Personal branding · Marketing
People buy from the person, so put that person where buyers look.
In most Indian small businesses the brand is a person. A client calls because of the partner who handled their last matter, or the architect a friend worked with, and the company name is only the invoice. That person is usually invisible online: a half-filled LinkedIn profile, a photograph from a wedding, nothing written since 2019.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Personal branding is the work of making one named person in the business visible and credible: the founder, the senior partner, the doctor whose name is on the board. GullySales writes and runs that presence in their own words, from a regular conversation, and reports which enquiries arrived through it.
The work is to fix that without turning a serious professional into a content creator. We interview you once a month for about an hour, then write from what you said, in the way you said it. You approve everything before it goes out.
This is slow, and it compounds. The first few months mostly make you credible when somebody searches your name after a referral, which is the moment that decides more deals than any campaign.
The problem
Does this sound like you?
What people tell us on the first call, in their words.
“Somebody was referred to me, searched my name, and found nothing.”
The referral already did the hard part. Then the buyer checked, found an empty profile and an old photograph, and the conversation cooled before it started.
“I know more than the people getting quoted in the trade press.”
Twenty years of knowing why a job goes wrong sits in your head, and the visible expert in your category is somebody who writes more, not somebody who knows more.
“Everything depends on me, and nothing I do builds the firm.”
When the name travels but never points back at the team or the company, the business cannot be sold, handed over or staffed above you.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
A profile that survives a background check
LinkedIn and your bio page rewritten around what you actually do, with qualifications and registration numbers that match your other records.
The interview
One call, about an hour, usually about a job that went wrong or a question a client keeps asking. That call is the raw material for the month.
Posts and articles drafted in your voice
Written from the interview and sent to you before anything is published. Your objections are the edit.
Your name as a search result you control
The bio page, the professional directories that apply in your field, and whatever else ranks for your name, kept current and pointing at the business.
Speaking and press material ready in advance
A short and long biography, a current photograph, the topics you can speak on, and the one-paragraph answer a journalist needs by evening.
The company in the frame
Colleagues named, work credited to the team, so the credibility attaches to the firm as well as to you.
How the result is measured
- Enquiries that name you or came through your profile
- Searches for your name, from Search Console
- Profile views and connection requests from your industry
- Speaking invitations, press enquiries and podcast requests
- Posts published against posts planned, and what held up the rest
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Founders and partners whose name already brings most of the referrals
- Professionals whose buyers search them personally before the first meeting: lawyers, CAs, doctors, architects, advisers
- Owners who speak at industry events or sit on association committees and get nothing out of it afterwards
- Businesses selling a considered purchase where the buyer wants to know who they would be dealing with
- A second-generation owner taking over from a parent whose name the market still knows
Not for
It is not the right fit if.
- You want followers rather than enquiries. We do not buy either, and the numbers you can buy do not call you.
- You cannot give an hour a month. Written in your absence, it reads like it was, and your buyers know you.
- Your company needs the visibility more than you do. Start with brand strategy, and keep the personal work for later.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the personal branding work runs
- 1
Work out whether this is even your bottleneck
The audit call covers how enquiries reach you today. Plenty of owners come asking for this and leave with a report saying the company's own site is the weaker link, and that comes first.
- 2
Search your own name with you
We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.
- 3
Agree what you will and will not say
The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.
- 4
Rebuild the profiles
The bio page, LinkedIn and the directories that matter in your field, done once and done properly.
- 5
The rhythm
Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.
- 6
Hand it over
The subject list, the drafting notes and the calendar are yours. Plenty of owners keep it running themselves after a few months, and that is a fair outcome.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Will you write as me?
I am a doctor. Are the rules different for me?
How long before this brings work?
What if I leave the business, or want to sell it?
Can you just run my LinkedIn for me?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Personal branding, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.