Blog category
Business growth.
Strategy, targets, budgets and the decisions owners make once a year.
A 45-minute audit call, a written and scored report within a few working days, then a monthly report against your baseline.
11 articles.
- Business growth
- Branding and communication
- Channel and customer growth
- CRM, automation and RevOps
- Digital marketing
- Industry playbooks
- Sales management
- SEO, content and AI search
- Websites and conversion
- 6 min · Published 18 Aug 2026Why your business is growing but profit is notRevenue rising while profit stays flat usually means discounts, the wrong customers or an uncalculated acquisition cost, all visible in your own records.
- 7 min · Published 13 Jan 2026How to create a practical growth strategy for an SMEA growth strategy for a small business is four decisions on one page: which customers, which offer, which route, and what you will stop doing to pay for it.
- 6 min · Published 8 Jul 2025Market research methods small businesses can actually useMost market research answers come from ten customer calls, five lost-deal conversations, a competitor price check and a market walk, not an agency report.
- 6 min · Published 1 Jul 2025How to market technical products to business buyersTechnical buyers are reducing risk, so publish the specification, standards, drawings and lead time, and make a named engineer reachable.
- 7 min · Published 28 Mar 2025How to identify the right target market for your businessFind your target market by testing what you already sell profitably against five checks: can you find them, reach them, and serve them at a profit.
- 6 min · Published 25 Feb 2025How to build a lead generation system for an SMEPick one buyer, two channels and one enquiry destination, then build the follow-up before the advertising. A system keeps working when a campaign stops.
- 7 min · Published 14 Jan 2025How to calculate cost per lead and customer acquisition costCost per lead is what you pay for an enquiry, while customer acquisition cost is what you pay for a paying order, and the two often move apart.
- 6 min · Published 12 Dec 2024How much should an SME spend on marketing?Work the budget backwards from the orders you need, not forwards from a percentage of revenue. Then split it three ways and review it every quarter.
- 7 min · Published 17 Sept 2024How can a professional services company generate leads?Firms that sell expertise are bought on trust and referral. Leads come from published thinking, a service page per problem, and steady follow-up.
- 7 min · Published 2 Jul 2024Go-to-market strategy checklist for a new productA go-to-market plan answers who buys, why they switch, what you charge and who sells it, before the launch date is fixed.
- 6 min · Published 12 Mar 2024B2B lead generation for industrial businessesIndustrial buyers want proof of capability, not persuasion. The fix is capability pages, a verified list and follow-up that survives a long purchase cycle.