Notes for owners · Websites and conversion
How much does a business website cost in India?
Website quotes in India vary by a factor of twenty for the same brief. Content, page count and ownership move the price, not the design.
The GullySales team · Updated 15 Sept 2026 · 7 min read
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A business website in India can be quoted anywhere from about ₹15,000 to well over ₹10 lakh for what sounds like the same brief. Four things drive the number. How many pages have to be written rather than filled with placeholder text. How many integrations the site needs. Who owns the code and the hosting afterwards. And whether anybody is being paid to think about what the site should say. Design is rarely the expensive part. Words and structure are.
What actually makes a website cost more
Five things move the price, and only one of them is visible on screen.
Content. A ten-page site where somebody interviews you, writes each page and gets it approved is one kind of job. A ten-page site where you are asked to email the text, and you never do, is another. Half the websites in India sit unfinished for this reason.
Page count with real intent. One page per service, per treatment, per product family, per city you serve. A machine shop that does laser cutting, bending, welding and powder coating needs four pages, not one services page with four bullets. Each page is a piece of writing with a purpose.
Integrations. An enquiry form that emails you is cheap. A form that also creates a lead in your CRM, sends a WhatsApp acknowledgement, assigns an owner and records the source costs more. It is worth more than the rest of the site put together.
Ownership. A site built on an agency's own locked platform is cheaper upfront and expensive when you leave. Ask who holds the domain, the hosting login, the source code and the analytics account before you pay anything.
Speed and mobile behaviour. Most of your buyers are on a phone on a patchy connection. Getting a site to load quickly on that connection is engineering work, and it is the first thing cut from a low quotation.
Illustrative market bands, not our prices
The bands below are what Indian businesses commonly encounter when they collect quotes. They are illustrative and they are not GullySales prices. We do not publish a price, because what a site should cost depends on what it has to do, and that comes out of reading your brief and speaking to you.
| What you get | Typical market band | Honest use for it |
|---|---|---|
| Template site, five pages, you supply the text | Around ₹15,000 to ₹50,000 | A new business that needs to exist online this month |
| Eight to fifteen pages, written content, basic tracking | Around ₹75,000 to ₹2.5 lakh | Most SMEs that want enquiries from search |
| Twenty-plus pages, CRM integration, city or product pages | Around ₹2.5 lakh to ₹7 lakh | Multi-location, multi-product, dealer network |
| E-commerce or booking, payments, stock, logins | Varies widely | Retail, hospitality, clinics with online booking |
| Annual maintenance and changes | Around 15 to 20 per cent of build, per year | Every site, without exception |
Ask for the quotation to be split three ways: the build, the content, and the recurring cost. A single figure hides which of the three is being skipped.
Where SMEs waste money on websites
On design revisions. Four rounds of arguing about the shade of the header changes nothing about enquiries and eats the budget that should have gone to writing the service pages.
On stock photography. A photograph of your own plant floor, your own team, your own reception beats a stock image of a handshake in every industry we work in. A local photographer for a day costs less than a photo library subscription.
On a home page video nobody watches, while the enquiry form asks for nothing but name and phone number. The sales team then cannot tell a genuine buyer from a student doing a project.
On rebuilding every three years because nobody was paid to maintain the last one.
A Peenya fabrication shop, and where the money should have gone
Take a fabrication unit in Peenya, Bengaluru that paid, for example, ₹1.8 lakh for a website. Illustrative figures: ₹1.3 lakh went on design and an animated home page, and ₹20,000 on content, which meant one services page listing eight capabilities in bullets.
The site looked better than anything its competitors had, and it produced almost no enquiries. A purchase engineer searching for laser cutting of 6 mm stainless steel in Bengaluru found nothing on it to read. The same budget, spent the other way round, would have been worth more than the animation. Four written capability pages could have stated the thickness ranges, the machine list, the tolerances and the lead time, with a named engineer to call. Buyers of technical products read specifications and ignore motion graphics.
Questions to ask before you sign any website quotation
- How many pages, and what is the title of each one? Ask for the list.
- Who writes the content, and how many interviews with us does that involve?
- Who holds the domain, hosting, source code and analytics account when the project ends?
- What loads on a phone in under three seconds, and how will you show me that?
- Where does an enquiry go the moment it is submitted, and what fields are captured?
- What is the annual cost after handover, and what does it include?
- What happens if we want a new page in month four, and what does that cost?
What to do next
Before asking anyone for a quotation, write the page list yourself. One line per thing you sell. One line per place you serve, one line per question buyers ask you on the phone. That list is the specification, and with it in hand the quotes you receive become comparable. If you would rather start from what your current site is doing to your enquiries, tell us what you need.
