Why a forging company website should list parts, materials and machine sizes

A purchase engineer who needs 40 forged rings in EN24, 600 mm across, types roughly that into Google. Your home page says "Hammers: 1 T, 2 T, 3 T. Quality is our motto." The engineer never finds it, and if they did, they could not tell whether your hammers make the ring. List the parts you make by the names buyers use, the grades you forge, and the weight and size each hammer and press can produce. That answers what the engineer typed.

What buyers type, and what forging sites say

Engineers search with the part, the grade and a size: "forged flange A105 8 inch", "EN19 forged shaft 2 metre", "open die forging 500 kg", "crankshaft forging for compressors". Purchase officers add a town or a state when they want a local source.

Many forging websites answer with process names and equipment. Closed die, open die, ring rolling. A 1,600-tonne press, a 3-tonne hammer. Those words are true, but few buyers search for them, so the page and the buyer may never meet. Engineers who do land on such a page have to ring to find out whether their part fits, and some will ring the next result instead.

Translate every machine into the parts it makes

A buyer cannot convert "3-tonne hammer" into "can it forge my 120 kg shaft". You can. So rewrite the equipment list with one line per machine in the buyer's terms.

• The 3-tonne hammer: shafts and blocks, heaviest piece (your figure) kg, round bar up to (your figure) mm.
• Your ring mill: rolled rings from (smallest) to (largest) mm outside diameter.
• The 1,600-tonne press: closed-die parts from (lightest) to (heaviest) kg, longest (your figure) mm.

Use the heaviest piece you have actually made, not the machine's catalogue rating. A buyer who sends a drawing at the top of your stated range and hears "that is too big for us" may not send a second one. If a photograph of the heaviest piece has a weighbridge slip or a scale reading in the frame, an engineer has reason to believe the figure.

The part-family page, outlined

One page for each family of parts you make: shafts, rings, flanges, gear blanks, blocks and discs, crankshafts. Each follows the same outline, filled from your own records.

PAGE        Forged rings
Title       Forged rings in EN8, EN24 and SS 304 | (unit name), (town)
First line  Forged and rolled rings from (smallest) to (largest) mm OD,
            up to (weight) kg, in carbon, alloy and stainless steel.
Sizes       OD, ID and height ranges; heaviest ring made so far
Grades      grades forged recently, written as drawings write them
Equipment   which hammer, press and ring mill make them
Condition   as forged, normalised, hardened and tempered, rough machined
Testing     hardness, ultrasonic testing (in-house or outside), certificates
Used for    bearing races, gear blanks, valve parts (kinds, not customers)
Send us     drawing, grade, quantity, condition, tests needed:
            (named person), (WhatsApp number), (email for drawings)

The first line does most of the work. It is what Google shows under the title, and it is what an engineer reads before deciding to scroll. Pages for the whole site, from the machine list to the quality page, are set out in our website checklist for manufacturing companies. This post is about the forging pages inside it.

Write grades the way the drawing writes them

If your buyers' drawings say EN19 and 20MnCr5, so should your page. List only grades you have forged, and the condition you deliver them in. Leave the handbook on the shelf. A list of every steel ever made tells an engineer you have not thought about the engineer's part. And name stainless and alloy grades separately, because a buyer of a 316 flange is not the buyer of an EN8 shaft.

Imagine: an open-die forging unit in Mandi Gobindgarh

Imagine an open-die forging unit in Mandi Gobindgarh, Punjab, making shafts, rings and blocks in carbon and alloy steel. The details are illustrative.

Its website had a machine list, a photograph of the gate and the line "a leading forging company in Punjab". The contact form brought enquiries. Most came from traders asking for rolled bars and TMT. The town is known for its rolling mills, and nothing on the site said otherwise. Engineers looking for a forged shaft in EN24 never reached it.

The owner had three pages written from the outline. They covered shafts, rings, and blocks and discs, each with the heaviest piece made, the grades and the testing. The home page's first line changed to name forged shafts, rings and blocks and the weight range, with a plain note that the unit does not roll bars. Calls from traders asking for TMT stopped being the bulk of the inbox, though a few still came, and the owner now answers them with one line. A typical enquiry now read "EN24 shaft, 180 mm, 60 kg, normalised, 25 pieces", which is what a forging shop needs to quote.

When a short site is enough

If two OEMs already take every hour on your presses, on drawings you cannot show, a single capability page is enough. Spend the effort on those two accounts instead.

A closed-die forger who makes only to customers' drawings can still write part-family pages, without drawings or customer names. Describe the kind of part, the weight range and the grade. And do not publish a capacity in tonnes you could not ship next quarter. Buyers quote it back to you.

Write the first part-family page

Pick the family that brings your best margin, find the heaviest piece you have made in it, and fill the outline above. Ask the person who answers your phone which grade buyers mention most, and put it in the title.

The rest of the forger's selling job is on the forging and metal forming page. If you want the pages written around your own machines through website content writing, tell us what you need.