Yoga studios · Lead generation
Bring in people who want a regular practice, not a single discounted class.
Lead generation for a yoga studio means collecting the names of people who are ready to try a class in your style, at your timing, within reach of home. GullySales works on the trial booking route, the pages that feed it and the record of where each enquiry came from.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
What lead generation means
Lead generation is the combined work of every channel that brings in a new enquiry, whether from search, adverts, referrals or a stall at an exhibition. GullySales runs these channels together and reports the number of enquiries each one produced, not the activity behind it.
Last updated 18 Oct 2026.
For yoga studios
Where it usually goes wrong, and what we would do.
“A free class attracts the curious, not always the committed”
Offers built on a free session fill the mat and then empty it. A trial pitched at a specific person, such as a beginner who sits all day, brings someone who has a reason to return.
“The enquiry arrives half-formed”
Someone messages to ask if the studio has a class tomorrow. They have not named a style, a level or a worry about their knees. The first reply has to ask, in a friendly way, what they are looking for.
“Teacher training seats and workshops need their own route”
A person weighing a training is a different buyer from a person wanting an evening class. Sending both through the same form loses the second, who wants to speak to the lead teacher.
What we do
What we deliver for yoga studios.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A trial booking page per style and batch
A short page for each style that says who it suits, what to wear and what happens in the first class, with a booking button.
Result: A new student knows which class to book before they message.
A source field on every enquiry
A line on the enquiry record noting whether the person came from search, Instagram, a friend, a doctor or a workshop.
Result: You can see which route brings students who stay.
A separate path for training and retreat enquiries
A form and reply for people asking about a training or retreat, routed to the lead teacher with the question they asked.
Result: Serious applicants reach the right person without waiting.
A first reply that asks two questions
A reply template asking what the person hopes to get from yoga and which time of day suits them, then offering a class.
Result: The conversation starts with the student rather than the timetable.
How the result is measured
- Enquiries generated
- Cost per enquiry
- Enquiries by source
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for these yoga studios.
- Traditional hatha and ashtanga studios
- Power and vinyasa yoga studios
- Prenatal and postnatal yoga teachers
- Studios for seniors and gentle yoga
- Teacher training schools
- Retreat hosts and weekend workshop organisers
- Corporate and school yoga providers
- Online and hybrid yoga teachers
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the lead generation work runs
- 1
Understand your capacity
We agree how many enquiries your sales team can actually handle well, so the system is not built to overwhelm it.
- 2
Audit current sources
We check what already brings in enquiries today, even informally, before adding anything new.
- 3
Strategise the channel mix
Content, search and paid channels are chosen based on where your buyers already look.
- 4
Implement capture and follow-up
Pages, forms and a follow-up process are built and connected end to end.
- 5
Measure and optimise
We track enquiry volume and quality and adjust the channel mix to match.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we keep offering a free first class?
How do we find out where students come from?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More for yoga studios
Everything else we would do for you.
Closest to this: leads and follow-up
Also for yoga studios
Or start from the overview: sales and marketing for yoga studios.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.