Employer branding · Automotive
Your part is in a car everyone knows, and nobody has heard of you.
A Tier 1 or Tier 2 supplier hires CNC setters, tool room hands and quality engineers from the same industrial estate as every other plant on the road, and the company name means nothing to any of them. GullySales writes the careers page, the job posts and the gate-level material that makes the name mean something.
In one paragraph
A Tier 1 or Tier 2 supplier hires CNC setters, tool room hands and quality engineers from the same industrial estate as every other plant on the road, and the company name means nothing to any of them. GullySales writes the careers page, the job posts and the gate-level material that makes the name mean something.
Also written for
Auto component manufacturers, Tier 1 suppliers, Tier 2 suppliers.
Where this sits
For auto component manufacturers
Where it usually goes wrong, and what we would do.
“A setter can change jobs by crossing the road”
In an estate like Peenya or Hosur the next plant is a five-minute walk and pays a little more this month. What holds somebody is the bus, the canteen, predictable overtime and money that arrives on the first.
“Your customer's badge is the strongest thing you own”
The candidate has never heard of your company but knows the vehicle your bracket goes into. Naming the platform, as far as your customer agreement allows, changes the conversation at the gate.
“The tool room is a career and nobody says so”
An apprentice wants to know what they will be allowed to touch in year two and who will teach them. Component plants keep one of the few real trade ladders left, and almost none of them describe it.
“Customer audits are a selling point to the right engineer”
A quality engineer who has run a customer audit knows how much they learn in that fortnight. Say which customers audit you and what the engineer does during it.
What we do
What we deliver for auto component manufacturers.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A careers page written at gate level
Shifts, bus routes by area, the canteen, how provident fund and ESI are handled, and what a new setter is put on in week one. Plain enough to read on a phone during lunch at the plant next door.
Result: A setter comparing two gates has facts about yours and a rumour about the other.
The trade ladder, written out
Trainee to setter to programmer to tool room, with what each step needs and how long it has taken people here.
Result: A candidate sees three years ahead instead of a monthly figure.
Job posts that name the machine and the material
Turning or milling, the control you run, aluminium pressure die casting or sheet metal, the tolerance you hold, the inspection equipment.
Result: People who can do the work apply, and your HR stops losing a morning to the rest.
Customer proof, rewritten for a candidate
Your supplier awards, the platforms you feed and the audits you pass, turned from purchase manager language into something a diploma holder understands.
Result: The company stops being a name on a gate and becomes a part in a known vehicle.
What the leavers said, used properly
People who left for the plant across the road told somebody why. We collect it and put the true parts on the page, because a firm that admits the trade-off is believed about everything else.
Result: New joiners know what they traded, and fewer of them go in month two.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for auto component manufacturers
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.