Websites and conversion.
Websites, landing pages, forms, speed and cost — what turns a visit into an enquiry, and what quietly stops it.
Each piece answers its question in the opening paragraph, before anything about us, and ends with the questions owners actually ask. Where the honest answer is that you can do it yourself, the piece says so.
8 pieces
What we have written on websites and conversion.
Improve Conversion Without More Traffic
The cheapest enquiries are visitors you already have. Define a conversion, baseline it, fix message, proof, forms and the ask, then test one change at a time.
Ten Website Mistakes That Lose Customers
The ten faults we find most often on SME websites — unclear first screens, no proof, a hidden number, slow mobile pages — and a fix-now, fix-next plan.
Website Redesign Checklist for Owners
Before a redesign: the goals and the numbers they will move, the pages, URLs and rankings you cannot lose, and control of scope, migration and launch.
Website vs Landing Page: Which Do You Need?
A website serves every visitor and question; a landing page serves one campaign, one audience and one action. Which yours needs, and where it belongs.
What a Business Website Costs in India
Quotes for the same website differ tenfold because they price different things. The cost drivers, what each kind of build buys, and how to read a quotation.
What a Service Landing Page Must Include
A service landing page converts in the buyer’s order: what you do for whom, the problem, the solution, the offer, proof, process, questions, one next step.
What Your Enquiry Form Should Ask For
Ask for what the first call needs: name, phone, one line about the need, one qualifying question if the service demands it. Then route it properly.
Why Your Website Gets No Enquiries
Visits but no enquiries usually means wrong visitors, a page that does not say what you do for whom, or friction before the form. The diagnostic, in order.
A specific question is the best possible way to start a conversation. If the answer is short, you will get it in a reply and we will write the piece.
Write to hello@gullysales.com, or book the free audit and bring the question with you.
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