and Google Workspace partners
- IT hardware system integrators
- Data centre and server room fit-out companies
- IT firms serving schools, hospitals and factories
Not for
It is not the right fit if.
- You have no site photos or client permission to show any work, so a feed would fill with stock images that tell a buyer nothing.
- Nobody can reply to a message or comment, and an unanswered comment on a company page reads worse than no page.
How it works
How the social media work runs
The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.
- 1
Confirm audience, platforms and access
We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.
- 2
Review the current presence
We read the existing pages, the posts that drew replies and the gaps in posting.
- 3
Build the calendar
Themes, formats and dates are set out for your approval, with space for offers and news.
- 4
Create, approve and publish
Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.
- 5
Record enquiries and adjust
Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.
Where this fits
Three pieces of sales work, in this order.
This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.
Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can we post about a client we rescued from ransomware?
Does posting bring enquiries or only hiring applications?
Should we post about a new scam or outage that is in the news?
Our engineers post job photos from their own profiles. Do we need a policy?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
From the blog
Further reading for IT services and networking companies.
5 min read · 6 Oct 2026How buyers choose between IT, software and SaaS vendorsTechnology buyers take a name from a peer, test it against an engineer and sign after a finance check. This post follows the choice in four stages and shows where vendors drop out.
7 min read · 21 Sept 2026How to advertise to software engineersThey block your ads, distrust your copy and will not talk to your sales team. What reaches them is documentation, a free tier and someone they already read saying your name.
8 min read · 21 Sept 2026How to advertise to small business ownersThere is no committee and no budget line. One person decides, after the shutter comes down, and has been sold a website and an SEO package before.
More for IT services and networking companies
Everything else we would do for you.
- PPC ads for IT services and networking companies
- Lead generation for IT services and networking companies
- Digital marketing for IT services and networking companies
- Reputation management for IT services and networking companies
- Local SEO for IT services and networking companies
- Branding and identity for IT services and networking companies
Or start from the overview: sales and marketing for IT services and networking companies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.