CRM, lead flow and sales techniques · Inbound business strategy and alignment
Write down one agreed answer to every question buyers ask about price and fit.
A consistent answer bank is a shared list of agreed answers to what buyers ask about your products, prices and fit. This page covers how to write the answers, keep short local-language versions, audit real conversations against them, and ends with a working answer bank.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A consistent answer bank is a shared list of agreed answers to what buyers ask about your products, prices and fit. This page covers how to write the answers, keep short local-language versions, audit real conversations against them, and ends with a working answer bank.
A jewellery showroom in Jaipur has three people on the floor, and a customer asks about making charges. The first answers a percentage, the second says it depends on the design, the third says it is already in the price. The customer walks out and tells the next shop all three versions.
An answer bank is the list of questions buyers really ask and the answer the business has agreed to give. Entries explain what the product is, the factors that move the price, and which buyers it suits and which it does not. It is the same on WhatsApp, on the phone and in the showroom, in a length that suits each.
The owner agrees the answers and the sales head tests them on the team. It replaces the answer each person has built from memory. It sits beside the buyer questions bank, which collects what buyers ask; this page fixes what you say back and checks that you really say it.
Where this sits
Topic 13 of 13 in crm, lead flow and sales techniques: inbound business strategy and alignment. Company-level planning that keeps sales, marketing and service aligned.
- The topic before
- Selling after the sale
If you want this done for you
New hires learn the job by listening in on other people's calls.
The work
What this is actually like.
“The answer includes where the product does not fit”
A bank that only says yes is a brochure. Write when the product is the wrong choice and what you suggest instead. Buyers trust a shop that tells them when not to buy, and your team learns to qualify rather than to push.
“Length belongs to the channel”
On WhatsApp an answer is two lines. On the phone it is what a person can say in half a minute. In a quotation it is a paragraph. Write each question once in all three lengths, so the rep chooses rather than improvises.
“Local-language versions need a native writer”
Write the short Kannada, Hindi, Tamil or Marathi versions with the person who speaks it in the shop, not with a translation tool. A literal translation sounds like a form letter, and buyers answer in their own words.
“Each answer has a date and an owner”
Prices, schemes and delivery terms change. An answer that was right in April is wrong in October. Put a last-checked date on every row and give each product one owner who updates the answer when the price changes.
What we do
What you end up with.
The documents this topic produces, what each one is for, and how you know it is finished.
The product and price list
Every product and service, what is in the price, what changes the price, and what does not. The owner and the person who quotes prices fill it together.
Result: Finished when two staff members quoting the same item reach the same figure.
The answer sheet
Columns: question, agreed answer, short WhatsApp version, where it does not fit, last checked, owner. One row per question buyers ask.
Result: Finished when every question from the last month's enquiries has a row.
The language versions
Extra columns for each language your customers speak, written with the staff member who speaks it daily.
Result: Finished when a customer in each language gets an answer they would repeat to a friend.
The conversation audit
Take a sample of recent WhatsApp chats, call notes and emails. Score each against the bank: matches, wrong figure, promised something not in the bank. Do it on a Saturday with the sales head.
Result: Finished when the audit names the three answers to fix and the two missing from the bank.
The blind test
Ask five staff the same five questions separately and compare. Do not tell them what the bank says.
Result: Finished when all five give the same answer on price and fit for all five questions.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
How many questions should the bank hold?
Where do we keep it?
What if staff want to answer in their own words?
How does this affect our price flexibility?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Where to go next
The work that carries this topic further.
The rest of inbound business strategy and alignment
Or read all of crm, lead flow and sales techniques.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.