Skip to content
GullySales
Tell us what you need

Personal branding · HR and talent

A gap on a CV invites a question, and your profile can answer it first.

Personal branding for a career returner or job seeker is what a recruiter or hiring manager finds when they look you up after reading your CV.

Tell us what you needor call +91 80958 58589

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for Personal branding

In one paragraph

Personal branding for a career returner or job seeker is what a recruiter or hiring manager finds when they look you up after reading your CV. GullySales writes it so your experience, your current skills and the reason for the break are stated plainly, and it makes no promise about a job.

Also written for

Career returner, Returning professional, Job seeker, Career switcher, Professional between jobs.

Where this sits

For career returners and job seekers

Where it usually goes wrong, and what we would do.

  • “The search happens before the interview call”

    A recruiter reads the CV, then opens your name in a search. A profile that is out of date, empty or contradicts the CV ends the conversation before it starts.

  • “A break needs a sentence, not an apology”

    Caregiving, a health year, a relocation, a business that closed or a study break are ordinary reasons. Said once, in a calm line, they stop being a gap. Left unsaid, the reader invents the explanation.

  • “A switch has to be shown, not announced”

    Saying you are moving from one function to another persuades nobody. A short body of work that shows the new skill in use, a course finished and a project completed, does.

  • “Nobody can promise you a job”

    Hiring is decided by openings, budgets and other candidates. We cannot place you, refer you to employers or influence a decision. We can make sure that when your name is looked up, the reading is accurate and works in your favour.

What we do

What we deliver for career returners and job seekers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile that matches the job you want now

    A headline, summary and experience section written for the role you are targeting rather than the one you left, with the break handled in a single factual line.

    Result: A recruiter understands in ten seconds where you fit.

  2. A CV and profile that agree

    Dates, titles, achievements and skills read the same on both, because a mismatch is the first thing a careful reader notices.

    Result: Nothing for a background check or a hiring manager to question.

  3. Evidence of current skills

    Two or three short pieces or project write-ups on work you have done recently, such as a course project, volunteering, freelance work or a self-led study, with the outcome stated honestly.

    Result: Proof that you kept learning while you were away.

  4. A message you can send to people you know

    A short note for former colleagues and managers that says what you are looking for, in a form they can pass on without rewriting it.

    Result: Introductions that need no explanation.

  5. One conversation about where you want to go

    A single conversation with you about what you did well, what you want next and what you would rather leave behind. If you are applying every day and cannot spare the time, finish the applications first.

    Result: A story in your own words rather than a template.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for career returners and job seekers

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Will this get me a job?
No, and nobody honest can promise it. We do not recruit, we do not place candidates and we hold no employer relationships. Your profile decides how you read when somebody looks you up, and the offer depends on the opening and the other people applying.
Should I mention my career break on my profile?
Yes, briefly and factually, with what you did during it if that is relevant. One clear line is better than a silence the reader fills in for themselves. You decide how much to say, and we will not write anything you are uncomfortable with.
I am between jobs and money is tight. Is this worth it?
Not yet, in some cases. If a few hours of your own effort on your profile would do the same job, start there. This is worth paying for when you are targeting senior or specialist roles where the search before the interview carries real weight.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

HR and talent

Personal branding for the rest of the hr and talent.

Or start from personal branding.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

Tell us what you need