Campaign microsite development · Marketing
Give a launch or an event its own address instead of a page buried in the main site.
A one-page description of a major event or product launch buried under the main site's navigation rarely gets the attention or clarity a proper campaign deserves. Yet building a permanent new section of the main website for something time-bound is overkill and clutters the site once the campaign ends.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
A campaign microsite is a small, self-contained set of pages built for a specific launch, event or seasonal campaign, with its own address and design. GullySales builds these when a single landing page is not enough but a full new section of the main site is not warranted either.
A microsite sits between those two options: a handful of pages with their own focused design and address. It is built quickly, stays live for the campaign's duration, and is retired cleanly afterwards without leaving orphaned pages behind on the main site.
A cooperative or community organisation such as NavaShakthi Souhardha, running an annual drive or membership campaign, is a typical case. The campaign needs its own clear space to explain itself fully, without getting lost inside a larger, unrelated website.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“An event or offer gets one paragraph on a site built for something else”
A major campaign is squeezed into an existing page template that was never designed to hold its content or make its case properly.
“A product launch has no home once the launch email has been sent”
Interest generated by an announcement has nowhere focused to land, so it disperses across a generic product page that does not match the campaign's messaging.
“A seasonal campaign reuses last year's page with the dates changed”
An old microsite is quietly repurposed with new dates, carrying outdated design and messaging that no longer matches the current campaign.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Standalone page set
A small number of pages, typically three to six, built specifically for the campaign's content and goals.
Campaign-specific design
A distinct look built for this campaign, rather than forcing it into the main website's existing templates.
Dedicated address
A memorable, campaign-specific web address separate from the main site, easy to print and share.
Registration or enquiry capture
Forms built for the campaign's specific goal, whether that is registration, pre-orders or general enquiries.
Fast build and launch
Built quickly enough to match a campaign's real-world timeline, without the overhead of a full website project.
Clean retirement or archive
A plan for what happens to the microsite once the campaign ends, whether that is taking it down or archiving it cleanly.
How the result is measured
- Registrations or enquiries captured
- Traffic during the campaign window
- Time from brief to live launch
- Conversion rate on the campaign's core action
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Businesses launching a major product, event or seasonal campaign that deserves its own space
- Organisations running an annual drive, membership campaign or fundraising effort
- Companies entering a new market or city with a campaign-specific presence needed quickly
- Businesses whose main site cannot easily accommodate a temporary, differently structured campaign
- Events or exhibitions needing a dedicated registration and information hub
Not for
It is not the right fit if.
- A single landing page would cover the campaign's needs, a microsite is more than is required
- The campaign is permanent rather than time-bound, a proper section of the main site is a better long-term fit
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Define the campaign scope
We agree what the microsite needs to achieve and by when, since the timeline is usually fixed.
- 2
Design for the campaign
A distinct design is built for this specific campaign rather than adapted from the main site's templates.
- 3
Build and connect capture
Pages are built with the specific registration or enquiry form the campaign needs.
- 4
Launch on the campaign timeline
The microsite goes live in time for the launch, event or promotional period it supports.
- 5
Retire or archive cleanly
Once the campaign ends, the site is taken down or archived as agreed, with no orphaned pages left live.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Hotel Felicity Inn
- Situation
- A traveller compares three hotels on a phone and books one. The website was not built for that.
- What we did
- The site rebuilt around booking
- Photography and one look
- Search work for destination searches
- Content a traveller reads
- Result
- Online bookings increased 35%
- Organic traffic increased 50% within six months
- Positive reviews on Google and TripAdvisor increased 30%
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Chord Road Hospital
- Situation
- Patients who knew the hospital trusted it. Patients who searched for a department or a treatment in the area did not find it.
- What we did
- Website rebuilt around patient needs
- Search visibility
- Social media on a schedule
- Review management
- Result
- Organic traffic increased 60% within six months
- Online appointment bookings increased 40%
- Social following grew 45%, and engagement on it rose 70%
Also worked with
Curtain Label · Difesa Security Services · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How is this different from a landing page?
Can the microsite link back to our main website?
How quickly can a microsite be built?
What happens to the site after the campaign ends?
How much does it cost?
How long is the contract?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Campaign microsite development, written for your industry.
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Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.