Sales management · Legal and ethical issues
Check your pricing, claims, gifts, data and calls against the rules first.
A legal risk checklist is a short list of questions a sales team answers about its pricing, gifting, product claims, customer data and telemarketing, so that problems reach a lawyer before they reach a regulator. This page gives the questions, the self-check routine and the points where an adviser must take over.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A legal risk checklist is a short list of questions a sales team answers about its pricing, gifting, product claims, customer data and telemarketing, so that problems reach a lawyer before they reach a regulator. This page gives the questions, the self-check routine and the points where an adviser must take over.
A water-purifier dealer in Indore prints a banner that says the unit removes every germ. A competitor complains. The banner had been printed twice already, and nobody had asked who checked the claim.
Sellers meet the law more than they realise. They quote a price, offer a gift, make a claim on a leaflet, write down a customer's phone number and ring people from a list. Each of those is a place where a rule applies, and each can be checked with a plain question.
The owner holds the checklist, the sales manager runs the quarterly self-check, and a lawyer reads the answers once a year. It replaces the habit of finding out about a rule when a letter arrives.
It sits beside the code of conduct, which is your own rule, and the discount policy, which handles price fairness. This page is the outside check on both. It gives general terms only. Rules differ by state and change, so your lawyer or adviser decides what applies.
Where this sits
Topic 13 of 14 in sales management: legal and ethical issues. Rules the team sells within.
- The topic before
- Performance evaluation
- The topic after
- The sales operations audit
If you want this done for you
Nobody outside the sales team can say why deals are won or lost here.
The work
What this is actually like.
“Claims on leaflets are the easiest to challenge”
'Best', 'number one', 'cures', 'guaranteed' and 'lowest price' all invite a complaint. Keep a proof file for every claim you print: the test, the report, the date. If you cannot find the proof, change the words.
“Price agreements with competitors are the quiet danger”
A friendly chat with a rival dealer about 'holding the rate' in your town is a matter to raise with a lawyer under competition rules. Make it a team rule that rates are never discussed with competitors, and ask your lawyer to explain why.
“Customer data is now a rule, not a courtesy”
A WhatsApp list of customers' numbers, a CRM export, a visiting-card pile in a drawer. Know where the data sits, who can see it and what the customer agreed to. Your adviser can tell you which rules apply to your kind of data.
“Telemarketing has registration and timing rules”
Calling numbers from a purchased list, ringing people who have asked not to be disturbed, or sending bulk messages without the right sender setup can all create trouble. Check the current rules with your adviser before a campaign, not after.
What we do
What you end up with.
The documents this topic produces, what each one is for, and how you know it is finished.
The checklist
Five sections: pricing, gifts and inducements, product claims, customer data, calls and messages. Each has six to eight yes or no questions, a column for the evidence and a column for who answered. Drafted by the owner with the lawyer's input.
Result: Finished when every question has an answer and every no has an owner.
The claims proof file
A folder with one page per claim used in a leaflet, banner or script, showing the source, the date and the person who approved it.
Result: Finished when every printed claim can be traced to a page in the folder.
The data map
A list of every place customer details sit, who can see each one, how they came to you and when they will be deleted. Filled by the sales manager.
Result: Finished when you can say where a named customer's number is stored.
The quarterly self-check note
One page with the date, the checklist result, the issues found and what was changed. Signed by the sales manager and read by the owner.
Result: Finished when each issue has a closing date.
The lawyer's questions list
The items you were unsure about, collected through the year, sent for the annual review.
Result: Finished when the lawyer has replied in writing on each item.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can I run this myself without a lawyer?
What is the biggest risk for a small seller?
What if I find something wrong?
How often should we check?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Where to go next
The work that carries this topic further.
The rest of legal and ethical issues
Or read all of sales management.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.