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Software testing companies · Lead generation

Reach the product head in the days after a release has gone wrong.

Lead generation for a testing company means putting your name in front of product and engineering heads at the moment a failed release makes outside testing a live question. GullySales works on the domain pages, trial offer and outreach lists that turn that moment into an enquiry.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of software development companies at work in India

What lead generation means

Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.

Also for software testing companies

Sales and marketing for software testing companies, the overview.

Last updated 18 Oct 2026.

For software testing companies

Where it usually goes wrong, and what we would do.

  • “The enquiry starts with a failure, not a search for testing”

    A product head seldom types "QA vendor" in a calm week. The search follows a broken payment screen or a flood of support tickets. Pages written around that event, such as a wrong due date or a double charge, meet the buyer in the state they are in.

  • “A funding or launch announcement is a lead signal”

    A start-up that has just raised money or announced a new app version is about to ship under pressure, with developers testing their own code. A short, specific note about testing one release lands better than a general pitch about quality.

  • “Agencies and studios send work that no ad will find”

    A development house with no testing bench needs an independent check on delivery to its own clients. Those leads come through partner conversations, so a named contact and a clear partner offer matter more than another keyword.

  • “A lead from a procurement team asks different questions”

    Banks and large firms send an enquiry that opens with empanelment, confidentiality and test data handling. If the first reply is a generic brochure, the enquiry moves to the next vendor on the list.

What we do

What we deliver for software testing companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Domain landing pages

    One page for each area you have tested, such as lending, claims or hospital workflows, naming the rules checked and the defects that recur.

    Result: A page for each domain that a searcher in that field can land on.

  2. A single-release trial offer

    A written offer to test one release or module, with scope, tracker, the people who join calls and what the report contains.

    Result: An offer a product head can accept without signing a long agreement.

  3. A prospect list built on release events

    Product firms picked out by a visible launch, funding round or festival sale, each with the likely buyer's role noted.

    Result: A list where every name has a stated reason for being there.

  4. A partner offer for agencies

    A one-page proposal for studios that want independent testing on their clients' releases, with how work is handed over and reported.

    Result: A document you can send to an agency owner after a first call.

  5. An enquiry log by source

    A simple record of whether each enquiry came from search, outreach, an agency or a talk, and which domain it concerned.

    Result: A record that shows which source brought which kind of buyer.

How the result is measured

  • Enquiries generated
  • Cost per enquiry
  • Enquiries by source

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full demand and lead generation page

What to capture or send

What to record when a product team asks about testing.

Release or event that triggered it
A failed release, a sale day or a funding round. It tells you how urgent the need is and which trial to offer.
Product type and platform
Web, Android, iOS, API or a mix. It decides which testers and which devices a trial needs, so record it before you promise anything.
Domain the product serves
Banking, retail, health or logistics. It lets you send the domain page and a tester who knows the rules of that field.
Who raised the enquiry
Product head, engineering head, founder or agency owner. Each asks different questions, so the reply should change.
Existing QA arrangement
In-house testers, another vendor or nobody. It shows whether you are filling a gap, replacing a firm or supporting a team.
Trial release proposed
The one release the trial would cover, as agreed with the buyer. It keeps the first engagement small enough to judge.

Who it is for

This is written for these software testing companies.

  • Manual and functional testing teams
  • Test automation and framework specialists
  • Performance and load testing providers
  • Security and penetration testing firms
  • Mobile app and device-lab testing providers
  • API and integration testing specialists
  • Domain-focused QA for banking, insurance and healthcare software
  • Independent QA firms that review another vendor's delivery

Not for

It is not the right fit if.

  • Your bench is already committed, so a trial for a new client would take testers from a paying one.
  • You have no domain you can speak about with depth, and leads would arrive with questions you cannot answer.
  • You expect enquiries with no failed release behind them, which are few.

How it works

How the lead generation work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand your capacity

    We ask how many enquiries your team can answer well, who answers after hours, and what a good enquiry looks like. Without this, the system fills a funnel nobody is watching.

  2. 2

    Audit current sources

    We read your call log, WhatsApp chats, enquiry sheet and platform dashboards. The baseline is recorded: enquiries by source, reply time, conversion and cost per order.

  3. 3

    Strategise the channel mix

    Search and maps are chosen for people ready to buy, ads for people who are not yet looking, and content and referrals for trust.

  4. 4

    Implement capture and follow-up

    Pages, forms, tags, the lead record and the first-reply message are built and tested end to end. We submit test enquiries ourselves before any media money is spent.

  5. 5

    Measure and optimise

    Enquiries are traced to source and judged by what became orders, not by volume alone. Channels that fill the sheet with poor enquiries are cut back. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which leads are worth chasing first?
Start with teams that have a release or a sale day approaching and no dedicated tester. Their need is dated and visible, so the conversation about a trial has a natural starting point.
Can we promise a number of leads?
No. Leads depend on the domains you choose, the offer and the market in your cities. GullySales sets up the pages, offer and outreach and records where enquiries come from.
How do we qualify an enquiry from a procurement team?
Ask who in engineering will use the work and what release they have in mind. A procurement enquiry without a technical owner is a price comparison. Reply to the procurement document, but also ask for a call with the product or engineering head so the need is real before you quote.
Should a trial be free?
That is your decision, and it depends on the testers' time. Either way, set a scope of one release and write down what the client provides. An open-ended free trial turns into unpaid work, and a buyer who pays nothing may not treat the findings seriously.
Where do agency leads come from?
From studios and agencies that sell apps but have no testers, and they find you through people they already trust. Meet agency owners directly, tell them how you work under their name, and agree who speaks to the end client before any project starts.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

More for software testing companies

Everything else we would do for you.

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Also for software testing companies

Or start from the overview: sales and marketing for software testing companies.

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