Sales training and coaching · Prospecting and meeting-booking practice
Test eight LinkedIn tactics for a week and keep the two that find buyers.
LinkedIn prospecting tactics are the specific ways of finding good-fit buyers on the platform, such as searching job changers or looking at who viewed similar profiles. This page has you try at least four of eight for a week, log prospects found per hour, and keep the two best tactics as a calendar routine.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
LinkedIn prospecting tactics are the specific ways of finding good-fit buyers on the platform, such as searching job changers or looking at who viewed similar profiles. This page has you try at least four of eight for a week, log prospects found per hour, and keep the two best tactics as a calendar routine.
A machine tool dealer in Pune has run the same LinkedIn search for buyers for eight months: 'plant head' plus 'Pune'. The first fifty pages are exhausted, the same names appear every time, and the same note has gone to all of them. The dealer concludes LinkedIn does not work in the trade.
It works. The dealer has simply used one tactic. A second searches for people who changed jobs in the last ninety days into a plant role, because a new plant head reviews suppliers. A third looks at who else viewed the profile of a customer's works manager. A fourth reads who endorsed your best customer's skills. Each finds different people.
The sales head runs the test, a rep spends half an hour a day for five days, and the owner reads the comparison on Friday. The measure is simple: good-fit prospects found per hour, not connection requests sent.
First, fix your own profile with the audit page on this hub, because every prospect you contact will check it. After this, the daily social routine decides how the two chosen tactics fit into a week.
Where this sits
Topic 2 of 8 in sales training and coaching: prospecting and meeting-booking practice. Drills for finding good-fit prospects and getting meetings. Distinct from the sales-process sourcing and prospect-list pages: these are practice routines.
- The topic before
- Sales careers and mindset
- The topic after
- Qualifying conversations
If you want this done for you
Start a real conversation with a named buyer instead of paying to be shown to them.
The work
What this is actually like.
“The platform has its own rules”
LinkedIn limits connection requests, penalises automated tools and can restrict an account that sends too many identical messages. Read the current platform terms before trying anything beyond manual searching. A restricted profile costs a rep their network, and that network belongs to the person, not the company.
“Job changers are the cheapest warm lead”
Someone three weeks into a new role has a budget to review and no loyalty yet to the previous vendor. A note that mentions the new role is more welcome than a note to somebody who has sat in the chair for ten years.
“Measure good fits, not names”
A tactic that returns two hundred names and three good fits loses to one that returns twelve names and eight good fits. Score each name against the good fit sheet before you count it, or the log rewards volume.
“Your buyers may not be on it”
A kirana wholesaler in Hubli or a school owner in a small town is on WhatsApp, not LinkedIn. If two days of searching find nobody in your fit sheet, stop and say so. Use the time for the local list sprint instead.
What we do
What you end up with.
The documents this topic produces, what each one is for, and how you know it is finished.
The tactic plan
A table of at least four tactics chosen from eight, with the time boxed to each (say thirty minutes), the search used and the day it runs. The sales head signs it off.
Result: Finished when every tactic has a day and a time in the rep's calendar.
The tactic log
Columns: date, tactic, minutes spent, names found, good fits, requests sent, replies, conversations. One row per session.
Result: Finished when five days are filled in without gaps.
The comparison table
Good-fit prospects per hour for each tactic, from the log. Rank them and note the one that produced actual conversations.
Result: Finished when one tactic is marked keep and one is marked drop, with a reason.
The two-tactic routine
The chosen two tactics written as a weekly schedule: which days, how long, how many requests.
Result: Finished when the routine appears as a recurring entry in the rep's calendar.
The prospect import
New names added to the CRM with the tactic that found them in a source column.
Result: Finished when each name from the week is in the CRM with a source and a fit score.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Do we need the paid version?
Should reps send a note with every request?
Can we use automation tools?
Who should run the test?
What if the sales head is not on LinkedIn?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Where to go next
The work that carries this topic further.
The rest of prospecting and meeting-booking practice
- Good fit company and person test
- Buyer interview sprint
- Local prospect list sprint
- Social selling daily routine
- Networking event prep and weak ties routine
- Prospect research brief
- Top down or bottom up entry test
- First message formula and booking link
- Multi touch follow up sequence
- Value proposition against win reasons
Or read all of sales training and coaching.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.