Content audit, refresh and pruning · Marketing
Turn a pile of old blog posts into a library that works.
Many websites carry a hundred or more blog posts written in bursts over the years. Some are out of date, some repeat each other, and some were never about anything a buyer searches for. Together they make the site harder to run and harder for a search engine to read.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Content audit, refresh and pruning is a one-off, paid project for websites with a large archive of old posts that bring in no enquiries. Every page is reviewed, then kept, refreshed, merged, redirected or removed. Scope and fee are agreed in writing after the requirements brief.
This is a project, not a retainer. We go through the archive page by page, decide what each one should become, and then carry out the agreed changes. You get a clear before and after, and a site you can add to without guessing what is already there.
We start with the requirements brief: your site, your archive, what the blog was meant to do and what you can change yourselves. Scope and fee are agreed in writing after that brief.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Old posts sit there doing nothing”
Posts that no buyer reads and no search engine values still take space in the site, in the sitemap and in your own attention.
“Several posts answer the same question”
When three articles cover one topic, they compete with each other and none of them is the clear answer a reader or search engine can pick.
“Outdated advice damages trust”
A post that names an old rule, an old price or a service you no longer offer misleads the reader who finds it.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Content inventory
A full list of the posts and pages on the site, with the details needed to judge each one, built from your site and the data you can give us access to.
Page-by-page review
Each page is judged on accuracy, usefulness to a buyer, overlap with other pages and fit with what the business sells today.
Decision for every page
Each page is marked keep, refresh, merge, redirect or remove, with the reason written beside it.
Content refresh
Pages marked for refresh are corrected, updated and rewritten where needed, within the scope agreed in writing.
Merge and redirect plan
Overlapping posts are combined into one stronger page, and a redirect map shows where each retired address should send its visitors.
Pruning recommendations
A clear list of pages to remove, with the reasoning, so that you approve every removal before it happens.
Handover notes
A short guide to what changed and how to keep the library tidy, so the archive does not fill up again.
How the result is measured
- Every page in the agreed scope has a recorded decision and a reason
- Retired addresses send visitors to the right page, with no broken links
- Overlapping posts are reduced to one clear page per topic
- Refreshed pages are accurate against what the business offers today
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Owners whose blog has grown to dozens or hundreds of posts, with little to show for it
- Businesses that published steadily for a year or two and then stopped
- Sites where several old posts cover the same topic and compete with each other
- Teams about to invest in SEO who first need to know what the existing content is worth
- Firms whose older posts name prices, rules or services that have since changed
Not for
It is not the right fit if.
- Brand new sites with only a few posts, where a content plan is the better first step
- Owners who want old posts deleted in bulk without a page-by-page decision and written redirects
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Take the requirements brief
We record your site, the size of the archive, what the blog was for and who can make changes to the site.
- 2
Agree scope and fee in writing
The number of pages, which decisions we carry out and which we only recommend, and the fee, are written down after the brief.
- 3
Build the inventory and review
We list every page and review each against the agreed measures, then mark a decision for it.
- 4
Approve the decisions together
You see the full list and approve it before any page is changed, merged or removed.
- 5
Carry out the agreed changes
Refreshes, merges, redirects and removals are made as agreed, and the redirects are tested.
- 6
Check and hand over
We check the live site against the redirect map and give you the handover notes.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Is the content audit free?
Will you delete my posts?
Why redirect a page instead of deleting it?
Does this replace ongoing SEO?
Do you promise higher rankings or more leads afterwards?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
By industry
Content audit, refresh and pruning, written for your industry.
Related services
Often bought with this, or instead of it.
Learn the method
The teaching pages behind this work. Read them to judge the work, or to do the parts you want to do yourself.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.