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Nutritionists and dietitians · Pay per click advertising

Advertise the consultation, because you cannot advertise the result.

Paid advertising for a dietitian runs inside health advertising rules and the platforms' own restrictions on weight-loss claims. GullySales writes campaigns that sell a consultation with a qualified person, sends the click to a booking rather than a form, and measures the cost against programmes actually enrolled.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of nutritionists and dietitians at work in India

What pay per click advertising means

Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend against enquiries received.

Also for nutritionists and dietitians

Sales and marketing for nutritionists and dietitians, the overview.

Last updated 17 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For nutritionists and dietitians

Where it usually goes wrong, and what we would do.

  • “Weight-loss wording gets campaigns stopped”

    Platforms restrict adverts implying a body change, and the advertising body's health guidance sits on top of that. An advert offering a consultation with a qualified dietitian survives review; one offering ten kilos does not.

  • “A click that lands on a fee has nowhere to go”

    Paid traffic arriving at a price and a contact form mostly leaves. Send it to a discovery call slot with a calendar on the page and the enquiry becomes a conversation that week.

  • “Your programme fee sets what a click can cost”

    A three-month plan is worth a known amount, and the advertising has to come in under it. That sum is worked out before the first campaign runs, not after two months of spending.

What we do

What we deliver for nutritionists and dietitians.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. Campaigns written to the health advertising rules

    Every headline, description and landing page line checked against the restrictions on health and weight-loss claims before anything is submitted.

    Result: Campaigns run instead of sitting disapproved.

  2. A discovery call booking page as the destination

    A page carrying your qualification, how the call works, its length, a calendar and a starting fee, built for a phone screen.

    Result: The click turns into a slot in your diary.

  3. A cost ceiling set from your programme fee

    A figure worked out from what a programme earns and how many calls enrol, used as the limit on cost per enquiry.

    Result: You know when to stop before the money does.

  4. Negative keywords for the free-plan traffic

    Blocks on free chart, PDF download, home remedy, certification course and job searches, added to every week from the search terms.

    Result: The budget reaches people prepared to pay.

  5. Cost measured per enrolled programme

    Spend traced from click to discovery call to enrolment, reported against the figures taken before work started.

    Result: Advertising is judged on clients, not on leads.

How the result is measured

  • Cost per click
  • Cost per enquiry
  • Enquiries from paid search

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full performance marketing and PPC page

Searches to bid on and block

The searches from someone needing a diet plan, and the claims-heavy ones that get an advert stopped.

Dietitian near me and online dietitian consultation
Bid. A person typing this wants a consultation. Say your qualification and the language you consult in, and avoid any outcome in the advert, since platforms review health claims strictly.
Diet for a condition, such as diabetes diet or PCOS diet plan
Bid with care, on a separate advert. Describe what the consultation covers, not a result. Check the platform's current rules for health advertising, and your own council's guidance.
Weight loss diet, lose weight fast and slimming
Do not bid. These searches draw the claims that get campaigns rejected, and they attract buyers of quick fixes. Add lose weight, slimming, belly fat, crash diet and detox as negatives.
Dietitian jobs, nutrition course and diet certificate
Block. Students and graduates of nutrition type your words. Add job, course, certificate, internship, salary and diploma as negatives.
Where the click lands
Send it to a page on how your consultation works: who you see, what you ask first, how long it lasts and how to book. State your fee if you publish one, and keep the tone calm.
Counting a real enquiry
Count a booked first consultation, or a call or WhatsApp message that asks to book. Log the source and mark whether the person came, so you see which searches bring clients and which bring browsers.

Who it is for

This is written for these nutritionists and dietitians.

  • Independent clinical dietitians with a private practice
  • Hospital-attached dietitians who also consult privately
  • Online nutrition consultants working across cities
  • Sports nutritionists working with gyms and athletes
  • Paediatric and maternal nutrition specialists
  • Dietitians focused on diabetes, thyroid and PCOS management
  • Corporate wellness nutrition providers
  • Nutritionists attached to fitness studios and yoga centres

Not for

It is not the right fit if.

  • Your consultation slots are already full, so paid clicks would only add names to a waiting list.
  • No one has decided how a booking is confirmed, so an advert would send people to a page with no way to book.

How it works

How the pay per click advertising work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Agree the whole budget

    We fix the total paid budget across platforms, who owns each ad account, and how much is open to moving.

  2. 2

    Audit tracking and accounts

    We check that conversions fire once, that calls and WhatsApp chats are counted, and that your enquiry sheet matches what the platforms say.

  3. 3

    Set one definition of success

    You and we agree what a qualified enquiry is and what an order is, so every platform is judged the same way.

  4. 4

    Build and launch the plan

    Campaigns are structured across platforms with shared naming and tags from day one.

  5. 5

    Read search terms and lead quality

    We review the queries that triggered ads and the enquiries that arrived, and remove waste before moving money.

  6. 6

    Reallocate and report

    Budget moves toward what is earning, within agreed limits. Results are reported against the baseline, at the frequency agreed in writing.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 1, prospecting and lead generation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Should a small practice advertise at all?
Only once the discovery call and the follow-up are working. Adverts fill a diary that leaks. We count how many enquiries reach a call and how many calls enrol, and if those numbers are poor, advertising only raises the cost of each lost enquiry.
Can we advertise for a particular condition?
You can name the kind of support you provide and who it suits, without promising an outcome or implying treatment. Platforms also restrict targeting people by health status. Let your own adviser read the final wording before it runs.
Should we call-track bookings from adverts?
Yes, with a separate number for each campaign, and tell callers if calls are recorded. Count a booking, not a call. Note that client information is private, so keep the call log and the sheet limited to what you need.
Should we run Google Ads or Instagram first?
Google, if clients search for a dietitian by condition or city. Instagram suits explaining your approach to people who follow you. Whichever you start with, check the platform's current rules on health claims and avoid before-and-after images.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

From the blog

Further reading for nutritionists and dietitians.

All articles

More for nutritionists and dietitians

Everything else we would do for you.

Or start from the overview: sales and marketing for nutritionists and dietitians.

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