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GullySales

Employer branding · Automotive

Your field technician works alone all day, and the job post never mentions it.

Charging networks, fleet operators and mobility companies hire field technicians, site acquisition people and drivers, and the first thing each of them wants to know is whether the role is a job or a partner arrangement. GullySales writes the careers page and the job posts that answer it before the interview.

A colliery lamp room seen from the counter: the roller shutter half up over a deep hatch, rows of cap lamps and their batteries hanging on hooks in the recess behind it, a rack of self-rescuers on the wall above, and a check-board of pegs beside the hatch with a single brass tally hanging on it where a lamp has gone out

In one paragraph

Charging networks, fleet operators and mobility companies hire field technicians, site acquisition people and drivers, and the first thing each of them wants to know is whether the role is a job or a partner arrangement. GullySales writes the careers page and the job posts that answer it before the interview.

Also written for

EV charging companies, Mobility companies, Fleet operators.

For EV charging and mobility companies

Where it usually goes wrong, and what we would do.

  • Employee or partner is the question you are avoiding

    Mobility has blurred the line until candidates assume the worst. Whether a role sits on your rolls, on a vendor's, or in a partner arrangement with an asset belongs in the first three lines of the post.

  • Uptime is the job and it is lonely

    A field technician rides between chargers in traffic, works on a unit in a basement with no signal, and gets called at eleven at night when a site drops. Somebody who discovers that on day nine has gone by day thirty.

  • Site acquisition is a sales job wearing an operations badge

    The person signing mall, hotel and apartment sites spends the week persuading facility managers and negotiating power connections. Advertise it as operations and you interview the wrong people for a month.

  • Drivers are not going to read a careers page

    Fleet drivers hear about work at the hub, at the tea shop near the depot and from other drivers. A page cannot reach them, but a sheet on the hub board can, and so can what your existing drivers say about payment.

What we do

What we deliver for EV charging and mobility companies.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A careers page split by how people are engaged

    Separate sections for roles on your payroll, roles through a vendor and partner arrangements, each saying plainly which it is. We write the description; what the arrangement is comes from you and your legal adviser.

    Result: The awkward conversation happens before the offer rather than after the first payout.

  2. The field technician post, written from a real day

    Territory size, sites covered, what is carried on the bike, the escalation on a night call, the high-voltage safety training given before anybody touches a unit.

    Result: People who want that job apply and people who do not stop applying.

  3. Hub and depot material for drivers

    A one-page sheet in the state language for the hub noticeboard and a short forwardable message, with earnings explained exactly as your own team explains them on the phone.

    Result: Drivers hear one version of the arrangement instead of five.

  4. Interviews with technicians and hub staff

    Conversations with the people doing the rounds now about the worst day and why they are still here. Quoted with their agreement, including the complaint.

    Result: Candidates trust the page because it contains something no company would invent.

  5. The thirty-day check

    We write down what a new technician is told in week one and compare it line by line with what the post promised.

    Result: The gap that causes first-month leaving is visible before it costs you another hire.

How the result is measured

  • Applications received per open role
  • Careers page engagement and time on page
  • Candidate drop-off during the interview process
  • Referral hires as a share of total hires

Recorded as a baseline before work starts, then reported every month against it.

How it works

From your first message to the first monthly report.

No open-ended retainer. Each step has a point in time and something you receive.

  1. 01 · Day 1

    Free audit call

    45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.

  2. 02 · Within a few working days

    Written, scored report

    Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.

  3. 03 · Before work starts

    Baseline recorded

    Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.

  4. 04 · Month 1

    The first fix goes live

    Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.

  5. 05 · Every month

    Report against the baseline

    What moved, what did not, and what changes next, in plain words.

  6. 06 · Month 3 to 6

    Renew on the numbers

    The term ends and you decide whether to continue from the results. No twelve-month lock.

How the work runs for EV charging and mobility companies

  1. 1

    Talk to current employees

    We interview a cross-section of staff honestly, including some who might raise uncomfortable points.

  2. 2

    Find the genuine reasons to join

    We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.

  3. 3

    Build the careers content

    The careers page, job post templates and employee stories are written from what staff actually said.

  4. 4

    Review the candidate experience

    We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.

  5. 5

    Hand over and refresh periodically

    Content is handed over for ongoing use and revisited periodically as the team and roles change.

Why us

Why owners pick GullySales over an agency.

  • Marketing and sales, as one job

    Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.

  • The person on the first call does the work

    No account managers in between. You are never handed to someone you have not met.

  • A baseline before anything starts

    Your numbers are written down on day one, so every monthly report compares against something honest.

  • The fee in writing, split three ways

    Our time, your media spend and production on separate lines. You always see what goes to us.

  • No lock-in, no guarantees we cannot keep

    Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.

  • One office, and we say so

    Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.

#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.

The offer

Start with a free audit of how you sell.

It is useful on its own, whether or not you hire us.

What you receive

  • A 45-minute call with the person who will do the work
  • A written, scored report on the six places orders leak, within a few working days
  • Every fix ranked by what it returns and what it costs
  • The one thing to do first, and why
  • An honest line on whether you need outside help at all
  • If you do, the scope and the fee in writing

No invoice. No obligation. No sales script.

We call and WhatsApp on this number.

We use your details only to reply to this enquiry. See the privacy policy.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Half our roles are through partners. Can we still do this?
Yes, as long as the page says so. Candidates work it out by the second interview anyway, and the ones who feel misled tell the next twenty drivers at the hub. We write the description, not the contract. GullySales does not recruit, does not supply technicians or drivers, and has no part in payroll, vendor billing or partner agreements.
Our engineering team sits in one city and our technicians are spread across the country. One page or many?
One page with honest local sections. A firmware engineer at head office and a technician covering chargers along a highway need different facts, and forcing both into one paragraph makes the whole thing read as marketing. The shared part is written once and each role post separately.
Would this help with attrition or only with hiring?
Both, in different amounts. An accurate description cuts the people who join and then discover the job, which is most first-month leaving. It does nothing about a territory that is too large or a night rota nobody can live with, and the interviews with your own staff will tell you which of those you have.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped in the free audit and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
Three to six months at a time. There is no twelve-month lock, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
Fixes to reply time, follow-up and your Google Business Profile usually show in weeks, because the enquiries already exist. Ads show in days once follow-up is ready. SEO and content take months. The audit tells you which applies to you.
Who will actually do the work?
The person you meet on the audit call. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
For the audit, last month's enquiries in any format and 45 minutes with whoever handles them. After that, access to the accounts the work touches, such as the website, Google Business Profile or CRM, and time for the monthly review.
What if we are not happy with the work?
Tell us and the plan changes. Every month is reported against the baseline, so a number that is not moving is visible to both sides. Terms run three to six months at a time, and the refund and cancellation policy sets out the rest.

Get a free audit of how you sell, and a scored report of where the work is.

Book a free audit