Your buyers hear you answer their questions long before they call you.
Gully Sales runs your podcast as a programme: guests worth an hour of your buyer's time, episodes recorded on a steady calendar, and every recording turned into clips, articles and reasons to enquire.
- A guest list chosen from your buyers, customers, partners and category.
- Recording sessions that fit around a working week, not a studio schedule.
- Every episode becomes clips, a transcript, an article and sales follow-up.
Gully Sales Private Limited works with small and medium businesses across India on marketing, sales, channels and revenue operations.
In one paragraph
What is Podcast Production and Marketing?
Podcast production and marketing is a recurring audio programme: you host conversations your buyers want to hear, publish them on a dependable calendar, and promote each episode until it earns listeners and enquiries. Gully Sales handles topics, guests, recording, editing, show pages, directory distribution, clips and follow-up, so a podcast becomes a working demand channel rather than a hobby.
The problem
Three episodes were recorded, and the fourth never got scheduled.
Recording is the easy hour. What decides whether a show works is everything either side of it: a guest worth your buyer's time invited six weeks ahead, a brief that keeps the conversation useful, an edit that lands on a date, a show page and every directory, and the clips, notes and follow-up that reach the guest's own network. In a small business those jobs sit with production, marketing and sales at once, and no single person holds all three. So the equipment gets bought, the first conversations happen, and the calendar quietly stops.
You will recognise it as
- You have recorded episodes that were never edited, or edited episodes that were never published beyond a single upload.
- Guests are found the week before recording, so the calendar depends on who happens to be free.
- Episodes run long and unstructured, because there is no brief and no agreed set of questions.
- The show exists on one platform only, and not on Spotify, Apple, YouTube or your own website.
- Nothing is made from an episode afterwards: no clips, no transcript, no article, no note to the guest's network.
- You cannot say whether a single enquiry has come from the podcast, because nobody set up a way to tell.
What it costs the business
- Senior time is spent on recordings that reach a few dozen listeners, which makes the whole idea look expensive.
- The show stops before it accumulates the back catalogue that search, directories and referrals actually reward.
- Guests who are customers, partners or prospects are approached once and never followed up, so the relationship value is lost.
- Each episode is judged on downloads alone, so a programme that quietly influences buyers gets cancelled.
Why it persists. A podcast looks like a recording task, so it gets treated as one. In practice, most of the work sits either side of the microphone: choosing topics buyers care about, inviting and briefing guests, editing to a consistent standard, publishing to every directory, writing the show notes, cutting the clips and following up with everyone who appeared or listened. That is production, marketing and sales working to one calendar, and inside a small business no single person owns all three.
If it stays unresolved. The equipment stays in a cupboard and the category conversation gets hosted by somebody else. Your customers and partners give their hour to a competitor's show instead, your name stops appearing where your buyers listen and search, and the effort already spent on the first few episodes returns nothing at all.
What changes
Episodes ship on a date, and each recording works in more than one place.
In the first weeks
- A published episode calendar with topics, guests and recording dates fixed for the coming quarter.
- A show page on your own website, plus listings on the major audio directories and video platforms.
In how the work runs
- Recording, editing and publishing become a routine your team can follow without waiting for a decision.
- Each guest invitation, brief and follow-up is handled through one tracked process rather than personal messages.
In sales and marketing
- Customers, partners and prospects appear as guests, which gives your team a genuine reason to open conversations.
- Sales conversations can point to an episode that answers an objection, instead of repeating the answer live.
In what management can see
- Show notes and transcripts create pages that search engines can index for the questions your buyers ask.
- Clips extend each recording across social platforms, email and your website without new production.
Over the longer term
- A back catalogue that keeps earning listeners and links long after the episode was recorded.
- A recognisable voice in your category, built from consistent publishing rather than one campaign.
Gully Sales controls the production and promotion: topics, guests, recording quality, publishing, clips and follow-up. Listener numbers, enquiries and revenue depend on your category, your guests and your sales response, so we report them honestly rather than commit to them.
Who it is for
This suits a considered sale and an expert who explains things well.
The businesses it suits
- Businesses with a considered sale, where buyers research and compare for weeks before they contact anyone.
- Founders, directors or technical experts who explain things well and can spare a few hours each month.
- Companies whose customers, dealers and partners would happily spend an hour in conversation on record.
- Firms in categories where nobody has yet built a serious audio programme for Indian buyers.
- Businesses already publishing articles or video that want a format their audience can consume while travelling.
- Teams that want a reason to reopen conversations with past customers and stalled prospects.
What usually prompts the call
- You started a podcast, published a few episodes, and it has been quiet for months.
- A competitor or an industry body has launched a show and your buyers have started referencing it.
- Your senior people repeat the same explanation on every call and want it recorded once, properly.
- You have a conference, product launch or annual event that could seed a season of conversations.
- Your content plan is text-heavy and you want a format that builds familiarity faster than articles do.
What Gully Sales does
The work, component by component.
Topic strategy
We decide what the show is about before we decide who is on it. We map the questions your buyers ask during research, comparison and negotiation, group them into seasons, and set the format each question suits: an interview, a solo answer, a customer story or a panel. Topics are checked against search demand and against what your sales team hears every week.
- Why it matters:
- A show without an editorial spine becomes whatever the last available guest wanted to talk about, and buyers stop knowing why they should listen.
- You receive:
- A season plan: episode titles, formats, buyer questions covered and the order they publish in.
- Business value:
- Every recording is booked against a purpose, so the catalogue reads as a body of work rather than a list of chats.
Speakers and guests
We build a guest list from four groups: your own experts, your customers, your channel partners and the people your buyers already respect in the category. Each guest receives an invitation, a short brief with the questions and the recording arrangement, and a consent note covering how the recording will be used. We keep the pipeline two months ahead of recording.
- Why it matters:
- Guests decide who listens. A named customer or a respected supplier brings their own audience, and an unbriefed guest wastes an hour of everyone's time.
- You receive:
- A rolling guest pipeline with invitations, briefs, consent notes and confirmed recording slots.
- Business value:
- Recording never stops for want of a guest, and the invitation itself opens doors a cold approach would not.
Production plan
We set how the show is made: remote or in person, the equipment and settings, who hosts, how long an episode runs, and the running order from introduction to close. Recording is batched so two or three episodes are captured in a session. Editing follows a fixed standard for sound, structure, music and the opening and closing lines.
- Why it matters:
- A repeatable production standard is what allows episodes to keep appearing when the founder is travelling or the month is busy.
- You receive:
- A production handbook, recording checklist, episode template and an edited master for each episode.
- Business value:
- The show sounds the same every time, and the effort per episode falls as the routine settles.
Distribution
Each finished episode is published to your own show page and submitted to the audio directories and video platforms your buyers use, with the artwork, categories, descriptions and chapters each one expects. The feed is set up once, verified, and monitored so a failed upload does not go unnoticed. Older episodes stay accessible and linked from relevant pages on your website.
- Why it matters:
- Listeners choose the platform, not you. A show that lives on one platform is invisible to most of the people it was made for.
- You receive:
- A verified podcast feed, show pages, platform listings, episode artwork and structured show notes.
- Business value:
- Buyers find the show wherever they already listen, and your own website keeps the audience and the search value.
Promotion
Every episode gets a promotion sequence rather than a single post: an announcement, clips released over the following days, an email to your list, a share pack the guest can send to their own network, and placement in any newsletter or community where your buyers gather. Sales and channel teams get the same clips to send directly to accounts.
- Why it matters:
- Episodes do not find listeners on their own. Most of a podcast's audience arrives because somebody put a specific clip in front of them.
- You receive:
- A per-episode promotion plan with clips, captions, guest share pack, email copy and posting schedule.
- Business value:
- One hour of recording works for several weeks across several channels instead of one day.
Repurposing
Each recording is treated as raw material. We produce a transcript, an article or a set of answers for your website, quotable extracts for proposals and decks, short vertical clips for social platforms, and audiograms for messaging apps. Where a topic is strong, an episode becomes the source for a guide, a landing page or a sales one-pager.
- Why it matters:
- The recording is the expensive part. Most businesses use it once and leave the writing, clips and sales material they already paid for unmade.
- You receive:
- Per episode: a transcript, one written piece, three to five clips and extracts for the sales team.
- Business value:
- The content budget covers more formats, and written pages carry the conversation into search results.
Lead follow-up
We agree what counts as interest and what happens next: the guest and their team after recording, listeners who reply or subscribe, people who download a related guide from the show page, and accounts where a clip was sent by sales. Each route has an owner, a response and a place it is recorded in your CRM or tracker.
- Why it matters:
- A podcast produces warm, slow-moving interest. Without a route into the sales process it stays a listener count on a dashboard.
- You receive:
- A follow-up plan with owners, response templates, tracking links and CRM fields for podcast-sourced interest.
- Business value:
- Attention the show earns arrives in the pipeline where your team can act on it, and can be counted later.
What you will have at the end.
- A season plan with episode titles, formats and the buyer questions each one answers.
- A guest pipeline kept two months ahead, with invitations, briefs and consent notes.
- A production handbook covering equipment, hosting, running order and editing standards.
- Edited master audio and, where the session is filmed, a video cut for each episode.
- A verified podcast feed and listings on the major audio directories and video platforms.
- A show page on your website with episode pages, structured show notes and transcripts.
- Three to five short clips per episode, with captions sized for each platform.
- A guest share pack: clips, suggested copy and links the guest can post themselves.
- One written piece per episode, published on your site and linked to the recording.
- Episode artwork, show branding and templates your team can reuse without us.
- A follow-up plan with owners, response templates and tracking for podcast-sourced enquiries.
- A monthly report covering listens, engagement, search visibility and assisted enquiries.
How it runs
The engagement, step by step.
- 1
Discovery and show definition
We sit with you and, where possible, two people from sales to understand who you sell to, what they ask before buying, and what the business can realistically sustain. We agree the show's name, promise, format, length and publishing rhythm, and we listen to any recordings you already have.
- You provide:
- Time with the founder and sales team, past recordings, customer questions, and any brand or naming constraints.
- We produce:
- A show definition document, a sample episode outline and an anonymised show-notes extract so you can see the finished shape.
- Done when:
- You have approved the show name, promise, format and publishing rhythm.
- 2
Season and topic plan
We turn buyer questions into a season of episodes, each with a title, a format and the search terms it should be findable for. The order is set so early episodes cover the questions asked most often, and later ones go deeper for buyers already in a decision.
- You provide:
- Sales objections, product roadmap, seasonal peaks and any topics that are commercially sensitive.
- We produce:
- A season plan with episode briefs, formats, target questions and publishing dates.
- Done when:
- The season plan is signed off and the first three episodes are briefed.
- 3
Guest pipeline and technical setup
We identify and approach guests, agree recording slots, and send each one a brief and a consent note. In parallel we set up the technical side: recording arrangement, feed, artwork, show page on your website and directory submissions, so nothing waits on admin after the first recording.
- You provide:
- Introductions to customers, partners and industry contacts, and approval of the guest list and artwork.
- We produce:
- A confirmed guest pipeline, briefs and consent notes, plus a live feed, show page and directory listings.
- Done when:
- Guests are confirmed for the first batch and the show is technically ready to publish.
- 4
Recording
Episodes are recorded in batches, remotely or at your premises, with the host and guest briefed beforehand. We run the session, keep it to the agreed running order and length, and capture the extra material an episode needs: introductions, closing lines and short answers worth using separately.
- You provide:
- The host or expert for the session, a quiet room if we are recording on site, and punctual guests.
- We produce:
- Raw recordings, session notes and a marked list of the moments worth cutting into clips.
- Done when:
- The batch is recorded and the usable material is logged.
- 5
Editing and publishing
Each episode is edited to the agreed standard, checked for sound and structure, and given show notes, chapters, a transcript and artwork. It is then published to your show page and pushed to every directory and platform in the distribution list on the date the plan says.
- You provide:
- Approval of the edited episode and show notes within the agreed review window.
- We produce:
- An edited master, transcript, show notes, chapters and a published episode on every listed platform.
- Done when:
- The episode is live everywhere and the show page is updated.
- 6
Promotion and repurposing
The promotion sequence runs: announcement, clips over the following days, an email to your list, the guest share pack, and the written piece drawn from the conversation. Sales and channel teams receive the clips and extracts they can send directly to the accounts they are working on.
- You provide:
- Access to your social accounts and email list, and a named person in sales to receive the clips.
- We produce:
- Clips, captions, the guest share pack, the email, the written piece and the sales extracts.
- Done when:
- Every planned asset for the episode has been published or handed over.
- 7
Review and adjustment
Each month we review listens, completion rates, search visibility for the show pages, guest reach and any enquiries that mention the show. We compare episodes against each other to see which topics and formats hold attention, and adjust the next batch accordingly.
- You provide:
- Enquiry feedback from the sales team and any listener comments received directly.
- We produce:
- A monthly report with the numbers, what they suggest, and the changes proposed for the next batch.
- Done when:
- The next batch of episodes is planned on evidence rather than opinion.
Ways to work with us
Launch a show, hand us a stalled one, or keep your own host supported.
Podcast launch
For businesses starting from nothing. We define the show, plan the first season, set up the feed and website pages, and produce and promote the opening batch of episodes so the programme is running before you take more of it in-house.
Ongoing production and promotion
A continuing arrangement for a defined number of episodes each month: guests, recording, editing, publishing, clips, written pieces and reporting, run to a calendar your team can rely on.
Restart and rescue
For a show that stalled. We review what exists, repair and republish the back catalogue, fix the feed and listings, and restart production with a plan the business can actually sustain.
Production support for an in-house host
Your people host and record; we handle planning, guest coordination, editing, publishing, clips and reporting, so the internal effort stays inside a few hours a month.
Repurposing only
You already record. We take the raw files and produce the transcripts, show notes, written pieces, clips and sales extracts, then run the promotion for each episode.
Why Gully Sales
What you are actually choosing when you choose us.
We plan the show around sales, not around the microphone.
Topics come from the questions your sales team answers every week, so episodes are useful to buyers and useful to the people closing the business.
The guest list is treated as a business development asset.
Inviting customers, dealers and partners onto the show gives your team a warm, non-commercial reason to reopen conversations that had gone quiet.
One recording is made to work in several places.
Every episode leaves behind a transcript, a written page, clips and sales extracts, so the hour you spend recording keeps returning value for weeks.
We publish to a calendar, not to enthusiasm.
Batched recording, fixed editing standards and a published schedule are what keep a show alive past the third episode, which is where most SMB podcasts stop.
Guest conversations get a route into your pipeline.
Gully Sales works across marketing, sales, channels and revenue operations, so what the show generates has a route into your pipeline and your reporting.
Where it applies
The same service, in different businesses.
Industrial manufacturing
- The situation:
- Long buying cycles where engineers and purchase heads research suppliers for months, and the technical difference between two products is hard to show in an advertisement.
- How it applies:
- A monthly episode where your senior engineer explains a specification, a failure mode or a selection decision, sometimes with a customer's plant head as guest.
- Likely benefit:
- Technical buyers arrive already understanding why your product is built the way it is, so the sales conversation starts further along.
Healthcare and clinics
- The situation:
- Patients and referring doctors want to understand a procedure or a condition, but the website carries only service pages and an appointment form.
- How it applies:
- A conversational series where your doctors answer the questions patients actually ask, with transcripts published as pages on the clinic website.
- Likely benefit:
- Prospective patients and referrers hear the clinician before the consultation, which makes the first appointment easier for both sides.
Professional services
- The situation:
- The firm sells judgement, competes against larger names, and has no way to demonstrate how its partners think before a prospect commits to a meeting.
- How it applies:
- A fortnightly episode where partners discuss real situations, regulatory changes and trade-offs, with clients and industry guests joining where appropriate.
- Likely benefit:
- Prospects arrive having already heard how your partners reason, and referral sources have something specific to pass on.
B2B technology and software
- The situation:
- Buyers compare several vendors and rely heavily on peers, but the company has no forum where its customers describe how they actually solved the problem.
- How it applies:
- A customer-story series where users describe the problem, what they tried and what changed, edited into episodes and clips the sales team can send.
- Likely benefit:
- Sales conversations are supported by a customer's own words rather than a slide, and common objections are answered before they are raised.
Channel and dealer-led businesses
- The situation:
- Growth depends on dealers and distributors who rarely get attention from the brand, and recruiting new partners is slow and entirely personal.
- How it applies:
- A partner-focused show where existing dealers talk about their market, alongside episodes explaining your support, margins and training.
- Likely benefit:
- Prospective partners can hear from current ones before a meeting, and existing dealers feel recognised by the brand they sell.
Education and training
- The situation:
- Parents, students or employers need to understand teaching quality and outcomes, but every brochure and admission page in the category reads alike.
- How it applies:
- Episodes with faculty, alumni and employers about careers, curriculum choices and what happens after the course finishes.
- Likely benefit:
- Enquiries come from people who already understand what the institution stands for, which shortens counselling conversations.
Questions buyers ask
Before you enquire, the answers you will want.
How will each episode create reusable content and demand?
Every recording leaves behind more than an episode. We produce a transcript, show notes and chapters, one written piece for your website, three to five short clips, audiograms for messaging apps, and quotable extracts your sales team can put into proposals. The written pages give search engines something to index; the clips give social platforms and email something to carry; the extracts give sales something to send. One hour of recording keeps working for several weeks.
How long does a podcast engagement take?
Setting the show up, which covers definition, season plan, guests, feed, artwork and website pages, usually runs over the first few weeks before anything is published. After that it is a continuing rhythm rather than a project: episodes are recorded in batches, published on a fixed schedule, and reviewed each month. We do not commit to a date by which listener numbers reach a particular level, because that depends on your category, your guests and how consistently the show runs.
What does the show need from our side?
Less than owners expect, but it has to be reliable. We need a host or expert for the recording sessions, usually a few hours a month once episodes are batched. We need introductions to customers, partners and industry contacts for the guest list. We need someone to approve episodes and show notes within the review window, access to your social accounts and email list, and a named person in sales to receive clips and follow up on interest.
How is a business podcast measured?
Against a baseline we record before the first episode. We report organic traffic and keyword visibility for the show pages and transcripts, listens and completion rates, follower and repeat-listener growth, links and mentions earned, local actions where relevant, guest-led meetings, and enquiries where an episode or clip was consumed before contact. The season, not the week of release, is the unit we read results over, because discovery through directories and search accumulates slowly.
What is outside the podcast scope?
We do not run paid advertising for the show; that sits with our demand generation team. We do not write your product or pricing pages, run your social community day to day, or handle event videography. Broadcast studio production, original music composition and celebrity guest fees are outside scope. We also do not buy listeners, downloads or reviews, because bought attention tells you nothing and can damage a show's standing on the platforms.
Do we need a studio and expensive equipment?
No. Most business podcasts are recorded remotely on a good microphone in a quiet room, or on site at your office or plant when the guest is local. We specify equipment that suits your budget and set the recording arrangement so the sound stays consistent between sessions. Where you want video alongside the audio, we plan the shooting arrangement at the same time, so one session produces both.
Can episodes be recorded in Hindi or a regional language?
Yes. Many Indian SMBs sell into markets where a regional language is the natural language of business, and a show in that language faces far less competition for attention. We plan the podcast in the language your buyers use, and where it helps we publish transcripts and written pieces in English alongside, so the pages stay findable for buyers searching in either language.
How is a podcast different from a webinar or a video series?
A webinar is a live, scheduled session with registration, where capturing named leads at sign-up is the point. A video series is watched, which means it competes for someone's full attention. A podcast is listened to while driving, commuting or working, so it earns longer and more relaxed attention and builds familiarity over months. The three formats suit different moments, and we will say plainly which one your buyers are likelier to give time to.
3 more questions
We are a small company. Will anyone actually listen?
Audience size is the wrong first question for a business show. A podcast that fifty of the right people hear, meaning buyers, dealers, referrers and specifiers in your category, is worth more than thousands of unrelated listeners. Growth comes from guests sharing episodes with their own networks, from search finding your transcripts, and from your sales team sending clips into live conversations, not from chasing general popularity.
What happens to the recordings and accounts if we stop?
Everything belongs to you. The feed, the show name, the directory listings, the website pages, the raw recordings, the edited masters, the transcripts and the artwork templates are set up in your accounts and handed over with a short note on how each one is maintained. If you later take production in-house, the production handbook and episode templates are enough for your own team to continue without us.
How much does podcast production and marketing cost?
We do not publish rates, because the work varies with episode frequency, remote or on-site recording, whether video is captured alongside audio, and how much repurposing and promotion each episode gets. After one conversation about what you want the show to do, we quote in writing, with the scope, the inclusions and the exclusions stated. Nothing begins until you have agreed that scope.
Talk to us
Book a free audit before you record the next episode.
It is a conversation, not a pitch. We look at what your buyers search for, what content you already have, and whether a podcast is a format they will genuinely give time to.
- No obligation and no sales script
- A reply from someone who does the work
- Your details are never sold or shared