In this article
- Readiness: the approved facts and the response behind the page
- 1–5: present location, configuration, price context and approvals accurately
- 6–10: use plans, amenities, connectivity and credible proof
- 11–14: design enquiry, callback and site-visit actions for mobile
- Real-estate landing-page checklist
- Mistakes, and what a good project page does
- Questions owners ask
Readiness: the approved facts and the response behind the page
Every fact on the page comes from the approved project documents: configurations and carpet areas as registered, the price context the sales head signs off, the approvals and the registration number, the possession timeline as committed, the amenities as sanctioned. Renders are labelled as artist’s impressions; construction photographs are dated. The response behind the page is decided before it goes live: who calls back, within how many minutes, and what happens to enquiries at 9 pm.
Name the owner of the page, who updates the inventory, the price context and the construction photographs monthly, because a page that still shows launch prices in sustenance produces enquiries that end in an argument.
1–5: present location, configuration, price context and approvals accurately
1. The first screen says the project name, the corridor, the configurations and the price context — “2 and 3 BHK from ₹X, Sarjapur Road” — with the registration number visible, and a callback button. 2. Configurations are listed with carpet areas, floor plans for each, and the number of units or the availability by type, updated monthly. 3. Price context is stated honestly: the starting price, what is included, what decides the rest, the payment plan; no “price on request” for a page whose job is to qualify. 4. Approvals are shown: the registration number and authority, the sanctioned plan reference, the land title status, the bank approvals — as facts a buyer can verify. 5. Location is precise: the pin on a map, the distance and time to the landmarks the audience cares about — the tech park, the school, the metro, the hospital — measured, not estimated, and the neighbourhood photographed as it is.
Checks 1 and 3 are where campaigns lose qualification. The buyer who knows the price and the carpet area before enquiring is the one the sales team wants.
6–10: use plans, amenities, connectivity and credible proof
6. Floor plans and the master plan are viewable on the phone and downloadable, with north marked and dimensions readable. 7. Amenities are listed as sanctioned, with the renders labelled and, where built, photographed; a clubhouse that is a render is described as planned. 8. Connectivity is shown with the roads and the transport as they exist and as announced, with the announced ones dated and attributed. 9. Construction progress is photographed and dated, updated monthly, because progress is the strongest proof a project has and the thing every buyer asks about first. 10. The developer’s credibility: delivered projects with names, years and photographs, the team, and buyer reviews on the Google profile linked — not testimonials written for the page.
Proof on a project page is construction, delivery history and verifiable approvals. Lifestyle photography of people who do not live there is not proof, and buyers know it.
11–14: design enquiry, callback and site-visit actions for mobile
11. The primary action is a callback request: name, phone, one qualifying question — budget band or configuration — and a promise of the callback time, repeated at the top, after the plans, and at the end. 12. WhatsApp and a tappable number beside every form, opening a conversation with the project name pre-filled, because many buyers will not type a form on a phone. 13. A site-visit action: pick a day, get a confirmation on WhatsApp with the location pin and the contact, and a reminder the day before — with the visits paced to what the team can conduct. 14. The page loads in under three seconds on a mid-range phone on a mobile network, with no pop-ups, no autoplaying video at the top, the registration number visible, and call tracking and form sources recorded so enquiries by channel can be counted.
Checks 11 to 14 decide how many of the qualified visitors become enquiries. A page that is right about the project and wrong about the phone loses them at the form.
Checklist · use it here or print it
Real-estate landing-page checklist
Fourteen checks, on a phone, before the campaign goes live and again each month. Every fact on the page comes from the approved project documents.
0 of 14 done
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Mistakes, and what a good project page does
The mistakes: “price on request”; renders presented as photographs; a clubhouse that exists only in the render described as an amenity; distances estimated generously; a nine-field form; no WhatsApp; launch prices in sustenance; a page that takes eight seconds on a phone; and no registration number. A safeguard: open the page on a phone as a buyer with a budget and a family and ask whether you can tell, in a minute, whether this project is for you.
A good project page tells a buyer in a minute whether it fits, shows them the truth about the project and its progress, and lets them ask for a callback or a visit with a tap — and the enquiries it produces are the ones the sales team can convert. This is the campaign landing-page work we do for real-estate projects — the approved-facts brief, the structure, the plans and proof, the actions and the WhatsApp flow, the speed and tracking, and the monthly update routine — and the free audit starts with the page opened on a buyer’s phone.
Questions owners ask
Should the price be on the landing page?
The price context — from-price, configurations, carpet areas, the payment plan — yes. It filters the enquiries to the buyers the project fits. “Price on request” buys enquiries the sales team cannot use.
Do we need the registration number on the page?
Yes, visibly, and in every advertisement that points to it. It is required, and it is also the first thing a careful buyer checks.
Can we use renders?
Labelled as artist’s impressions, yes. Presented as photographs, no — a buyer who visits and finds a render was a photograph does not book, and tells others.
How many fields should the form have?
Name, phone and one qualifying question — the budget band or the configuration. Everything else in the callback. WhatsApp and a tappable number beside it.
How often should the page be updated?
Monthly: availability by configuration, the price context, dated construction photographs. A page showing launch prices in sustenance produces enquiries that end in an argument.
What does GullySales do?
The approved-facts brief, the page structure and copy, the plans and proof, the callback, WhatsApp and site-visit flows, speed and tracking, and the monthly update routine — tied to the pre-sales response standard. Scoped in the free audit and priced in writing.