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UI/UX design companies · Content marketing

Write the case study that shows what you learned from users, not just what you drew.

Content marketing for a UI/UX design company is the writing, talks and sample material that let a buyer judge your thinking before a call. GullySales works on case studies that explain a decision, research samples, teardown posts and the guides a product head would read before hiring a studio.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of software development companies at work in India

What content marketing means

Content marketing is writing articles, guides and pages that answer the questions buyers search before they are ready to enquire. This makes your business visible and trusted before the first call. GullySales plans this content from the first conversation onward, choosing topics that match real search demand rather than guesses.

Also for UI/UX design companies

Sales and marketing for UI/UX design companies, the overview.

Last updated 18 Oct 2026.

For UI/UX design companies

Where it usually goes wrong, and what we would do.

  • “A case study that ends in praise teaches nothing”

    Phrases about a modern, intuitive experience could describe any project. A buyer reads for the user, the finding, the idea that was rejected and the change that reached the product. Without those four, the page is decoration.

  • “Teardowns show method on screens anyone can open”

    Critiquing a public app, written as fair comment, lets a reader watch you work without a client's permission. The tone matters: a teardown that mocks a team earns enemies, while one that asks what a user is trying to do earns respect.

  • “Buyers want to know what the first step costs”

    A guide to how a discovery sprint runs, what the buyer receives and where it ends removes the fear of an open-ended contract. Agency sites avoid the subject, so the page that explains it stands out.

  • “Research artefacts persuade better than adjectives”

    A cleared extract of interview notes, a journey map or a list of findings shows the work behind a design. A sample used with permission, or from a self-initiated study, carries more weight than a paragraph about being user-centred.

What we do

What we deliver for UI/UX design companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Reasoned case studies

    Write-ups that follow the problem, the research, the dropped ideas, the shipped design and what the client team saw afterwards.

    Result: Case studies built around decisions, with figures only where the client agrees.

  2. Teardown posts

    Fair-comment reviews of public screens and flows, framed around what a user is trying to do.

    Result: A series that shows your method without client material.

  3. Sprint explainer guide

    A plain document on what happens in a discovery sprint, who attends, what is delivered and what the buyer decides at the end.

    Result: A page that answers the first question a founder asks.

  4. Sample research pack

    An extract of notes, a journey map and findings from cleared or self-initiated work.

    Result: Material a prospect can read before the first call.

  5. Editorial plan

    A list of topics tied to the product problems you want to be hired for, with a named author for each piece.

    Result: A plan that links each piece to a type of enquiry.

How the result is measured

  • Pages published
  • Organic traffic
  • Enquiries from content pages

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full content marketing page

Posts and pieces to plan

Write the case study that shows what the studio learned from users, with the decision, the test and the change.

Case study: a flow rebuilt from test findings
The problem, the users observed, the options considered and the choice made. Results appear only if the client approves the figure in writing.
What a discovery sprint produces
A walk through the sprint deliverables with an anonymised sample, so a founder knows what they receive.
How to brief a design studio
A guide to what a founder should prepare: users, constraints, existing screens and a decision-maker.
Handing a design to developers
A piece on specs, component states and the review the studio does with the developer team.
Design system versus one-off screens
A comparison for a product head deciding whether to invest in a component library now.

Who it is for

This is written for these UI/UX design companies.

  • Product design studios for start-ups
  • Mobile app design specialists
  • Enterprise and SaaS dashboard design firms
  • Design system and component library builders
  • UX research and usability testing consultancies
  • Website and landing page design studios
  • Service design firms for banks and public bodies
  • Product design teams embedded with a client by the month

Not for

It is not the right fit if.

  • Your designers do not wish to write and no one edits their notes, so the pieces would be thin summaries of finished screens.
  • You have no client permission for any case study, and an unapproved story could breach a contract.
  • You expect pieces to reach founders, but you have no way to put them in front of one.

How it works

How the content marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the plan

    Topics and formats come from the content strategy and the buyer-question list. The volume goes into the written scope, agreed with you, not into a number quoted on a call.

  2. 2

    Brief and draft

    Each piece starts from its one-page brief and a short conversation with your technical person, recorded if they allow it, so the draft uses their words.

  3. 3

    Check the facts

    Your person marks the draft for accuracy and we correct it. Regulated subjects also go to your own adviser, because restrictions on claims apply to articles as much as to advertisements.

  4. 4

    Publish and distribute

    The piece goes live on your site, then out through the channels where your buyers already are.

  5. 5

    Read the enquiries and adjust

    Results are reported against the baseline recorded before work began. Topics that brought readers but no enquiries are changed or dropped. How often you are reported to is agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Our designers do not like writing. What then?
We interview them and draft from the conversation and their project files, then they correct the draft. The thinking is theirs and the structure of the write-up is ours.
Can we publish numbers from client results?
Only with the client's written agreement, and only when the change can be shown. Several things move a metric, so we describe what changed in the design and what the team observed, and leave out claims we cannot support.
Our designers do not like writing, so what do we do?
Record the designer explaining a project aloud, then have an editor shape it with the designer's review. The reasoning stays theirs and the writing is cleaned. A designer who checks the draft for accuracy spots a wrong claim faster than any reader.
Can we publish numbers from client results?
Only with the client's written approval of the exact figure and how it was measured. Some contracts forbid it, and an unapproved number can end a relationship. If approval is not given, describe what changed in the flow and what the team observed, without a figure.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for UI/UX design companies

Everything else we would do for you.

Closest to this: content and social

Also for UI/UX design companies

Or start from the overview: sales and marketing for UI/UX design companies.

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Tell us what you are trying to grow, and we will read it before we call.

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