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Yoga and pilates studios · CRM

Know which student is on session nine of ten before she does.

A customer relationship management (CRM) system for a studio is the single record of each student's trial date, pack purchased, sessions used, batch attended and the teacher she follows. GullySales sets up the fields, the attendance entry at the door and the reports your manager reads from it.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of yoga and pilates studios at work in India

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for yoga and pilates studios

Sales and marketing for yoga and pilates studios, the overview.

Last updated 5 Oct 2026.

For yoga and pilates studios

Where it usually goes wrong, and what we would do.

  • “Attendance is the record, so it has to be marked at the mat”

    A CRM a studio does not update at the door is a list of phone numbers. The teacher marks the batch from her phone before the first sun salutation, and the pack balance moves without anybody at the desk typing it in later.

  • “The pack balance is the sales pipeline”

    A gym counts memberships. A studio counts sessions left. The report your manager needs is every student with two sessions remaining, sorted by batch, because those are the renewal conversations to have before the pack runs out.

  • “The teacher's notes belong in the record, not in her head”

    A student's slipped disc, her prenatal stage or the wrist she asked to avoid loading travels with her when she switches from the 7am to the 6pm batch. When it lives only with one teacher, a substitute puts her into a pose she was told to skip.

What we do

What we deliver for yoga and pilates studios.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A student record built around the pack

    Fields for trial date, source, pack type, sessions bought, sessions used, expiry, batch, home teacher and the condition notes she has agreed to share.

    Result: One screen tells you where every student stands.

  2. Attendance marked from the teacher's phone

    A register per batch that the teacher ticks at the start of class, which draws down the pack and flags anyone attending on an expired one.

    Result: Nobody is on session twelve of a ten-session pack.

  3. Waitlist and batch capacity in the same place

    Each reformer bed and each mat slot counted per batch, with the waitlist held against it rather than in a WhatsApp group the desk scrolls through.

    Result: A released bed goes to the next name, not the loudest.

  4. Reports your manager reads

    Students near expiry by batch, trials not converted by teacher, attendance by time slot, and which batches are full at 7am and empty at 11am.

    Result: You know which batch to open and which to close.

  5. Consent and health notes stored properly

    Injury and pregnancy notes kept with the student's consent, visible to whichever teacher takes her class and to nobody else.

    Result: A substitute teacher walks in knowing what to avoid.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

What to record, and when

What a yoga or pilates studio should record about every student, and whether software is needed yet.

Trial class and what happened next
Record the trial date, the teacher and whether she bought a pack, with her reason if not. A trial that did not convert is a call worth making once.
Pregnancy, surgery or back flag
Hold a flag for anything the teacher must know. What the student told the teacher in detail stays with the teacher, not in the shared record.
Freezes and extensions
Record when a pack was frozen for travel or illness and the new expiry date. Without it the desk and the student argue about dates at renewal.
Batch she attends
Note the batch, and any move from morning to evening. A student who changes batch may be close to lapsing, and the teacher can say hello.
How she found you
Mark Instagram, Maps, a physio's advice, a friend or a corporate tie-up. A physiotherapist's referral is a different student from a New Year resolution.
Do you need software yet?
A sheet and the booking app's attendance export are enough for one studio with one teacher and a small group of students. Move to a CRM when packs, freezes and several teachers are tracked by hand.

Who it is for

This is written for these yoga and pilates studios.

  • Hatha and traditional yoga studios
  • Power yoga and fitness-focused studios
  • Reformer and mat pilates studios
  • Prenatal and postnatal yoga specialists
  • Corporate wellness and workplace yoga providers
  • Yoga teacher training institutes
  • Hybrid online and in-studio yoga platforms
  • Multi-branch yoga and pilates chains

How it works

From your first message to the first report.

No open-ended retainer. Every step gives you something in writing.

  1. First

    Your brief

    You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.

  2. After the brief

    A conversation and a written scope

    We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.

  3. Before work starts

    Baseline recorded

    The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.

  4. After the baseline

    The first fix goes live

    The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.

  5. As agreed

    Report against the baseline

    What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.

  6. At renewal

    Renew on the numbers

    The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.

How the CRM work runs

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Can we run this on the booking app we already use?
If it records sessions used, expiry and which teacher a student follows, and your manager can pull a list of students near expiry from it, you already have a CRM. Most studio booking apps do the schedule well and the record badly. We start from what you have, and only change it if the report cannot be built.
Who fills it in, the teacher or the front desk?
The teacher marks attendance, because she is the one standing in front of the mats. The desk records the purchase and the trial booking. Anything that needs somebody to remember to type it in after class does not get typed in.
Can the CRM show which students are about to lapse?
Yes, from two fields: sessions left and last attended date. A student with few sessions left, or none attended since the last pack, goes on the call list. It works only if attendance is marked at every class.
What do we do about students who pay by UPI or cash with no record?
Enter each payment against the student the same day, with mode and amount, from the UPI statement. Cash goes in the register first. A pack with no payment against it is a pack nobody can renew.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for yoga and pilates studios.

All articles

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Everything else we would do for you.

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Also for yoga and pilates studios

Or start from the overview: sales and marketing for yoga and pilates studios.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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