Employer branding · Automotive
The battery engineer you want has a safer offer and a family asking about it.
An EV or battery company hires people who are leaving a settled job at an established maker, so its careers page has to say what an engineer would own and what happens if the next funding round is late. GullySales writes that page, the job posts and the service technician hiring content.
In one paragraph
An EV or battery company hires people who are leaving a settled job at an established maker, so its careers page has to say what an engineer would own and what happens if the next funding round is late. GullySales writes that page, the job posts and the service technician hiring content.
Also written for
EV manufacturers, Battery manufacturers, EV startups.
Where this sits
For EV manufacturers and battery companies
Where it usually goes wrong, and what we would do.
“The decision is made in a living room”
The cell or BMS engineer you want is paid more by a company their parents have heard of. Nothing on your site is written for the person asking the questions at home, and that person has a vote.
“Candidates search your worst news first”
A fire, a recall, a delayed launch or a funding story sits on the first page of results for your name. A plain paragraph about what changed afterwards beats pretending it did not happen.
“Your service network is a hiring problem nobody planned”
Selling in forty towns means finding technicians in forty towns who have never opened a high-voltage pack. What you train them on, and what the safety certification is, belongs on the careers page rather than in an internal deck.
“Speed is your offer and it cuts both ways”
An engineer joins because a design reaches the road in months instead of years. Say what that pace costs in a normal week, because whoever came for the story rather than the pace leaves first.
What we do
What we deliver for EV manufacturers and battery companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A careers page that states the stage you are at
Which vehicles or packs are in production, what is still on the bench, which sites you run, who backs you, and what you will not claim yet. No projections and no launch dates you might miss.
Result: An engineer's family gets a real answer, and you stop losing people between offer and joining.
Role posts for battery, powertrain and manufacturing engineering
Cell selection, BMS firmware, thermal, homologation, line bring-up. Each post names the bench and the tools instead of asking for years of EV experience the market has not had time to produce.
Result: Applications from people who wanted this problem, not a CV shower.
Technician hiring content for the service network
A plain post for town workshops with the training and the high-voltage safety part written out, in the language of the state it is posted in.
Result: A workshop hand in a small town can tell whether they are qualified to apply.
Interviews with the engineers who already came across
Why they left a bigger name, what surprised them, what they would warn a friend about. We publish the warning as well as the rest.
Result: People join having already heard the bad part from somebody who stayed.
One answer for the runway question
What your hiring manager says when a candidate asks how long the money lasts, agreed once with your founder and written down.
Result: The question that sinks EV offers gets a steady answer instead of a pause.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for EV manufacturers and battery companies
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
HOPO Hardware
- Situation
- There was no website or online platform of any kind, so nothing showed the products, their features or their technical specifications. A dealer who wanted a specification had to ask for it every time.
- What we did
- Website and product catalogue
- Logo and colour palette
- Printed stationery
- Social accounts opened
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
Natural Gases
- Situation
- Buyers in this field size up a supplier before they enquire. They want to see the range, the plant and the industries already being served.
- What we did
- Brand identity for the gas trade
- A corporate website
- Social channels set up
- Google Business page
- Result
- No numbers were recorded for this engagement. The work is described in full in the case study.
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.