Websites and conversion
Make the website you already paid for bring in enquiries.
Visitors arrive, look around and leave without calling, and the owner rarely finds out why. These articles cover what a business site must show, the enquiry form, landing pages, redesigns and what a website costs in India.
77 articles, written for owners and sales heads.
Start here
The three to read first.
Why your website is not generating enquiriesA website fails to generate enquiries for one of six diagnosable reasons, from no visitors to nobody answering, not because it needs a redesign.
How to improve website conversion rate without increasing trafficThe visitors already on your website are the cheapest enquiries you have, and fixing speed, phone numbers, price and the form usually lifts enquiries first.
How much does a business website cost in India?Website quotes in India vary by a factor of twenty for the same brief. Content, page count and ownership move the price, not the design.
Every article
All of them, newest first.
Showing 12 of 77 articles to explore
- Websites and conversion
A chatbot on your website: what to ask visitors and when to hand over to a person
The three questions a website chatbot should ask, the phone number it must collect, and the hand-over rule that stops a visitor talking to a bot that cannot help.
5 min read · 11 Oct 2026 - Websites and conversion
What every business website needs to generate enquiries
A website produces enquiries when a buyer can see what you sell, who it is for, what it costs roughly, why to trust you and how to reach you, all within a few seconds on a phone.
6 min read · 10 Oct 2026 - Websites and conversion
Service landing pages vs blog articles: when do you need each?
A service page is for someone ready to buy and a blog article is for someone still asking. Here is what each must contain, which to build first, and how they link.
5 min read · 10 Oct 2026 - Websites and conversion
Certifications buyers ask for: ISO, test reports and what to show on the website
Show each certificate with its number, scope, issuing body and validity date, and link the PDF, so a buyer's quality team can check you before they ring.
5 min read · 26 Sept 2026 - Websites and conversion
Website structure for a business with thirty services
How to group thirty services by the buyer's problem instead of your departments, so a stranger on a phone finds the right page in a few taps, with an index-card method to test it.
6 min read · 23 Sept 2026 - Websites and conversion
How to design a campaign landing page
A campaign page is read by somebody who arrived from one particular advertisement and is one tap from leaving. Its address is also the only tracking an offline medium will ever give you.
7 min read · 21 Sept 2026 - Websites and conversion
Toys by age: structuring a catalogue so parents and gift buyers find the right item
How to organise an online toy store so parents and gift buyers find the right toy: age band first, then skill, number of players and play style, with brand and price as filters rather than the menu.
5 min read · 15 Sept 2026 - Websites and conversion
Website for an NGO: the pages donors look for before they give
A first-time donor checks your website before paying. This post lists the pages and details they look for, in the order they look, and what a small NGO can leave out.
5 min read · 14 Sept 2026 - Websites and conversion
Product data sheets and datasheet pages: what solar buyers look for
What an installer or procurement engineer checks on a solar product datasheet, how to keep one current page per product, and how to stop your sales team contradicting it.
5 min read · 14 Sept 2026 - Websites and conversion
Returns of opened baby and kids' products: a fair policy for seller and parent
A fair returns policy for baby products refuses opened hygiene items such as bottles, teats and skincare, says so before purchase, keeps size exchanges easy, and always helps when a defect is real.
5 min read · 5 Sept 2026 - Websites and conversion
Footwear sizing online: how to stop buyers ordering two sizes and returning one
Buyers order two sizes when they cannot trust your chart. Find the two-size carts in your order export, fix the fit note, message before dispatch and swap the wrong pair at the door.
6 min read · 29 Aug 2026 - Websites and conversion
Website hosting for an Indian SME: what to ask before you pay
Before paying for hosting, ask who owns the domain, where backups sit, who gets the midnight alert and what renewal costs. A question sheet with what a good answer sounds like.
6 min read · 28 Aug 2026
The full list of 77 articles, titles only
- A campaign microsite: when it beats a landing page and when it is overkill
- A careers page that candidates read to the end
- A chatbot on your website: what to ask visitors and when to hand over to a person
- A personal website for a consultant: the five pages that matter
- A site photo portfolio for a fabricator: what to photograph and how to caption it
- A website brief for a small business: what to write before you call a developer
- A website for a chemical manufacturer: what buyers look for and what to leave out
- A website for US visitors: pricing display, language and trust signals
- A website in Kannada and English for buyers who read both
- A website redesign checklist for business owners
- Beginner fear in fitness: how to write a website that reassures first-timers
- Certifications buyers ask for: ISO, test reports and what to show on the website
- Click-to-call and WhatsApp buttons: where to put them and what to measure
- Datasheets, spec sheets and a product page that engineers trust
- Enquiry form design: how many fields before people leave
- Explaining financial jargon on your website so a first-time customer keeps reading
- Footwear sizing online: how to stop buyers ordering two sizes and returning one
- Getting direct bookings in Goa when the booking app takes a cut
- Gold price movement and your online jewellery listing: a rule for quoted prices
- GST invoices and local payment methods: the checkout details that decide a software sale in India
- Haircare for different hair types: building a catalogue buyers can filter
- Hindi calls and an English-only website: closing the gap
- How many coats and how many litres: a paint calculator that qualifies the lead
- How much does a business website cost in India?
- How to create helpful website content that generates enquiries
- How to cut e-commerce returns by fixing what the product page implies
- How to design a campaign landing page
- How to improve website conversion rate without increasing traffic
- How to sell lights online: help the buyer pick the right fitting and bulb
- How to speed up a slow business website without a rebuild
- Laptop and PC parts specification pages: what technical buyers check first
- Last-date delivery on gift orders: the cut-off page that saves festival sales
- Making an established Gujarati trading name easy to check online
- Material grade questions your rubber enquiry form should ask
- Printer cartridges online: compatible, genuine and how to explain the difference honestly
- Product catalogue for an auto parts maker: part numbers, vehicle fit and photos the counter can use
- Product data sheets and datasheet pages: what solar buyers look for
- Retreats and long stays near Auroville: what guests ask before booking
- Returns of opened baby and kids' products: a fair policy for seller and parent
- Returns policy for a fashion seller: what to write so it protects you and still reassures
- Selling car accessories online: why the vehicle fitment filter is the whole sale
- Selling makeup online without swatches: shade guides that work
- Selling paint online: shade matching and the colour-card problem
- Service landing pages vs blog articles: when do you need each?
- Should a clinic publish its consultation fee?
- Size and fit guides for sports shoes and yoga wear: how to write one that cuts returns
- Size charts that cut clothing returns: what to measure and how to show it
- Smartwatch and fitness band sellers: answering 'will it work with my phone?' before it becomes a return
- Starting an online store in India: what to settle before choosing a platform
- Ten website mistakes that cause SMEs to lose customers
- The agent brings the orders: do you still need a website?
- Tips for dental practice website design
- Toys by age: structuring a catalogue so parents and gift buyers find the right item
- Website analytics for a small business that answers one question: where did the enquiry come from
- Website checklist for manufacturing companies
- Website content checklist for professional firms
- Website design for architects: key features every architecture website must have
- Website features every hospital should have
- Website for an NGO: the pages donors look for before they give
- Website hosting for an Indian SME: what to ask before you pay
- Website or landing page: which one does your campaign need?
- Website redesign or fix what you have: how to decide
- Website structure for a business with thirty services
- What a course page on your website needs to answer
- What a dairy brand's website must do for distributors and bulk buyers
- What a foundry or machine shop in Hubballi-Dharwad should put on its site
- What a manufacturer's website needs to answer before a buyer calls
- What a patient reads on a doctor's profile before booking
- What every business website needs to generate enquiries
- What information should an SME collect through its enquiry form?
- What should a high-converting service landing page include?
- Who owns your website? A plain checklist for domain, hosting and code
- Why a forging company website should list parts, materials and machine sizes
- Why a professional firm's website should answer the buyer's three questions
- Why your ads bring clicks and no orders: a checklist for online sellers
- Why your website is not generating enquiries
- Writing a technology website that explains what you do in one scroll
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