Sales training and coaching · Sales careers and mindset
Search your own name before a buyer does, and fix what they would find.
A salesperson online profile audit is a check of what a buyer sees when they look up you or your rep before replying. It covers Google results, LinkedIn, your Google Business Profile and your website, and ends in a one-page scorecard and a short list of fixes, each with a name against it.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A salesperson online profile audit is a check of what a buyer sees when they look up you or your rep before replying. It covers Google results, LinkedIn, your Google Business Profile and your website, and ends in a one-page scorecard and a short list of fixes, each with a name against it.
A distributor in Coimbatore gets a quotation request from a hospital group. Before replying, the purchase manager types the rep's name into Google, then the company name into Maps. The rep's LinkedIn shows a job from four years ago, the Maps listing shows a closed phone number, and the website lists a different GST name. The enquiry goes quiet and nobody knows why.
The audit is forty-five minutes per person with a scorecard. You do it for the owner first, because in a small firm the owner is the brand, and then for every rep who meets buyers. Open a private browser window so your own history does not flatter the results.
The owner signs it off. The reps do their own fixes, because a profile written by somebody else reads like it. This is not personal branding as a campaign; it is hygiene, the online equivalent of a clean visiting card, and it sits before the daily social routine and the LinkedIn tactics on this hub.
If a rep is leaving in a month, do not spend an hour on their profile. Do the company assets and move on.
Where this sits
Topic 1 of 8 in sales training and coaching: sales careers and mindset. How salespeople grow, and the habits that keep them selling after rejection.
- The topic after
- Prospecting and meeting-booking practice
If you want this done for you
A buyer searches your name before the first call and finds nothing.
The work
What this is actually like.
“A buyer researches both the salesperson and the business behind them”
A procurement officer cross-checks the name on the quotation against Maps, the website and the GST registration. A mismatch in spelling, address or phone number reads as a risk. Fix the business details first, because one wrong digit in a phone number costs more than a dull headline.
“An empty profile is worse than a short one”
Buyers do not mind a plain profile. They mind a photo missing, a job title that no longer exists, or two years of silence. Three accurate lines about what you sell and to whom beat a long page nobody has touched since you joined the firm.
“Old posts are searched too”
Scroll back through the last year of posts, comments and group messages. A rant about a client, a forwarded rumour, a festival greeting with the previous employer's logo. You are not deleting history, you are removing what a cautious buyer would read as a reason to wait.
“Looks are not the test, replies are”
A polished profile that gets no profile views and no replies has not worked. Note the number of views and connection replies for thirty days before the fixes and thirty days after. If nothing moves, the problem is the message, not the photograph.
What we do
What you end up with.
The documents this topic produces, what each one is for, and how you know it is finished.
The scorecard
One row per asset: Google results for the name, LinkedIn, Google Business Profile, website team page, WhatsApp Business profile. Columns for what a buyer sees, a score from 1 to 5, the fix and who does it. The owner and each rep fill their own rows.
Result: Finished when every row below 4 has a named person against it.
The name search screenshot
A screenshot of the first page of Google results for each person's name plus the town, saved in a shared folder with the date. It is the before picture.
Result: Finished when you can open last month's screenshot beside today's and see what changed.
The business details sheet
Legal name, trade name, address, phone, email, GST number and timings, written once exactly as they should appear. Every profile is corrected to match this sheet.
Result: Finished when five different listings show the same string for the phone number and address.
A three-line profile text
What you sell, to which buyer, in which town, in plain words. It goes into the headline, the About section and the WhatsApp Business description with small edits.
Result: Finished when a stranger can say what the rep sells after reading the first line.
The thirty-day view log
Profile views and replies to connection requests, counted on the first of the month before and after the fixes.
Result: Finished when both months are filled in, even if the numbers are small.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should my reps use their personal LinkedIn or a company one?
What if the owner has no online presence at all?
Do we ask reps to take down personal posts?
How often should we repeat the audit?
Is it worth doing for a firm that sells only to walk-ins?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Where to go next
The work that carries this topic further.
The rest of sales careers and mindset
Or read all of sales training and coaching.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.