Campaign microsite development · Marketing
Give a launch or an event its own address instead of a page buried in the main site.
A one-page description of a major event or product launch buried under the main site's navigation rarely gets the attention or clarity a proper campaign deserves. Yet building a permanent new section of the main website for something time-bound is overkill and clutters the site once the campaign ends.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A campaign microsite is a small, self-contained set of pages built for a specific launch, event or seasonal campaign, with its own address and design. GullySales builds these when a single landing page is not enough but a full new section of the main site is not warranted either.
A microsite sits between those two options: a handful of pages with their own focused design and address. It is built quickly, stays live for the campaign's duration, and is retired cleanly afterwards without leaving orphaned pages behind on the main site.
A cooperative or community organisation such as NavaShakthi Souhardha, running an annual drive or membership campaign, is a typical case. The campaign needs its own clear space to explain itself fully, without getting lost inside a larger, unrelated website.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“An event or offer gets one paragraph on a site built for something else”
A major campaign is squeezed into an existing page template that was never designed to hold its content or make its case properly.
“A product launch has no home once the launch email has been sent”
Interest generated by an announcement has nowhere focused to land, so it disperses across a generic product page that does not match the campaign's messaging.
“A seasonal campaign reuses last year's page with the dates changed”
An old microsite is quietly repurposed with new dates, carrying outdated design and messaging that no longer matches the current campaign.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Standalone page set
A small number of pages, typically three to six, built specifically for the campaign's content and goals.
Campaign-specific design
A distinct look built for this campaign, rather than forcing it into the main website's existing templates.
Dedicated address
A memorable, campaign-specific web address separate from the main site, easy to print and share.
Registration or enquiry capture
Forms built for the campaign's specific goal, whether that is registration, pre-orders or general enquiries.
Fast build and launch
Built quickly enough to match a campaign's real-world timeline, without the overhead of a full website project.
Clean retirement or archive
A plan for what happens to the microsite once the campaign ends, whether that is taking it down or archiving it cleanly.
How the result is measured
- Registrations or enquiries captured
- Traffic during the campaign window
- Time from brief to live launch
- Conversion rate on the campaign's core action
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses launching a major product, event or seasonal campaign that deserves its own space
- Organisations running an annual drive, membership campaign or fundraising effort
- Companies entering a new market or city with a campaign-specific presence needed quickly
- Businesses whose main site cannot easily accommodate a temporary, differently structured campaign
- Events or exhibitions needing a dedicated registration and information hub
Not for
It is not the right fit if.
- A single landing page would cover the campaign's needs, a microsite is more than is required
- The campaign is permanent rather than time-bound, a proper section of the main site is a better long-term fit
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Define the campaign scope
We agree what the microsite needs to achieve and by when, since the timeline is usually fixed.
- 2
Design for the campaign
A distinct design is built for this specific campaign rather than adapted from the main site's templates.
- 3
Build and connect capture
Pages are built with the specific registration or enquiry form the campaign needs.
- 4
Launch on the campaign timeline
The microsite goes live in time for the launch, event or promotional period it supports.
- 5
Retire or archive cleanly
Once the campaign ends, the site is taken down or archived as agreed, with no orphaned pages left live.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How is this different from a landing page?
Can the microsite link back to our main website?
How quickly can a microsite be built?
What happens to the site after the campaign ends?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Campaign microsite development, written for your industry.
Related services
Often bought with this, or instead of it.
Read before you buy
- How to design a campaign landing pageA campaign page is read by somebody who arrived from one particular advertisement and is one tap from leaving. Its address is also the only tracking an offline medium will ever give you.
- A campaign microsite: when it beats a landing page and when it is overkillA microsite earns its cost only when one launch has several audiences who need different answers. This post gives a three-question test, a page map to sketch, and the cases where one landing page is enough.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.