Notes for owners · Websites and conversion
A personal website for a consultant: the five pages that matter
A consultant's site needs home, work, method, proof and contact pages, and nothing else to start. This post says what each page holds, what to leave off, and when one page is enough.
The GullySales team · Updated 17 Oct 2026 · 5 min read
On this page
A plant head says a friend named you and asks for your website. You send a LinkedIn link, or a PDF, and wait. A consultant's site only has to survive that moment. Five pages do it: home, work, method, proof and contact, each answering one question the buyer has while holding a phone. If you have less to say than five pages need, build one long page with five sections. Never build more than you can keep true.
What the buyer does with the link
Nobody browses a consultant's site for pleasure. The buyer has heard your name and wants to settle three things quickly. Do you work on my kind of problem? Have you done it before? How do I reach you without a form? Every page you add is another place for them to find something out of date.
That is how the ten-page site, with Services, Insights, Team, Clients and Careers, goes wrong for a one-person practice. Six pages get finished, the other four stay half-written, and the half-written ones are what the buyer finds.
The five pages, with a sentence to fill in for each
| Page | The question it answers | Fill in this sentence |
|---|---|---|
| Home | Is this person for my problem? | "I help [who, with a size or place] fix [one problem in their words]." |
| Work | What have you actually done? | "At [kind of client], [what was wrong]. I [what I did]. Afterwards [what changed]." Three to five of these. |
| Method | How do you think? | Your steps in plain words, what you need from the client's side, and where you stop. |
| Proof | Why believe you? | Named quotes you have permission for, and talks or articles you wrote yourself. |
| Contact | How do I reach you? | A phone number as a tappable link, a WhatsApp number, and "In your first message, tell me the company, the problem and the deadline." |
The last cell on the contact row does more work than owners expect. It turns a vague "hello" into a message you can answer in one reply.
A teardown: a foundry-quality consultant in Kolhapur
This is an invented case, not a client. Picture a consultant who helps iron foundries cut casting rejections. The first site had a home page that said "Solutions for manufacturing excellence", a Services page with eight bullets, three blog posts from one busy month and a contact form.
Foundry owners who reached it asked questions the consultant had to answer by phone: do you only audit, or do you stand on the shop floor? Do you also do pattern design? The consultant did stand on the shop floor, and had designed a pattern once, years ago. The eight bullets invited every question and proved none.
The rebuild went in this order.
- Home. One sentence: "I help iron foundries around Kolhapur find why castings are rejected and stop it recurring." A photograph at a moulding line, taken by a friend on a phone.
- Work. Three write-ups of the same shape: the defect, what was found in sand practice or pouring, what the owner changed. Each was shown to the owner before it went up, and one asked for the plant name to come off. The name came off, and that write-up lost much of its force.
- Method. Four steps and one paragraph on what the consultant needs: a week of rejection records and one person from the shop floor who will talk.
- Proof. Two quotes with names and designations, both approved. Nothing else, because there was nothing else that could be stood behind.
- Contact. Phone, WhatsApp, and the line about the first message.
The blog went. Two of its posts were folded into the method page, where a buyer would see them. The home page now names one trade. That costs some enquiries from sectors the consultant does not want, and the trade is accepted.
One page or five?
Use a rule rather than a feeling.
Build one long page if you can describe fewer than three engagements in detail, or if you cannot yet name or describe any client. A thin five-page site is worse than a solid single page, because an empty Work page announces what you lack.
Build five pages when you have three write-ups you can show, a method you can explain without slides, and time to reread the site every few months and strike out what has gone stale.
Skip the site for now if all your work comes from one company's referrals and nobody they refer ever looks you up. Put the effort into your LinkedIn profile first. Our post on whether you need a personal brand if work already comes by referral goes further into that case.
What to leave off
- A price list. Say instead what an engagement looks like, such as a short diagnostic followed by a scoped project, and that fees are quoted after a conversation.
- A blog with a posting calendar you cannot keep. Two substantial pieces linked from the method page beat a feed that stops.
- Client logos you have no written permission to show.
- Stock photographs of handshakes. A plain photo of you on site is better than any of them.
Check it on a phone before anyone else does
Open the site on a mid-range phone on mobile data. Can you read the home sentence without zooming? Does the phone number dial when tapped? Does the page load before you lose patience? A link sent in a WhatsApp message is opened on a phone, so the phone is the test.
You can build this yourself on a simple site builder if you write plainly. Pay for help when photographs are poor, when loading is slow, or when the writing stalls because you are too close to the work.
Write the Work page before anything else
Start with one engagement written as three short paragraphs: the situation, what you did, what changed. Once that page exists the other four come quickly. The personal branding hub has the wider picture. If you decide to have the site built, website design and development is the service for it, and you can tell us what you need to start the conversation.
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