Someone whose job it is to keep your website current, working and yours.
Gully Sales takes over the live website an Indian SMB already has. A named person keeps the platform current, makes the changes your team asks for, checks that enquiries still reach you, and writes down what was done each month.
- A named person owns the site every day, not only on the day it breaks.
- The changes your team asks for are done in an agreed time, and logged.
- The backup is restored in front of you, so you know recovery works.
Gully Sales Private Limited supports businesses across India, and every support plan begins with a free audit of the site as it runs today.
In one paragraph
What is Website maintenance and support for Indian SMBs?
Website maintenance and support gives a live business website an operator. Gully Sales takes over the site you already have, records how it is built and who holds what, keeps the platform and plugins current on a staging copy first, works through the changes your team asks for, checks the enquiry routes still work, proves the backup restores, and reports each month.
The problem
The website has not changed since launch, and the business has.
A website is finished, paid for and then quietly orphaned. The agency's project closed, the freelancer stopped replying, and the login sits with someone who has since left. Meanwhile the business keeps moving: a new phone number, a price revision, three people who joined, a product discontinued last year and still on the services page. Each change is small enough to postpone, so none of them happen, and the site slowly stops describing the company a visitor is about to call.
You will recognise it as
- The last time anyone logged into the website's admin panel was to fix something, not to check on it.
- You are not sure where the backups are, how old the latest one is, or whether anyone has ever restored one.
- Updates are pending on the platform, theme or plugins because applying them once broke something.
- Small changes, such as a new phone number or a price, wait weeks because the developer is hard to reach.
- The site has been down at least once that you know of, and you learned about it from a customer or a colleague.
- Renewals for the domain, hosting or SSL certificate live in someone's personal inbox.
What it costs the business
- Enquiries stop silently: a broken form or a slow page loses visitors without producing any error you can see.
- A hacked or defaced site, even for a day, is remembered by the customers and partners who saw it.
- Money spent on ads, SEO and referrals keeps sending people to a site that may not be working when they arrive.
- The team stops trusting the website and works around it, sending PDFs and screenshots instead of links.
- When something finally fails badly, the recovery is a rushed, expensive rebuild instead of a restore.
Why it persists. Maintenance has no visible output on a good month, so it is the first cost to be questioned and the easiest to postpone. The developer who built the site was paid to build it, not to watch it, and most hosting plans include a server but not a person. Owners assume that a site which is loading is a site which is fine, when the checks that matter, such as whether backups restore or whether the form still sends, are ones nobody performs until they are needed.
If it stays unresolved. The site drifts further from a state anyone can safely update. Outdated software collects known vulnerabilities, each pending update becomes riskier to apply, and the eventual failure lands on the busiest week of the year. At that point the choice is a costly emergency or a rebuild that could have been avoided.
What changes
The site keeps up with the business, and every change is written down.
In the first weeks
- A written technical baseline: platform, versions, hosting, access, backups, certificates, renewals and known faults.
- Uptime monitoring switched on, with alerts reaching a person who acts on them.
- A backup that has been restored to a test location, so you know recovery works before you need it.
In how the work runs
- Updates and security patches applied on a schedule, tested on a staging copy first where the platform allows it.
- A support desk with a named contact, a way to log requests and a turnaround you can plan around.
- Renewals for domain, hosting and certificates tracked in one register instead of scattered inboxes.
In sales and marketing
- Enquiry forms, call buttons and checkout paths checked regularly, so the routes that produce revenue keep working.
- Marketing spend that lands on a site that is up and fast, instead of leaking on the days it is not.
In what management can see
- Fewer crawl errors, broken links and slow pages of the kind that quietly erode search visibility.
Over the longer term
- A site that can be extended and redesigned when you choose to, because it has been kept in a known, current state.
We control the monitoring, backups, updates, security work, fixes and reporting. Enquiry volume and conversion depend also on the traffic, offer and follow-up your business puts behind the site; we report on them so you can see what the site is contributing.
Who it is for
Your website needs an owner and a change queue that actually moves.
The businesses it suits
- Owners and marketing heads of Indian SMBs whose website produces enquiries, bookings or orders and cannot afford silent downtime.
- Businesses running WordPress, Shopify, Laravel or similar platforms with no in-house developer or web administrator.
- Companies whose site was built by an agency or freelancer who has since moved on, leaving nobody who knows how it works.
- Clinics, hotels, manufacturers, distributors and service firms that run ads or SEO and need the destination to be reliable.
- E-commerce businesses where an hour of downtime or a broken checkout is lost revenue, not an inconvenience.
- Businesses that had a website built or redesigned by Gully Sales and want the same team to keep it running.
What usually prompts the call
- The site went down, was hacked or lost its forms, and you found out from a customer.
- A developer or agency relationship has ended and the admin credentials are with someone who has left.
- A large campaign, season or launch is coming and the site must not fail during it.
- Pending updates have piled up because the last one broke something and nobody wants to touch it.
- An audit, insurer, customer or partner has asked about backups, security or data handling on the site.
What Gully Sales does
The work, component by component.
Taking over a site nobody has been minding
We work out how the site is actually built and run: platform and version, theme and plugins, where it is hosted, which DNS records point where, which integrations are live, who holds each login, what renews on what date and what is already broken.
- Why it matters:
- Almost every site we inherit comes with no record at all. Everything after this depends on knowing what is there, and the business has usually never been told.
- You receive:
- A written record of the site and an access register held in your business's name, with recovery contacts.
- Business value:
- You own a complete picture of your own website, and any future vendor can start from it instead of guessing.
A named person and an agreed way to reach them
One place to raise a request or report a fault, a person who answers it by name, and response times for urgent and routine work that are agreed before the plan starts rather than discovered during an incident.
- Why it matters:
- Maintenance fails as a subscription and works as a relationship. Teams stop asking when they do not know who to ask or how long it will take.
- You receive:
- A support channel, a named contact and written response targets for urgent and routine work.
- Business value:
- Your team stops chasing a developer and starts asking someone whose job it is.
The monthly change queue
The everyday work a live site needs: new phone numbers, prices, staff, products, pages, banners, offers, photographs and downloads, logged as requests, done in turn and closed with a note of what changed.
- Why it matters:
- These changes are individually trivial and collectively decisive. A site that is a year out of date loses buyers before a single technical fault does.
- You receive:
- An agreed monthly allowance of request work and a change log listing every request completed.
- Business value:
- The website says what the business says, and a small update stops being a project.
Platform updates applied on a staging copy first
Platform, theme and plugin updates reviewed on a calendar and applied to a staging copy, where the forms, menus and key pages are checked before anything reaches the live site. Security patches are treated as urgent and go first.
- Why it matters:
- Updates get deferred because one of them broke something once. A staging copy removes the risk that created the habit, and the calendar clears the backlog it left behind.
- You receive:
- A monthly update log recording what was applied, what was tested on staging and what was held back.
- Business value:
- The site stays current without an update ever being the reason it went down.
Checks on the routes that produce enquiries
Each month we submit the enquiry form ourselves and confirm the email arrives, tap the call and WhatsApp buttons on a phone, walk a booking or checkout to its confirmation, and follow the links a campaign is currently pointing at.
- Why it matters:
- A site that loads is not a site that works. Broken enquiry routes are silent: nobody complains, the traffic reports look normal, and the enquiries simply stop.
- You receive:
- A monthly conversion-route check recording each route tested, the result and anything fixed.
- Business value:
- The paths your revenue arrives through are tested by us, not discovered broken by a customer.
Backups you have watched being restored
Backups of files and database are scheduled and kept away from the site itself, with an agreed retention period, and one is restored to a test location at the start of the engagement and again on a schedule, with the time it took written down.
- Why it matters:
- Most businesses have never seen their own site restored, so they do not yet know whether the backup they are paying for works.
- You receive:
- A backup schedule, a restore log with timings, and a written recovery procedure naming who does what.
- Business value:
- A bad day becomes a known number of hours instead of an open question.
The monthly account of what was done
One report each month covering the requests completed, the updates applied and held, the enquiry routes checked, the restore test if one fell due, the speed reading on agreed pages and anything we think you should decide on next.
- Why it matters:
- Maintenance has no visible output in a good month, which is why it is the first cost questioned. The report is the output.
- You receive:
- A monthly written report, with an anonymised sample format shared at the audit stage.
- Business value:
- You can see what you are paying for without reading a server log.
What you will have at the end.
- Written record of the site: platform, versions, hosting, DNS, integrations, certificates and renewal dates.
- Access and credential register held in the business's name, with recovery contacts.
- Support channel with a named contact, request logging and response targets for urgent and routine work.
- An agreed monthly allowance of change-request work, with a change log of every request completed.
- Staging copy of the site, used to test platform, theme and plugin updates before they go live.
- Monthly update log recording what was applied, what was tested and what was deliberately held back.
- Monthly conversion-route check: forms submit, emails arrive, calls and WhatsApp connect, checkout completes.
- Scheduled off-site backups with an agreed retention period and a restore log with timings.
- Written recovery procedure: who acts, in what order, and how long a restore is expected to take.
- Quarterly admin user and access review, with unused accounts and extensions removed.
- Monthly speed reading on agreed pages and the routine upkeep done to hold it.
- Monthly report, with an anonymised sample format shared at the audit stage.
How it runs
The engagement, step by step.
- 1
Audit the site as it runs.
We review the live site, hosting and admin panel with whoever holds access, check backup state, pending updates, certificates, renewals, speed and whether every enquiry route works, and list the risks in order.
- You provide:
- Admin and hosting access, or an introduction to whoever holds it; a list of what the site must do.
- We produce:
- A risk-ordered audit note and a recommendation on the plan that fits.
- Done when:
- You know the current state of the site and what needs fixing first.
- 2
Set the technical baseline.
We document platform, versions, hosting, DNS, integrations, access and renewals, move credentials into a register in your name, and fix the urgent items from the audit so the site starts the engagement in a known state.
- You provide:
- Approval for urgent fixes and any credentials still with former vendors.
- We produce:
- The baseline document, access register and a record of urgent fixes.
- Done when:
- Every part of the site has an owner, a version and a renewal date on record.
- 3
Switch on monitoring and backups.
We configure uptime checks on the agreed pages and conversion routes, set up off-host backups with the agreed retention, and restore one backup to a test location to prove the procedure works.
- You provide:
- Agreement on which pages and routes are critical and who receives alerts.
- We produce:
- Monitoring, a backup schedule, a restore test log and a recovery procedure.
- Done when:
- An outage would be noticed within minutes and a restore has been proven.
- 4
Secure and update.
We apply pending patches in a safe order, testing on staging where possible, remove unused plugins and accounts, enable two-factor for admins and set the ongoing patch schedule.
- You provide:
- A short window for updates and a check on the pages you care about afterwards.
- We produce:
- A patch log, an access review and the ongoing update calendar.
- Done when:
- Nothing on the site is running a version with a known, fixable vulnerability.
- 5
Open the support desk.
We agree how your team raises requests, who is the named contact, what counts as urgent and the response targets for each, then handle the first batch of changes the business has been waiting for.
- You provide:
- One person on your side who can approve changes and a list of pending requests.
- We produce:
- The support channel, response targets and the first month's change log.
- Done when:
- The team knows where to go and requests are being completed within the agreed time.
- 6
Run the monthly cycle.
Each month we apply updates, run and verify backups, check speed and conversion routes, complete requests, review anything the monitoring caught and prepare the report.
- You provide:
- A short review of the report and any new priorities.
- We produce:
- The monthly report, logs and any recommendations for work beyond maintenance.
- Done when:
- You have a written record of the month and a site in the same or better state than the month before.
- 7
Review each quarter.
We review uptime, incidents, request volumes, speed trend and conversion route results across the quarter, retest a restore, re-check admin access, and recommend whether the plan, the hosting or the site itself needs to change.
- You provide:
- Time for a review call and decisions on recommendations.
- We produce:
- A quarterly review note with a fresh restore test and access review.
- Done when:
- The plan matches the site's current needs and you have decided on anything larger.
Ways to work with us
Choose a plan sized to how much your business leans on the website.
Essential care
For brochure and services sites: monitoring, backups with restore tests, patches, updates and a small monthly allowance of change requests, with a monthly report.
Business care
For sites that carry enquiries and campaigns: everything in Essential care plus conversion route checks, speed upkeep, faster response targets and a larger request allowance.
Commerce care
For online stores and booking sites: everything in Business care plus checkout and payment checks, extended monitoring, priority response for revenue-affecting faults and quarterly reviews.
Takeover and stabilise
A one-time engagement for sites inherited from a former vendor: audit, baseline, urgent fixes, backups and access recovery, after which you choose whether to continue on a monthly plan.
Why Gully Sales
What you are actually choosing when you choose us.
We maintain the site as a sales asset, not a server.
Gully Sales works on marketing, sales and revenue operations for SMBs, so our checks start from what the site must do commercially: forms that submit, calls that connect, checkouts that complete. Uptime is the floor, not the goal.
Small requests stop being projects.
A new price, a discontinued product, a staff change or a corrected phone number goes into a queue with an agreed turnaround, not into an email chain with a developer who is busy. When asking is easy, the site stays true to the business.
Everything is written down and belongs to you.
The baseline, the access register, the logs and the reports are held in your business's name. If you ever change vendors, the next one starts from a record, not from scratch.
A named person, an agreed time.
Requests go to a person you know, with response targets you agreed. Your team stops chasing and starts asking, which is when the site begins to stay current.
We say when maintenance is not the answer.
If the audit shows the site needs a redesign, a hosting move or a conversion project rather than upkeep, we say so and point you to the right work, whether or not it is with us.
Where it applies
The same service, in different businesses.
Healthcare clinics and hospitals
- The situation:
- Appointment requests come through the website, and a broken form or an expired certificate turns patients away without anyone at the front desk knowing.
- How it applies:
- Monitoring on the appointment route, backups with restore tests, prompt patching and a monthly check that requests reach the desk.
- Likely benefit:
- Patient enquiries keep arriving, and the clinic can show how the site and its data are looked after.
Manufacturers and industrial suppliers
- The situation:
- The site was built years ago by a vendor who has moved on; product pages need frequent updates and nobody has the credentials.
- How it applies:
- Takeover and stabilise, then a monthly plan with a request allowance for product, catalogue and dealer page changes.
- Likely benefit:
- The site stays current with the catalogue, and the business owns its access and records.
E-commerce and D2C brands
- The situation:
- A plugin update before a festive sale breaks checkout, and the loss is discovered from a drop in orders rather than an alert.
- How it applies:
- Commerce care with staging tests before updates, checkout monitoring, a change freeze around campaigns and priority response.
- Likely benefit:
- Updates stop being a gamble, and revenue-affecting faults are caught in minutes.
Hotels, hospitality and travel
- The situation:
- Bookings depend on the site and a third-party booking engine, and a slow or offline site during peak season sends guests to aggregators.
- How it applies:
- Monitoring on booking pages, speed upkeep, certificate and renewal tracking and a support desk for seasonal offers and rate changes.
- Likely benefit:
- Direct booking pages stay fast and available when demand is highest.
Professional and B2B services
- The situation:
- The firm runs ads and SEO to a site that nobody checks; enquiries drop and the cause, a form that stopped sending email, is found weeks later.
- How it applies:
- Business care with monthly conversion route checks, form delivery tests and speed readings on landing pages.
- Likely benefit:
- Marketing spend lands on a working site, and a silent fault is found the same day.
Education and training institutes
- The situation:
- Admission season brings a surge of visitors and last-minute content changes, and the site has fallen over under load before.
- How it applies:
- Pre-season review, speed upkeep, extended monitoring and a higher request allowance during the admission window.
- Likely benefit:
- The site holds up when applications are open and changes go live the same day.
Questions buyers ask
Before you enquire, the answers you will want.
Who looks after our site, and how quickly are faults and requests handled?
Each plan sets response targets for urgent faults and routine requests, which we agree with you before starting and record in the support terms. Access is documented in a register held in your business's name, and we never hold the only copy of any credential. Recovery provisions include off-host backups with an agreed retention period, a restore test at the start and on a schedule, and a written procedure that says who does what if the site must be rebuilt from backup.
How long does the engagement take?
Maintenance is ongoing, so there is no fixed end. The setup phase, from audit to a fully monitored, backed up and patched site, depends on the state of the site and how quickly access can be gathered from former vendors; we give you an estimate after the audit. After setup the work runs in a monthly cycle with a quarterly review. Plans are agreed for a term you are comfortable with and can be changed as the site's needs change.
What inputs do we need to provide?
Admin access to the site and hosting, or an introduction to whoever holds it; the domain and certificate details; access to analytics if you have it; and one person on your side who can approve changes and answer questions. Beyond that we need a short list of what the site must do, such as which forms and pages matter most, and your priorities for pending changes. Most of the effort at the start is ours.
How is success measured?
Against the baseline we record in the audit. Each month we report uptime and incidents, backup and restore status, patches applied, requests completed against targets and speed on agreed pages. Alongside those we report the commercial figures the site contributes to, such as form completion, qualified conversion rate, lead quality as sales sees it, engagement and checkout completion, so a quiet month is visible as a good month and not as nothing happening.
What is excluded from scope?
New design work, new pages beyond the monthly request allowance, content writing, SEO campaigns, paid advertising, redesigns and platform migrations are separate engagements, and we will quote them separately if you want them. Hosting fees, domain and certificate renewals and paid plugin licences are paid by you, though we track and remind you of every renewal. Deep speed projects and full conversion optimisation programmes are also separate services within the same pillar.
We already have hosting. Is this the same thing?
No. Hosting is the server your site runs on; maintenance is the person looking after the site on that server. A hosting plan rarely includes monitoring that checks your forms, backups that are tested by restoring them, patching of the platform and plugins, or someone to make changes. We work with the hosting you have, and if the audit shows the hosting itself is the problem we will say so and point you to our hosting and security service.
Our site is on WordPress with many plugins. Can you maintain it?
Yes, and this is the most common situation we take over. The first job is to record what is installed, remove what is unused, and bring the rest up to date in a safe order, testing on a staging copy first. WordPress sites with many plugins are usually the ones most in need of a patch schedule and a restore test, because each plugin is a possible route in and a possible cause of the next breakage.
What happens if the site goes down at night or on a holiday?
Monitoring runs round the clock and alerts a person. The response target for a full outage or a revenue-affecting fault is set by your plan and agreed in writing before we start, including how out-of-hours incidents are handled. For most faults the first step is to restore the last good state from backup, which is why we test restores in advance; investigating the cause comes after the site is back.
4 more questions
Can you take over a site built by another agency or freelancer?
Yes. The Takeover and stabilise engagement exists for this. We start by recovering access, which sometimes means working with the former vendor or the registrar and host directly, then document the site, back it up, fix the urgent items and hand you a register of everything in your name. Only then do we recommend a monthly plan, and you are free to choose a different provider with the record we have made.
How do we raise a change request, and how quickly is it done?
Through the support channel we set up, usually email or a shared request form, with WhatsApp for urgent faults. Each request is logged, acknowledged and completed within the response target for its type, and appears in the monthly change log. Routine changes such as prices, phone numbers, staff and offers fall within the plan's monthly allowance; larger work is scoped and quoted before we begin so there are no surprises.
Will maintenance improve our search rankings or enquiries?
Maintenance protects them rather than promising to raise them. A site that is up, fast, secure and free of broken links and forms avoids the faults that quietly reduce visibility and lose enquiries, and we report on both. Growing rankings and conversions beyond that is the work of SEO, content and conversion optimisation, which are separate services we can plan with you once the site is on a sound footing.
Do you look after e-commerce sites and booking platforms?
Yes, under the Commerce care plan. Beyond the standard monitoring, backups and patching, we check that checkout and payment complete, that order and booking emails arrive, and that third-party integrations such as payment gateways and booking engines still connect after every update. We also agree change freezes around sales and peak seasons, so nothing is updated in the days when the site is earning the most.
Talk to us
Book a free audit of the site you are running today.
The free audit checks how your site is actually being looked after: backups, updates, access, monitoring and whether the enquiry routes work. If the honest finding is that it needs a few fixes rather than a monthly plan, we will say so.
- No obligation and no sales script
- A reply from someone who does the work
- Your details are never sold or shared