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Personal branding · Property and real estate

A seller picks the agent who can close, and checks the registration first.

Personal branding for a property agent is the visibility of one named, registered person in one micro-market: what you have actually transacted there, and how you handle a seller's paperwork.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

A professional shares her expertise in a recorded interview

In one paragraph

Personal branding for a property agent is the visibility of one named, registered person in one micro-market: what you have actually transacted there, and how you handle a seller's paperwork. GullySales writes and runs it from a conversation and reports which enquiries came through it.

Also written for

Real estate agent, Realtor, Broker, Property consultant, Property adviser, Real estate consultant, Property advisor.

Where this sits

For real estate agents and brokers

Where it usually goes wrong, and what we would do.

  • “The portal owns the buyer, and your name is what it cannot take”

    A lead bought from a listing site goes to four agents at once and opens with a price question. A seller who searched your name is already yours.

  • “Sellers choose on closing, not on listing”

    Anybody can put a flat on a portal. An owner wants to know how many similar units you have transacted in that cluster, how you dealt with a stuck khata, and what you did when a buyer's loan fell through.

  • “Registration is the first thing a careful client checks”

    Serious buyers and sellers look for your registration with the state's real estate regulator before they meet you, and the number belongs on your profile. Leaving it off reads as something to hide.

  • “Most agent content is the material you are least free to post”

    Project promotion is where the rules bite: what may be advertised at all, which identifiers have to appear, and what cannot be said about returns. Your own track record carries none of that exposure.

What we do

What we deliver for real estate agents and brokers.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A profile built on one micro-market

    The clusters, projects and streets you actually transact in, your registration number as it was issued, and the segments you handle.

    Result: An owner in that cluster finds a specialist rather than a general agent.

  2. An hour on a deal that took nine months

    An hour of your time about a deal that nearly collapsed and the document that saved it. The writing comes out of that, and nobody in your office can sit that hour in your place.

    Result: Local knowledge on the page without drafting between site visits.

  3. The paperwork explained to the person who is frightened of it

    Khata, encumbrance certificate, the loan timeline, registration and stamp duty, and what an NRI seller has to arrange. Written for an owner, not for a lawyer.

    Result: Sellers who already trust you with the hard part.

  4. Copy drafted around what you are free to say

    No assured returns, no appreciation promises, nothing about a project that is not registered, and the required identifiers on anything project-related. Where a line is arguable we mark it for your legal adviser rather than deciding it for you.

    Result: Nothing published in your name that rests on a promise you are not permitted to make.

  5. References from people who completed

    A steady way of asking past sellers and buyers for a public review, plus two clients who will take a diligence call.

    Result: Proof that does not rest on a photograph of a key handover.

How the result is measured

  • Enquiries that name you or came through your profile
  • Searches for your name, from Search Console
  • Profile views and connection requests from your industry
  • Speaking invitations, press enquiries and podcast requests
  • Posts published against posts planned, and what held up the rest

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full personal branding page

How it works

How the work runs for real estate agents and brokers

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Work out whether this is even your bottleneck

    The first conversation covers how enquiries reach you today. If the company's own site is the weaker link, that comes first, and we say so.

  2. 2

    Search your own name with you

    We look at what a buyer sees today: every profile, old listing and photograph. Some of it you will want taken down, and some of it only you can take down.

  3. 3

    Agree what you will and will not say

    The subjects you know cold, the ones that belong to your clients, and the lines your regulator or association draws. Written down before anything is published.

  4. 4

    Rebuild the profiles

    The bio page, LinkedIn and the directories that matter in your field, done once and done properly.

  5. 5

    The routine

    Interview, drafts, your approval, publication. The interview is the only part that needs you, and it is the part that cannot be skipped.

  6. 6

    Hand it over

    The subject list, the drafting notes and the calendar are yours. If you would rather keep it running yourself, that is a fair outcome.

Before you hire anyone

The first thing to do yourself.

It costs nothing, and it shows what a buyer sees before they ever call you.

  1. Search your own name and your practice or business name in a private browser window, and list the first ten results.
  2. Open your profile on each major platform and check that the name, photo, description and contact details agree.
  3. Ask two people who recently chose you what they looked up first, and write down their answers.

Judge any provider

What to ask any agency or ghost-writer.

Useful whoever you choose, including us.

  • Who writes my words, and do I approve everything before it goes out?
  • Which of my own details and claims will you need to check with me before publishing?
  • What will you not write because of the rules my profession follows?
  • Whose account do the profiles and the content sit in, and what happens to them if we stop?
  • What do you count as a result, and what will you not promise?

Where this fits

Three pieces of sales work, in this order.

GullySales builds every engagement from three pieces of sales work. This page is not one of them, but the same three steps apply to the business behind it.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

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What am I not allowed to say online?
Keep well clear of anything promising a return or an assured rental, and do not advertise a project that is not registered with the state regulator. Registered agents carry disclosure duties of their own, and the wording differs by state and changes. Have your own legal adviser clear any project-specific copy, because it is your registration at stake.
My builders send me creatives. Can we just post those?
Not without checking them. Developer artwork carries claims and identifiers that are the promoter's responsibility, and publishing it under your own name can make the exposure yours as well. We keep your page on your own work and leave the builder's material with the builder.
Is this better than buying leads?
It is slower and aimed at a different person. Bought leads bring buyers enquiring on six listings at once. This brings sellers and repeat clients who looked you up. If the problem is that this month is empty, buy the leads and start this alongside.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on what is being changed and how many of the people who matter see it. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever the work touches, such as your profiles, your website or your accounts, and time with the people who can answer our questions.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Property and real estate

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