Nutritionists and dietitians · Social media

Your posts are getting applause from other nutritionists, not clients.

Social media for a dietitian is where most new clients find you, and also where the category's worst claims are made. GullySales plans content for the newly diagnosed person rather than your peers, keeps every post inside the health advertising rules, and moves the messages into booked calls.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of nutritionists and dietitians at work in India

What social media means

Social media is the ongoing posting your business does on platforms such as Instagram, Facebook and LinkedIn to stay visible to customers and prospects between purchases. GullySales plans a posting calendar, writes captions and designs the images so the page looks active and answers what a visitor would ask.

Also for nutritionists and dietitians

Sales and marketing for nutritionists and dietitians, the overview.

Last updated 17 Oct 2026. Rules for this trade differ by state and professional body, and they change. We describe restrictions in general terms, so check the current position with your own council or adviser before you publish anything.

For nutritionists and dietitians

Where it usually goes wrong, and what we would do.

“Write for the person holding a lab report”
A post explaining insulin resistance properly impresses colleagues. A post showing what a diabetic-friendly South Indian breakfast looks like brings a message that evening.
“The comparison photograph is the format to avoid”
It implies a result every viewer should expect, and it is exactly what the advertising body's health guidance is pointed at. What is exposed is your registration, not the platform's.
“A saved reel is worth more than a viral one”
Somebody who saves a meal idea is cooking from it this week. Reach from three states away does nothing for a practice with twenty slots.

What we do

What we deliver for nutritionists and dietitians.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

A content plan for the newly diagnosed reader
Posts built around what somebody does in the first week after a diagnosis, in the kitchens and routines your clients actually have.
Result: The people watching are the people who book.
Formats and words kept off the feed
A written list of what never gets posted, covering comparison photographs, scale numbers, cure language and anything naming a client.
Result: One careless post cannot undo a year of care.
A booking link and a pinned programme post
A clear route from profile to calendar, with a pinned post explaining the programmes, the fees and who each one is for.
Result: Interest has somewhere to go at eleven at night.
Messages answered and logged
A same-day reply routine for direct messages, with the enquiry written into the same record as calls and referrals.
Result: A message becomes a tracked enquiry.
Consent taken before any client appears
Written permission for names, photographs and quotes, collected at the start of a programme rather than chased at the end.
Result: Client material can be used without worry.

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How the result is measured

Posts published
Engagement rate
Enquiries from social profiles

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full social media marketing page

Platform for this buyer

Where a person told to change their diet looks, and what is safe to post.

Instagram reels on a plate: Show a balanced home-cooked thali or tiffin for a common need, with you explaining why each part is there. The action is one: book a first call from the link in your bio.
WhatsApp Status for current and past clients: Share a reminder on reading labels or portion size, with an invitation to send questions. Past clients forward these to relatives who have just been told to change how they eat.
YouTube for the long explanation: Explain how you plan meals around festivals and travel, and what a first consultation involves. A spoken explanation builds trust that a photograph cannot.
Google Business Profile posts: Post your clinic or online consultation hours, the conditions you work with and a photograph of the consultation room. Someone searching for a dietitian nearby lands here before Instagram.
What not to post: Do not post a weighing scale, before and after bodies, a miracle ingredient or a claim that a diet reverses a disease. Health advertising rules differ by body and change, so check with your own council.

Who it is for

This is written for these nutritionists and dietitians.

Independent clinical dietitians with a private practice
Hospital-attached dietitians who also consult privately
Online nutrition consultants working across cities
Sports nutritionists working with gyms and athletes
Paediatric and maternal nutrition specialists
Dietitians focused on diabetes, thyroid and PCOS management
Corporate wellness nutrition providers
Nutritionists attached to fitness studios and yoga centres

Not for

It is not the right fit if.

You have no time to answer comments and messages, so posts would collect questions that sit unreplied.
You hold no consent to show any client's food diary or message, so the proof a post needs would not exist.

How it works

How the social media work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

1
Confirm audience, platforms and access
We note which platforms your buyers use and check that the pages sit under your own business accounts, with you as owner and us as added roles.
2
Review the current presence
We read the existing pages, the posts that drew replies and the gaps in posting.
3
Build the calendar
Themes, formats and dates are set out for your approval, with space for offers and news.
4
Create, approve and publish
Posts are made, approved by you and scheduled. Replies to the public are handled in your voice.
5
Record enquiries and adjust
Enquiries are logged against the post or platform where they began, and the mix changes to follow what brings them.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

Step 1
Sales audit
Find where deals are being lost and what to fix first.
Start here if you cannot say where orders are lost.
Step 2 · you are here
Sales process design
One written way to sell, from first enquiry to repeat order.
Start here if every salesperson sells differently.
Step 3
Sales management
A target, a review routine and someone who owns the number.
Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need

What can we put out that is useful and still safe?

Meal ideas, how a consultation works, what a plan looks like across a working week, and answers to the questions you get asked on calls. Describe food and routine instead of outcomes, and leave clinical claims off the feed.

How do we turn followers into clients?

Make the next step obvious and answer quickly. A booking link in the profile, a pinned post explaining the programmes, and a reply to every message the same day. Most practices lose people in the gap between interest and a call.

Can we reply to a comment asking for a diet for their condition?

Do not give a plan in comments. Say that diet depends on the person's tests and medicines, and invite them to book a consultation. Use the same reply each time so it reads as care, not a brush-off. Anything more is advice with no assessment behind it.

Can we show a client's food diary or thank-you message?

Only with written consent that says where it will appear, and with names and faces removed unless the client agrees otherwise. A diary shows health details, so treat it like a record. Check the advertising rules for your profession before using client messages as proof.

How much does it cost?

There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.

How long is the contract?

The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.

How soon will we see results?

It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.

Who will actually do the work?

The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.

What do you need from us?

Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.

What if we are not happy with the work?

Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

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