CRM, lead flow and sales techniques · Inbound business strategy and alignment
Find out how much of your time and money goes to what pays today.
A resource split shows how your time and money divide between the core business, growth plays that extend it and new bets that may become something different. This page covers the initiative list, tagging and counting family hours, and ends with a resource split and a stop or start decision.
Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.
In one paragraph
A resource split shows how your time and money divide between the core business, growth plays that extend it and new bets that may become something different. This page covers the initiative list, tagging and counting family hours, and ends with a resource split and a stop or start decision.
A cloth trader on Ring Road, Surat, runs a wholesale counter that pays every bill. A cousin has been building a saree label on Instagram for a year, and the trader has spent more evenings on the label than on the counter. The label has not paid for itself. Ask how the week divides between the two and the answer is a shrug. Nobody has added it up.
This page adds it up. Every initiative gets a row with rupees and hours for last quarter, and every row is tagged core, growth or new bet. The core is what pays today. Growth is more of the same in a new city or a new customer type. A new bet is a different model with unknown demand.
The owner fills it with the senior team. It replaces the feeling that the new thing is going fine. It sits after the purpose statement and before the one-page plan, because the plan should show where the split will move.
Where this sits
Topic 13 of 13 in crm, lead flow and sales techniques: inbound business strategy and alignment. Company-level planning that keeps sales, marketing and service aligned.
- The topic before
- Selling after the sale
If you want this done for you
Pick the one direction your business should grow in next, and park the rest.
The work
What this is actually like.
“Family hours are real hours”
The owner's evenings, a son's weekends and a spouse's accounts help are unpaid, and they are still the scarcest thing you spend. Count them at what you would pay someone to do the same work. If they stay off the sheet, the new bet looks cheap and the core looks overstaffed.
“The core is starved quietly”
A new idea gets the owner's best hours and the core business gets what is left. Orders slow, a dealer drifts away, and nobody connects it. Compare the hour split with the rupee split by month and look for a core line that is falling while the new line grows.
“Tag honestly”
A second shop in the same town selling the same goods is growth, not a new bet. A new product line sold to existing dealers is growth. Selling online direct when you have only sold wholesale is a new bet. Have someone outside the project check each tag.
“A new bet needs a stopping rule”
Write the number it must reach and the date by which it must reach it, before more money goes in. Without the rule, a bet never ends. It just gets another quarter.
What we do
What you end up with.
The documents this topic produces, what each one is for, and how you know it is finished.
The initiative list
Every initiative: name, start date, rupees spent last quarter, hours by person including family, and the owner. Pull the rupees from the books and the hours from a week of honest notes.
Result: Finished when the rupee total reconciles to your quarter's expense and no hours are left uncounted.
The tagging sheet
Each initiative tagged core, growth or new bet with one line of reason. A second person checks the tags.
Result: Finished when no initiative is tagged on the owner's say alone.
The split table
Current share of rupees and hours against the share you intend, for each of the three tags. Pick the intended split yourself, write it down and expect to argue with it.
Result: Finished when the gap between current and intended is a number, not an impression.
The stop and start decision
One thing to stop, one to cut back, one to fund, each with a rupee figure and a date. For each new bet, the number it must reach and its review date.
Result: Finished when every new bet has a number and a date to be judged on.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Your brief
Tell us what you need, and we will read it before we call.
Eight short steps about your business, what you want and who decides. Most questions are a tap, and you can skip any you would rather answer on the call.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
What split should a business like mine have?
Should I stop all new bets?
How do I count the staff time spent on these?
Does this apply if I am a one-person business?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Where to go next
The work that carries this topic further.
The rest of inbound business strategy and alignment
Or read all of crm, lead flow and sales techniques.
Your next practical step
Tell us what you are trying to grow, and we will read it before we call.
Eight short steps, mostly taps. Skip anything you would rather answer on the call.