Podcast production and marketing · Marketing
Let the owner's knowledge reach people who would never read a brochure.
An owner or specialist often knows more, and can say it more persuasively out loud, than they will ever get around to writing down. A podcast captures that knowledge in the format it already comes in, conversation, without demanding time for writing.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
Podcast production and marketing turns a business's real expertise into an audio series, for buyers who listen while driving or working rather than reading a website. GullySales handles the recording, editing and distribution so this runs without stalling after a few episodes.
We run recording sessions built around a simple structure of questions your buyers actually have. We also handle the editing, publishing and distribution across the platforms your audience actually uses. That makes an episode a month realistic rather than a burden.
Our own team runs this with the same discipline for clients as we would for ourselves. We record on a fixed schedule, so episodes keep appearing instead of trailing off after episode three, which is the most common way a podcast fails.
The problem
Does this sound like your business?
What owners tell us on the first call, in their words.
“Expertise stays in the owner's head because writing takes too long”
Years of trade knowledge exist only in conversations and sales calls, because turning it into a written article always loses to something more urgent.
“A podcast started with three episodes and stopped”
A first burst of enthusiasm produced a handful of episodes, and without a schedule and someone handling production, it quietly stopped.
“Recordings exist with no plan for who should hear them or where”
Episodes were recorded and uploaded somewhere, with no promotion plan, so almost nobody who would benefit ever finds them.
What we do
Everything that is included.
Each deliverable, and what it gets you. Nothing here is an extra.
Format and structure design
A simple, repeatable episode structure built around real buyer questions, so recording sessions do not need to be reinvented each time.
Recording sessions
Sessions scheduled on a fixed cadence, run by our team so the guest only needs to show up and talk.
Editing and production
Raw recordings cut into a clean, listenable episode, including intro, outro and any necessary corrections.
Show notes and transcripts
Written notes and transcripts published alongside each episode, which also supports search visibility.
Distribution setup
The podcast published to the platforms your buyers actually use, not just uploaded to one place and left there.
Clip repurposing
Short clips cut from each episode for use on social channels, extending the life of a single recording session.
How the result is measured
- Episodes recorded and published on schedule
- Listens and completion rate per episode
- Clips produced and reused
- Enquiries traced to podcast content
Recorded as a baseline before work starts, so every later report has an honest comparison.
Who it is for
This is written for you if these sound familiar.
- Owners and specialists who communicate better in conversation than in writing
- Professional service firms and technical businesses where credibility is built through demonstrated expertise
- Businesses whose buyers spend time commuting or working with their hands, and are unlikely to read long articles
- Companies wanting a lower-effort way to produce a steady stream of authority content
- Businesses that started a podcast before and let it stop after a handful of episodes
Not for
It is not the right fit if.
- Nobody in the business is comfortable being recorded in conversation, even informally
- Your buyers genuinely do not listen to podcasts or long-form audio, which is worth checking before starting
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Your brief
You tell us what you need in a few short steps: your business, what you want, where enquiries come from and how they are handled.
After the brief
A conversation and a written scope
We read it, then talk with whoever handles your enquiries. If you want our help, the scope, the fee and the reporting come in writing, and nothing starts before you have read them.
Before work starts
Baseline recorded
The numbers this work is meant to move, such as enquiries, quotations, orders, visits or renewals, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
The fix we agreed to start with is put in place and measured against the baseline, whether that is a reply, a follow-up, a page, a listing or the handover between marketing and sales.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs
- 1
Design the format
We agree a simple, repeatable structure so each episode does not require reinventing the format from scratch.
- 2
Schedule recording
Sessions are booked on a fixed cadence, with a running list of topics and questions prepared in advance.
- 3
Record and produce
We run the recording, then edit it into a finished episode with notes and a transcript.
- 4
Distribute
Episodes are published across the platforms your audience uses and promoted through your other channels.
- 5
Repurpose and review
Clips are cut for social use, and the schedule is reviewed periodically against what episodes are actually being listened to.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with your brief and a conversation.
Option 1
The conversation on its own
A call after you send your brief. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix that matters most, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How much of my time does this actually take?
How often should episodes go out?
Do we need special equipment?
Where does the podcast get published?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
By industry
Podcast production and marketing, written for your industry.
Related services
Often bought with this, or instead of it.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.