Digital marketing.
Campaigns, paid media, lead generation and follow-up — spending money so that enquiries arrive, and knowing which rupee worked.
Each piece answers its question in the opening paragraph, before anything about us, and ends with the questions owners actually ask. Where the honest answer is that you can do it yourself, the piece says so.
11 pieces
What we have written on digital marketing.
A Lead-Generation System for an SME
A system, not a campaign: one offer for one audience through its channels, captured, answered within the hour, nurtured and owned by sales.
An Email Campaign That Keeps Clients Engaged
Email works for a small business when it is sent to people who asked, says one thing, and is measured by replies. How to build the sequence, what to write, and when WhatsApp is the better channel.
Follow Up With Leads Without Annoying Them
Match cadence and channel to how ready the buyer is, give something useful and a clear choice in every touch, and know when to stop.
Google Ads vs Meta Ads: Which to Choose?
Google captures people already searching for what you sell; Meta finds people who were not looking. Which fits your offer, and how to test both fairly.
How to Calculate Cost per Lead and CAC
Cost per lead is spend divided by enquiries; CAC is spend divided by customers won. What counts as spend, how to attribute, and why cheap leads mislead.
How to Create a Monthly Marketing Plan
One page a month: the business priority, what each channel must do about it, a calendar with names on it, a weekly check and a monthly lesson.
How to Qualify Leads Before Sales Gets Them
A qualified lead is the right buyer, with a real need, who can decide, in a timeframe, showing interest. Check the five, then route, reject or recycle.
Lead Generation vs Demand Generation
Lead generation captures buyers who are ready now; demand generation makes buyers want you before they are. The metrics, horizons and content of each.
Retargeting Visitors Who Did Not Enquire
Most visitors leave without enquiring, and most were not ready. Follow them with a message matched to what they saw, for a limited time, measured honestly.
WhatsApp Marketing for Small Businesses
WhatsApp works when service messages, follow-up and promotions are kept apart, opt-in is real, and a named person answers. How to set it up and measure it.
Why Your Marketing Brings Unqualified Leads
Plenty of enquiries and no customers means the targeting, offer or page invites the wrong people, or the handoff loses the right ones. The audit, in order.
A specific question is the best possible way to start a conversation. If the answer is short, you will get it in a reply and we will write the piece.
Write to hello@gullysales.com, or book the free audit and bring the question with you.
This is the kind of work we do for businesses in your industry.
See what we do