Beauty academies · CRM
Keep every enquiry, call and batch seat in one place the counsellor can open.
A CRM for a beauty academy is a shared record of every person who asked about a course, what they were told and what happens next. GullySales sets up the fields, stages and reminders so no enquiry depends on one counsellor's memory.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What CRM means
A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.
Last updated 18 Oct 2026.
For beauty academies
Where it usually goes wrong, and what we would do.
“Enquiries live in three phones”
One counsellor holds the Instagram chats, another has the call log, and the owner has the walk-in notebook. When a student returns, nobody can say what was told. A shared record gives the next person the full history.
“The stage tells the next action”
An enquirer who has seen the fee, one who has watched a class and one who has paid a token are in different places. Named stages let the counsellor pick the right next message instead of repeating the first one.
“Batch dates make old enquiries valuable”
Someone who asked in the last cycle can still join the next. A record that stores the course and the wanted start lets you message exactly those people the day a batch opens.
“A tool nobody updates is worse than a notebook”
A CRM with twenty fields stays empty. Keep the entries to what the counsellor can fill in a minute after a call, and review the records at a fixed counselling meeting.
What we do
What we deliver for beauty academies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Field and stage design
A short set of fields covering name, course, wanted start, payer, source and stage, with stage names the counsellors agree on.
Result: Everyone describes an enquiry with the same words.
Set-up in a tool you can use
A spreadsheet-based tracker or a CRM in ordinary use in India, chosen for your team size and budget.
Result: The team opens one place to see all enquiries.
Import of past enquiries
Names from earlier batches, the register and chat exports brought into one list, with duplicates merged.
Result: Earlier enquirers sit in the list ready for the next batch.
Reminder rules
Rules that raise a task when an enquirer has not been contacted after a set number of days that you choose.
Result: Each open enquiry shows who must act next.
Counsellor training sheet
One page showing how to log a call, change a stage and mark a seat as paid.
Result: A new counsellor can use the record on the first day.
How the result is measured
- Enquiries logged in the CRM
- Data completeness
- Reports generated from CRM data
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these beauty academies.
- Makeup academies for bridal and party makeup
- Hair academies for cutting, styling and colour
- Skin and aesthetics training institutes
- Nail art and lash extension training centres
- Cosmetology diploma institutes
- Salon chain training arms
- Weekend and short workshop providers
- Mehendi and bridal styling trainers
- Online and hybrid beauty course providers
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the CRM work runs
- 1
Map the sales process
We record how a deal actually moves from enquiry to close in your business today.
- 2
Configure stages and fields
The CRM's pipeline and fields are built to match that process exactly, not a generic template.
- 3
Set up automations
Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.
- 4
Test with real deals
We run the configuration against actual current deals to catch gaps before the whole team relies on it.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need a paid CRM?
What about student privacy?
Can a CRM tell us who will join?
How much does it cost?
How long is the contract?
How soon will we see results?
What do you need from us?
What if we are not happy with the work?
More for beauty academies
Everything else we would do for you.
Closest to this: leads and follow-up
Also for beauty academies
Or start from the overview: sales and marketing for beauty academies.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.