Notes for owners · Websites and conversion
Website checklist for manufacturing companies
A manufacturing website is a technical document with a phone number on it, carrying the machine list, materials, tolerances and a form that accepts a drawing.
The GullySales team · Updated 15 Sept 2026 · 6 min read
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A manufacturing website is a technical document with a phone number on it. The buyer arriving on it is checking whether you can make the part, whether you will pass their audit, and who to call. So the pages that matter are the machine list, the product or process pages with real specifications, and the quality and certification page. Add a downloadable catalogue, the factory address, and an enquiry form that accepts a drawing. Photography and design help, and they cannot make up for missing numbers.
The pages a manufacturing site needs
- A home page that states in one line what you make, for which industries, and where the plant is.
- A page per product range, or per process if you do job work, with the specification table.
- A capability or machine list page with make, model, working envelope and quantity of each machine.
- A materials page listing the grades you work with, and the ones you do not.
- A quality page with certifications, inspection equipment, the inspection process and sample reports.
- An industries served page, with the segments named.
- A downloadable catalogue and datasheets, not behind a form.
- Clients or case studies, with what was supplied rather than only a logo.
- A company page with the registered name, year of establishment, plant addresses, and photographs of the leadership.
- A careers page, because skilled operators and engineers check it, and so do buyers assessing whether you are growing.
- A contact page with the factory address, a map, GST number, landline and mobile, and a named person per function.
What each product or process page must carry
| Element | Why the buyer needs it |
|---|---|
| Dimensional or capacity range | Decides in seconds whether you can do the job at all |
| Materials and grades | The specification is written around the material, not the process |
| Tolerances achievable | Separates a supplier who can hold the drawing from one who cannot |
| Standards met | Needed for the buyer's own audit and customer approval |
| Lead time and MOQ | Purchase cannot proceed without it, and asking costs them a day |
| Process photographs | Evidence the work happens in your plant |
| Secondary operations offered | Heat treatment, plating, painting, assembly, which decide whether they need two vendors |
| A named contact with a mobile number | The design engineer wants to ask one question, not fill a form |
| A drawing upload option | Your best enquiries arrive as a PDF or a DWG at odd hours |
The last two rows are missing from most manufacturing sites in India, and they are the two that turn a visit into an enquiry.
The documents that must be downloadable
Vendor registration is a real process with real paperwork. A buyer who can collect your documents without emailing you moves faster. Keep a single page with the ISO or IATF certificate, any product certifications, the GST registration, and the MSME or Udyam certificate. Add the company PAN details where you are comfortable, the bank details format, and a filled sample of the standard vendor registration form. Keep the current catalogue as a PDF under 5 MB with a version date in the filename.
A related discipline: name your files properly. companyname-catalogue-2026.pdf rather than final_new_v4.pdf. It appears in search results and it appears in the buyer's downloads folder three weeks later.
The enquiry form
Six fields, not twelve. Name, company, mobile, email, what they need, and a file upload. Put the WhatsApp number beside the form, because in India the drawing usually arrives there.
Then make sure it goes somewhere a person watches. The most common failure in this sector is a form emailing an info address that the accounts department checks twice a week. Route it to one named person, with a copy to a second, and acknowledge automatically with a name and a number.
A worked example
For example, imagine a fabrication and engineering unit in Bengaluru whose buyers are purchase and projects people who need to know what can be made and how soon. The details below are illustrative.
Consider the practical difference. An old site says "We are a leading engineering company committed to quality" with a photograph of the building. The rebuilt version has a laser cutting page stating the sheet thickness range by material, the bed size and the make of the machine, with a two-day turnaround on standard jobs. It also has a press brake page with tonnage and maximum bend length, and a fabrication page with welding processes and the sizes handled. The ISO certificate sits on a quality page next to photographs of the inspection area, the catalogue is in the open, and the works manager's mobile number is at the top of every page.
Illustratively, a plant like that might receive six or seven enquiries a month from search rather than one or two, and a higher share of them arrive with a drawing already attached. The figures indicate the pattern, not a guaranteed result. The win is not volume. It is that the quoting team spends its time on enquiries that were serious.
Technical basics that quietly decide rankings
The site must load in under three seconds on a phone, because purchase officers browse on mobile between meetings. Images compressed, no 8 MB banner. Every page with a title that names the process and the city, because "CNC machining job work in Bengaluru" is how the search is typed. One H1 per page. The address marked up with structured data so it matches your Google Business Profile exactly. HTTPS working. And a sitemap submitted, since many older manufacturing sites have pages Google has never seen.
What to do next
Open your website on your own phone and try to find, within thirty seconds, the thickness range you can cut, the tolerance you can hold, and a mobile number. If any of the three is missing, that is the first week of work, and it is writing rather than design. If you would like the site checked page by page against what your buyers actually ask on the phone, tell us what you need.
