Hindi TV advertising · Marketing
Buy the Hindi market you actually sell into, not the national feed.
Television advertising covers how spots are bought on any channel. This page is about one market rather than one language, because Hindi television is bought to reach the states where Hindi is the language of the house.
In one paragraph
Hindi television advertising buys spots on Hindi entertainment, news, movie and music channels, quoted in ten-second units against a channel, a feed and a time band. GullySales works out which feeds and bands match where you actually sell, coordinates the booking with the broadcaster or their agency, and checks the telecast log line by line.
That market is not one thing. A buyer in Lucknow, a buyer in Indore and a buyer in Gurugram watch different channels at different hours. A national feed charges you for all three, whether you sell to them or not.
So the first question is never which channel. It is which feed, which band, how many spots a week, and whether the commercial you already have will work in that market at all.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“We paid for the whole country and sell in four states”
A national feed is priced for a national advertiser. The same channel sells a regional or state feed at a fraction of it, and nobody offers that unless you ask.
“The spots ran at two in the morning”
A cheap package is cheap because of when it runs. Unless the band is named on the order, the leftover hours are what you get.
“The commercial was our regional film with a Hindi voice on top”
A translated line lands as a translated line. The words, the faces and the house on screen have to belong to the market, or the viewer hears an outsider.
“Half the booked spots never went out”
Spots get dropped for live events and breaking news. The telecast log shows it, and a make-good has to be asked for inside the window the broadcaster allows.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Feed and market shortlist
Which regional or state feeds cover where you actually sell, and which your distribution can service, so you are not advertising into towns with no stockist.
Genre and band plan
Where the money sits between evening entertainment, news through the day and weekend movies, with the band named on the order rather than left open.
Spot length set
How the budget splits between a longer film for the opening weeks and a ten-second reminder cut for the rest. The unit of sale is ten seconds, so length multiplies every airing.
Commercial production and clearance
The Hindi film written and shot for this market in the lengths booked, then put through the clearance a broadcaster requires before anything can be telecast.
Schedule and booking coordination
A release order raised with the broadcaster or their agency carrying the dates, feeds, bands and spot counts, instead of a schedule agreed on a phone call.
Telecast reconciliation
The telecast log read against the schedule you bought, with dropped spots raised and make-goods claimed while the window is still open.
Ground support through the burst
A campaign number in the film, stock in the shops and the phones answered, because a television burst sends people to a dealer who has to be ready for them.
How the result is measured
- Spots telecast against spots booked, from the log
- Spots delivered inside the band you paid for
- Rate per ten-second unit against the first quote
- Calls to the campaign number through the burst
- Enquiries and dealer offtake in the burst states, before and after
Recorded as a baseline before work starts, then reported every month against it.
Who it is for
This is written for you if these sound familiar.
- Brands selling into Uttar Pradesh, Bihar, Madhya Pradesh, Rajasthan, Delhi and the states around them
- Consumer goods and appliance makers with distribution across the Hindi belt and a season to hit
- Builders, hospitals and education groups who want a city or state feed instead of a national one
- Owners quoted a package of channels who want it read back to them band by band
Not for
It is not the right fit if.
- A business selling in one Bengaluru locality, where a Hindi channel reaches almost nobody who can buy from you
- Anyone with no commercial made and no budget to make one, since the film is the larger cost of the two
- Sellers who need to know which enquiry came from which spot, because a telecast log records the spot and not the viewer
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the hindi TV advertising work runs
- 1
Fix the market first
We list the states and towns you can actually supply and sell in, then cut the plan to those before looking at a single channel.
- 2
Choose feeds and bands
Feeds are shortlisted for that market and the money is placed in the hours your buyer is in front of the set, with the band written into the order.
- 3
Compare packages
Broadcaster packages are restated on one sheet so spots, bands, feeds and duration can be compared rather than taken on trust.
- 4
Make and clear the film
The commercial is produced in the lengths booked and cleared for telecast before the schedule begins, not while it is running.
- 5
Book and brief the ground
The order is placed, and your dealers, phone lines and counter staff are told when the burst starts so the response has somewhere to land.
- 6
Reconcile and report
The log is read against the schedule, shortfalls are claimed, and enquiries are reported against the weeks before the burst started.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 45-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
A three-to-six-month programme
We run the work month by month, report against the baseline every month, and you renew on the numbers. No twelve-month lock.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is a Hindi national channel the same as a Hindi feed for my state?
Can I dub my existing regional commercial into Hindi?
Does the commercial need clearance before it can go on air?
Can you tell me how many enquiries the burst produced?
Do you hold rates with any broadcaster?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Hindi TV advertising, written for your industry.
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