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Sales training and coaching · Prospecting and meeting-booking practice

Spend thirty minutes a day in the places your buyers talk, and log what comes of it.

A social selling daily routine is a fixed block of thirty to sixty minutes in which a salesperson joins conversations where buyers already spend time, answers questions and logs the leads that result. It uses LinkedIn, WhatsApp groups, Instagram or trade forums, and is measured by conversations started, not posts published.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Editorial illustration for LinkedIn outreach and social selling

In one paragraph

A social selling daily routine is a fixed block of thirty to sixty minutes in which a salesperson joins conversations where buyers already spend time, answers questions and logs the leads that result. It uses LinkedIn, WhatsApp groups, Instagram or trade forums, and is measured by conversations started, not posts published.

A hardware wholesaler in Rajkot has twelve WhatsApp groups with contractors, plumbers and shop owners, and the rep reads none of them. Every morning a contractor asks which fitting suits a high-pressure line, and the answer comes from a competitor's agent. Three weeks later the same contractor orders from that agent, and nobody at the wholesaler knew the question had been asked.

The routine fixes that. Each rep picks the one or two places where their own buyers talk, spends a set half hour there each day, answers real questions in plain words and takes a private conversation off the group only when someone has shown a problem you can solve.

The sales head decides which places, and reads the weekly log. The rep does the work. The owner needs to be comfortable with employees speaking publicly for the firm, so write a one-page rule on what they may say.

It follows the profile audit, since people who reply will look you up, and it feeds the first message page. It is slow. A group conversation is not a lead for weeks.

Where this sits

Topic 2 of 8 in sales training and coaching: prospecting and meeting-booking practice. Drills for finding good-fit prospects and getting meetings. Distinct from the sales-process sourcing and prospect-list pages: these are practice routines.

If you want this done for you

Start a real conversation with a named buyer instead of paying to be shown to them.

Read the LinkedIn outreach and social selling page

The work

What this is actually like.

  • “Pitching in a group ends the routine”

    Administrators remove people who post offers in trade groups, and the others remember it. The only posts allowed are answers and genuine questions. Make the rule visible in the log with a column: any pitch posts, yes or no.

  • “Pick the place before you pick the platform”

    A school owner in a small town is on a district association WhatsApp group. A founder buying software is on LinkedIn. A bride looking for a caterer is on Instagram. Ask your last five buyers where they asked for recommendations, and go there.

  • “Questions are a content calendar”

    Open your Sent folder and WhatsApp for the last month. The three questions you answered again and again are your next three posts. Answer them once, properly, and reuse the text in replies. You then have material that cost you nothing.

  • “Time disappears without a block”

    An unscheduled half hour turns into forty minutes of scrolling that feels like work. Put the block in the calendar, set a timer, and log the number of replies, conversations and leads at the end of every session before closing the app.

What we do

What you end up with.

The documents this topic produces, what each one is for, and how you know it is finished.

  1. The channel list

    For each rep: the one or two places chosen, the reason, and the buyer type who is there.

    Result: Finished when each channel can be tied to a customer who said they used it.

  2. The conversation log

    Columns: date, place, questions answered, new conversations, private messages, leads logged, and a pitch-post check. Fifteen minutes on Friday to fill it.

    Result: Finished when four consecutive weekly logs exist.

  3. The follow-up rule

    When to move to a private message: only after someone describes a problem, and the first message offers a thought, not a brochure.

    Result: Finished when a new rep can say what triggers a private message without asking.

  4. The weekly post list

    One question from your Sent folder turned into a short post each week, with its date and where it went.

    Result: Finished when the next four posts are written and dated.

  5. The review note

    The sales head's monthly note: which place gave leads, which gave none and should be dropped.

    Result: Finished when at least one place has been kept or dropped on the evidence.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every later report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No guarantees we cannot keep

    The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

Your brief

Tell us what you need, and we will read it before we call.

Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.

Tell us what you needor call +91 80958 58589

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Is thirty minutes a day realistic for a rep who is on the road?
Yes, if they split it into two fifteen-minute blocks, one early and one after the last visit. Do not count time spent in the car on the phone.
What do we do about reps who prefer cold calls?
Let them keep the calls and ask for the log for one month. If calls and social both produce meetings, the rep chooses their own mix.
Should the company page post as well?
It helps to have one, but it does not replace the rep's conversations. People reply to people. Use the company page for the posts the whole team can share.
How long before we see leads?
Longer than a quarter for some trades, and the first leads arrive as a single question a month. If you need orders this month, use calls and referrals while this runs in the background.
What can a rep say publicly about customers?
Nothing identifiable without written permission, and no prices or terms. Write a short rule and have each rep sign it.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts. For sales work it is mostly our time, with production only where scripts, decks or CRM setup need it.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
What do you need from us?
To start, last month's enquiries in any format and time with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Where to go next

The work that carries this topic further.

Services

The rest of prospecting and meeting-booking practice

Or read all of sales training and coaching.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.

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