Your campaign gets a site of its own, built for one message and one action.
Gully Sales builds campaign microsites for launches, events, dealer schemes and seasonal offers: a small standalone site on its own address that says one thing clearly, proves it, and turns paid traffic into registrations or orders.
- A few tightly connected pages instead of a campaign hidden inside your main website.
- The promise in the ad is the promise on the site, on every page and on every phone.
- Every registration, enquiry and order tracked back to the channel that produced it.
Gully Sales Private Limited builds websites, microsites and conversion journeys for small and medium businesses across India.
In one paragraph
What is Campaign Microsite Development for Indian SMBs?
Campaign microsite development is the design and build of a small standalone website that exists for one campaign: a product launch, an exhibition, a dealer or customer scheme, a seasonal offer or a recruitment drive. Gully Sales writes the campaign promise, builds the pages around it with proof, offer, form and tracking, tests it on real devices, launches it on its own address and retires it when the campaign ends.
The problem
The campaign needs a place of its own, and it is living inside the company website.
Most Indian SMBs run their campaigns from inside the main website. The launch gets a banner on the home page, the exhibition gets a paragraph on the news page, the dealer scheme goes out as a PDF on WhatsApp. The ads and posters are good, the budget is real, and the traffic arrives at a place that was built for something else. Nobody planned it that way. The main site was there, so it was used.
You will recognise it as
- Ads promise one specific thing and send people to the home page, where they must find it themselves.
- An event or launch has no address of its own, so it cannot be printed on a standee, a hoarding or a visiting card.
- The campaign page shares the main site's menu, so visitors wander off to About Us instead of registering.
- Registrations come in by WhatsApp, a Google Form and email, and nobody can say which channel brought them.
- The campaign has ended but its page is still live, still ranking, and still collecting enquiries for an offer that has closed.
- Each new campaign means asking the web vendor for a page, waiting, and launching late.
What it costs the business
- Paid traffic bounces because what the ad promised is not the first thing the visitor sees.
- The sales team follows up leads without knowing which campaign, offer or channel produced them.
- Event registrations and scheme enrolments arrive in three formats and are counted by hand.
- Campaign results cannot be compared with the last one, so the next budget is set on instinct.
Why it persists. A microsite feels like an extra. The main site already exists, the vendor charges per page, and the campaign is a few weeks away, so the quickest option wins every time. What is rarely counted is the cost of the traffic that arrived and left, or of the leads that could not be attributed. Because that cost never appears on an invoice, the same shortcut is taken for the next campaign too.
If it stays unresolved. Every campaign keeps paying for attention it cannot hold. Media spend rises, the leads that do arrive are harder to qualify, and the business never learns which of its campaigns actually work, because none of them was measured in the same way.
What changes
The campaign gets a home that matches its ads and reports its results.
In the first weeks
- One address for the campaign that works on a hoarding, a WhatsApp message and a Google ad alike.
- The campaign promise, proof and offer written once and used consistently across ads and site.
- A form that captures exactly what the campaign needs and nothing that slows a visitor down.
In how the work runs
- Registrations, enquiries or orders arrive in one place, tagged with the campaign and the channel.
- Your team can update dates, venues, prices or stock without going back to a developer.
- The main website stays untouched, so the campaign cannot break it or clutter it.
In sales and marketing
- Paid and offline traffic lands on a page built for the exact promise it responded to.
- Leads carry the campaign context your sales team needs to follow up in the right way.
- Each campaign is measured on the same metrics, so budgets can be compared across campaigns.
In what management can see
- The campaign address can be indexed for the campaign's own search terms while it runs.
- A retirement plan decides whether the site redirects, archives or stays as a record.
Over the longer term
- A reusable microsite framework, so the next launch or event goes live in days rather than weeks.
- A growing record of what each campaign promised, who responded and what it cost per response.
Gully Sales controls the message, the build, the tracking and the testing of the microsite. Registrations, enquiries and sales depend on the offer itself, the media behind it and how your team follows up, which we help you plan for but cannot promise.
Who it is for
Built for businesses with a campaign that deserves its own front door.
The businesses it suits
- Manufacturers and distributors launching a new product line or range to dealers and end customers.
- Businesses exhibiting at a trade fair or hosting a seminar, roadshow or open house that needs registrations.
- Brands running a dealer, retailer or customer scheme with enrolment, terms and a closing date.
- Retailers, hospitality and healthcare businesses with a seasonal or festival offer that runs for a fixed period.
- Companies recruiting in volume for a new plant, branch or franchise and needing a dedicated application site.
- Marketing teams whose main website is managed by another vendor or is too slow to change for campaigns.
What usually prompts the call
- A launch, event or scheme has a date and the main website cannot be changed in time.
- You have media spend committed and no page that matches the creative.
- The last campaign's leads could not be traced to a channel or compared with the one before.
- A partner, distributor or franchise programme needs its own address and its own enrolment form.
- Your agency has produced the campaign idea and needs a site to carry it.
What Gully Sales does
The work, component by component.
Campaign promise and message match
We write the one sentence the campaign exists to say, then make every page, headline and button on the microsite carry it. Ad copy, poster text, WhatsApp messages and the site are checked against each other so the visitor never has to re-read to find what was promised.
- Why it matters:
- A visitor who clicked an ad for a dealer scheme and lands on a page about company values leaves within seconds.
- You receive:
- Campaign message document with the promise, supporting claims and the copy for each page.
- Business value:
- Your ads and your site say the same thing, so the traffic you paid for recognises where it has landed.
Site structure and page design
A microsite is typically three to six pages: the promise, the detail, the proof, the offer and the action. We plan which pages the campaign needs, how they link, what stays out, and design them to load fast and read well on a phone held in one hand at an exhibition.
- Why it matters:
- Too many pages dilute the campaign; too few leave a buyer without the detail he or she needs before acting.
- You receive:
- Site map, wireframes and designed page templates for the campaign.
- Business value:
- Every page earns its place, and the path to the action is never more than one tap away.
Proof and offer
We gather what makes the promise believable: product specifications, demonstration videos, existing customer or dealer names you are permitted to use, scheme terms in plain language, and the offer itself with its dates and conditions stated where they cannot be missed.
- Why it matters:
- An offer without visible terms creates disputes later; a claim without proof creates doubt now.
- You receive:
- Proof section and offer block with terms, dates and conditions written for the page.
- Business value:
- Visitors act with confidence, and your team spends less time explaining terms after the fact.
Form and capture
We design the registration, enquiry, enrolment or order form around what the campaign genuinely needs to know, add WhatsApp and call options for visitors who will not fill a form, and route every submission to your CRM, sheet or inbox with the campaign and channel attached.
- Why it matters:
- A ten-field form at a trade fair loses the visitor before the second field.
- You receive:
- Working forms with validation, routing, confirmations and campaign tagging.
- Business value:
- More completed submissions, each one arriving with the context your sales team needs.
Tracking and attribution
We set up analytics, conversion events and campaign parameters so that every visit and every action is recorded against the source that produced it: Google ads, Meta ads, WhatsApp broadcasts, QR codes on print, dealer referrals or email.
- Why it matters:
- Without this the campaign can only report traffic, and traffic is not what you paid for.
- You receive:
- Tracking plan, configured analytics and a campaign dashboard.
- Business value:
- You know which channel produced which registrations and what each one cost.
Mobile experience and testing
Most campaign traffic in India arrives on a phone, often from a WhatsApp link or a QR code. We test the microsite on real Android and iOS devices and on slow connections, check every form and button, and rehearse the launch before any media goes live.
- Why it matters:
- A form that works on the designer's laptop and fails on a visitor's phone loses the campaign quietly.
- You receive:
- Device test report, speed results and a launch checklist signed off before go-live.
- Business value:
- The site holds up on the day the traffic arrives, not just on the day it was demonstrated.
Launch, run and retirement
We manage the domain or subdomain, hosting and go-live, keep the site updated through the campaign, and execute the agreed end: redirect the address to the main site, archive the pages, or convert the microsite into a permanent section.
- Why it matters:
- A campaign site that is never retired keeps collecting enquiries for an offer that no longer exists.
- You receive:
- Live microsite, in-campaign updates and the retirement or handover completed on the agreed date.
- Business value:
- The campaign starts on time, runs cleanly and closes without loose ends.
What you will have at the end.
- Campaign message document: the promise, supporting claims, proof points and page copy.
- Site map and wireframes showing each page, its purpose and the route to the action.
- Designed and built microsite on its own domain or subdomain, responsive on all screen sizes.
- Proof and offer sections with terms, dates and conditions written in plain language.
- Registration, enquiry, enrolment or order forms with validation, routing and confirmations.
- WhatsApp, call and QR entry points connected to the same tracking as the web forms.
- Analytics and conversion tracking configured, with campaign parameters for every channel.
- A campaign dashboard showing visits, conversions and cost per conversion by channel.
- Device and speed test report with fixes applied before launch.
- Launch checklist and go-live support on the day the media starts.
- An editable content area so your team can change dates, venues, prices or stock.
- A retirement plan and its execution: redirect, archive or handover when the campaign ends.
How it runs
The engagement, step by step.
- 1
Campaign brief
We start with the campaign, not the site: what is being launched or offered, to whom, through which channels, with what budget, between which dates, and what a successful response looks like. We agree the single action the microsite exists to produce and the metrics it will be judged on.
- You provide:
- The campaign plan or idea, the media channels and dates, the offer and its terms, and the person who signs off.
- We produce:
- A microsite brief stating the promise, the audience, the action, the channels and the success metrics.
- Done when:
- The owner and the marketing lead agree what the site must do and how it will be measured.
- 2
Message and structure
We write the campaign promise and the copy for each page, and plan the site map so the promise, detail, proof, offer and action sit in the order a visitor needs them. Ad copy and print creative are checked against the site so they match word for word where it matters.
- You provide:
- Product details, scheme terms, event information, proof material and existing creative.
- We produce:
- Campaign message document, site map and wireframes for review.
- Done when:
- Copy and structure are approved, and the ads and the site say the same thing.
- 3
Design and build
We design the page templates on the campaign's visual identity, build the microsite, connect the forms, WhatsApp and call entry points, set up the domain or subdomain and hosting, and configure the content area your team will edit during the campaign.
- You provide:
- Brand assets, domain access or a decision on the subdomain, and feedback on designs within the agreed window.
- We produce:
- The working microsite on a staging address, with forms routed and content editable.
- Done when:
- Every page, form and entry point works on staging and matches the approved design.
- 4
Tracking setup
We install analytics, define the conversion events, create the campaign parameters for each channel and QR code, connect form submissions to your CRM or sheet with the campaign tag attached, and build the dashboard the campaign will be read from.
- You provide:
- Access to analytics and ad accounts, the CRM or sheet where leads should land, and the list of channels.
- We produce:
- Tracking plan, configured events, tagged links and QR codes, and the campaign dashboard.
- Done when:
- A test submission from each channel appears in the dashboard and the CRM with the right source.
- 5
Test and rehearse
We test the site on real Android and iOS phones, tablets and desktops, on slow networks, and through every entry point. Forms are submitted, confirmations checked, speed measured and fixed, and the launch is rehearsed with your team so everyone knows what happens when the first lead arrives.
- You provide:
- A few team members to run through the site as visitors and to receive the test submissions.
- We produce:
- Device and speed test report, fixes applied, and a signed launch checklist.
- Done when:
- No open defects on the checklist and the team has handled a test lead end to end.
- 6
Launch and run
The microsite goes live before the first media runs. Through the campaign we watch the dashboard, fix anything the traffic reveals, update content as dates or stock change, and report weekly on conversions and cost per conversion by channel so media can be shifted while it still matters.
- You provide:
- Content updates as the campaign moves, and media spend figures for the cost calculations.
- We produce:
- Live site, in-campaign updates and weekly campaign reports.
- Done when:
- The campaign runs to its closing date with the site stable and the reports current.
- 7
Close and retire
On the agreed date we execute the retirement plan: redirect the address, archive the pages or hand the site over as a permanent section. We deliver the final campaign report with the baseline, the results by channel and what to carry into the next campaign, and return the framework for reuse.
- You provide:
- A decision on what the address should do after the campaign, and the final lead outcomes from sales.
- We produce:
- Final campaign report, the executed retirement, and the reusable microsite framework.
- Done when:
- The address behaves as agreed, the report is delivered and the next campaign can start from the framework.
Ways to work with us
Engage for one campaign, for a season, or for every campaign you run.
Single campaign microsite
The full method for one launch, event, scheme or offer: brief, message, build, tracking, testing, launch, in-campaign support and retirement. Suited to a business giving a campaign its own site for the first time.
Campaign framework and first site
The first microsite built on a reusable framework of templates, forms and tracking, so the second and third campaigns are configured rather than built. Suited to businesses that run several launches, events or schemes a year.
Microsite with campaign management
The microsite plus Gully Sales running the campaign channels around it, so the media, the message and the site are planned and read together. For businesses without an agency or an in-house campaign team.
Microsite for your agency's campaign
We build the site to carry a campaign that your creative or media agency has designed, working from their brief and creative and returning tracking data they can use. The agency keeps the campaign; we make the site perform.
Why Gully Sales
What you are actually choosing when you choose us.
We size the site to the campaign, and say when one page is enough.
A launch with three audiences and a dealer form needs a small site of its own. A single offer with one action does not. The audit settles which of the two you are looking at before anything is quoted.
Message match is treated as a deliverable, not a hope.
We check the ads, the print, the WhatsApp messages and the site against each other before launch. The visitor who responded to a promise sees that promise first, in the same words.
Tracking is built in before the first rupee of media is spent.
Every channel, QR code and referral link is tagged, every submission carries its source, and the dashboard exists on launch day. Campaign results are read while the budget can still be moved.
We test where your visitors actually are.
Real Android phones, slow connections, WhatsApp in-app browsers and QR scans at a stall. A site that works only on a good laptop has not been tested for an Indian campaign.
Sales and marketing are designed together.
Gully Sales works across marketing, sales and revenue operations, so the leads a microsite produces land in your CRM with the context a salesperson needs, and the follow-up is planned before the campaign starts.
Every campaign ends properly.
Retirement is part of the scope. The address redirects, archives or converts on the agreed date, and the final report records what the campaign cost and produced so the next one starts better informed.
Where it applies
The same service, in different businesses.
Manufacturing
- The situation:
- An industrial equipment maker is launching a new machine range to dealers and end customers, with a trade-fair unveiling and a dealer incentive attached.
- How it applies:
- A launch microsite with the range detail, demonstration videos, dealer scheme terms, a stall-visit registration and a QR code on every fair standee.
- Likely benefit:
- Fair visitors, dealers and online enquirers are captured on one site and traced to the fair, the ads or the dealer that referred them.
Education and training
- The situation:
- An institute runs admission drives twice a year through Google ads, newspaper inserts and counsellor referrals, and cannot tell which channel fills its seats.
- How it applies:
- An admissions microsite for the intake, with course pages, fee and date information, an application form and tagged links for each channel and counsellor.
- Likely benefit:
- Applications arrive with their source attached, and the next intake's budget is set on what actually filled seats.
Retail and consumer brands
- The situation:
- A regional retail chain runs a festival offer across stores, with stock and prices that change weekly through the season.
- How it applies:
- A seasonal microsite with the offer, store locator, terms and a WhatsApp enquiry route, and an editable content area for weekly price and stock changes.
- Likely benefit:
- The offer is stated consistently across stores and channels, and the site is retired cleanly when the season closes.
Healthcare
- The situation:
- A hospital is opening a new speciality centre and wants to run a health-check camp and awareness campaign around the opening.
- How it applies:
- A centre-launch microsite with doctor profiles, the camp schedule, an appointment booking form and tracking for ads, referrals and print.
- Likely benefit:
- Bookings are captured with their source, and the site later converts into the centre's permanent section on the main website.
Channel and franchise
- The situation:
- A brand is recruiting franchisees in new cities and needs a place to explain the model, qualify applicants and collect applications.
- How it applies:
- A franchise recruitment microsite with the proposition, investment and support detail, city-wise interest, a qualifying application form and a call-back option.
- Likely benefit:
- Applications arrive pre-qualified and tagged by city and channel, so the expansion team calls the right people first.
Professional services and B2B
- The situation:
- A consulting or software firm is hosting a seminar series for business owners and wants registrations, attendance and follow-up in one flow.
- How it applies:
- An event microsite with the agenda, speakers, city dates, registration form and reminders, connected to the CRM for post-event follow-up.
- Likely benefit:
- Registrations are tracked to the channel that produced them and handed to sales with the session each person attended.
Questions buyers ask
Before you enquire, the answers you will want.
What is the difference between a campaign microsite and a landing page?
A landing page is a single page built for a single ad or offer, with one message and one form. A campaign microsite is a small standalone site, usually three to six pages, with its own address, built for a campaign that needs more than one page can hold: a launch with a range to explain, an event with an agenda and speakers, or a scheme with terms and enrolment. If one page is enough, we will tell you and point you to our landing page service instead.
What traffic sources and conversion actions will the microsite support?
Any channel you run: Google and Meta ads, WhatsApp broadcasts, email, QR codes on print and standees, dealer or partner referral links, and organic search for the campaign's own terms. Each is tagged separately. The conversion action is agreed in the brief and is usually one of registration, enquiry, enrolment, appointment booking, application or direct order. The site is built around that single action, with WhatsApp and call options for visitors who will not fill a form.
Should the microsite be on its own domain or a subdomain of our main site?
Either works, and we decide it in the brief. A separate domain is easier to print, say aloud and remember, which matters for hoardings, radio and standees. A subdomain keeps the campaign under your main brand and simplifies analytics and email deliverability. Consider how the address will be used offline, whether the campaign will recur, and what should happen to the address afterwards. We set up either, and the retirement plan covers what the address does when the campaign ends.
How long does it take to build a campaign microsite?
It depends on how many pages the campaign needs, how much of the content and creative already exists, how many channels have to be tracked, and how quickly your team can approve copy and design. We agree a launch date against your media plan in the brief and work backwards from it, with the review windows stated. The site is always live and tested before the first media runs, because a campaign that starts before its site is ready wastes its opening spend.
What do you need from us to build it?
The campaign plan or idea, the offer and its terms, the dates, the channels you will use and roughly how much media is behind each. Product, event or scheme details and any proof material such as specifications, videos or customer names you may use. Brand assets, access to your domain, analytics and ad accounts, and the CRM or sheet where leads should land. Most important is one person who can approve copy and design within the agreed window so the launch date holds.
How is success measured?
Against a baseline agreed before the build, usually the last comparable campaign or the first week of this one. Through the campaign we report qualified conversion rate, form completion, lead quality, page speed, engagement and cost per conversion by channel, daily on the dashboard and weekly in writing. At close you receive a final report with results by channel and what to change next time. We report what the site and the channels did; the offer and your follow-up decide the rest.
Can our team update the site during the campaign?
Yes. We build an editable content area for the things that change during a campaign: dates, venues, prices, stock, speaker lists, winners or scheme extensions. Your team updates those without a developer. Structural changes, new pages and tracking changes stay with us during the support period so nothing breaks the forms or the attribution while the campaign is live. We show your team the editing process before launch and confirm they are comfortable with it.
What happens to the microsite when the campaign ends?
That is decided in the brief and executed on the agreed date. The address can redirect to the relevant section of your main website, the pages can be archived so the record is kept but the forms are closed, or the microsite can be converted into a permanent section if the campaign becomes an ongoing programme. Whichever is chosen, the offer stops being collected the day it closes, so your team is not fielding enquiries for something that has ended.
4 more questions
Can you build the microsite for a campaign our agency has designed?
Yes, and this is common. Your creative or media agency keeps the campaign idea, the creative and the media plan. We work from their brief, build the site to carry it, check that the ads and the site match, set up tracking that their media team can read, and return the conversion data in a form they can use to shift spend. The lines of responsibility are written into the scope so nobody is left wondering who owns what.
Will the microsite affect our main website's search rankings?
Not if it is set up properly. The microsite carries its own content on its own address and is indexed, or not, for the campaign's own terms; it does not duplicate the main site's pages. When the campaign ends, the retirement plan decides whether the address redirects to your main site, which passes any value it gained, or is archived. What we avoid is leaving a dead site live for years, which is the case that causes problems.
What is excluded from scope?
The campaign idea and creative if your agency owns them, the media buying itself unless you take the campaign management option, the products or offer terms, and the sales follow-up of the leads produced. We do not rebuild your main website under a microsite engagement; if the main site is the real problem, we say so in the audit and point you to the right service. Ongoing hosting after retirement is covered separately if the site is kept.
Can you reuse the microsite for our next campaign?
Yes, and that is the point of the framework option. The templates, forms, tracking setup and dashboard are built once so the next launch, event or scheme is configured with new content rather than built again. Each campaign still gets its own brief, promise and message check, because a reused site with a stale message converts no better than a page on the main website. The framework saves the build time, not the thinking.
Talk to us
Book a free audit and bring the campaign you are planning next.
The free audit is a working session, not a pitch. We look at the campaign you are planning, where its traffic lands today, how its leads are captured and traced, and whether it needs a microsite, a single landing page, or a change to the main site.
- No obligation and no sales script
- A reply from someone who does the work
- Your details are never sold or shared