Employer branding · Consumer services
Trainers leave for the split shift long before they leave for the money.
Employer branding for a gym is what a trainer finds when he checks you before a trial session: the shift, how personal training clients are allotted, and whether the floor is a place to build a name. GullySales writes the careers page, the job posts and the trainer stories behind it.
In one paragraph
Employer branding for a gym is what a trainer finds when he checks you before a trial session: the shift, how personal training clients are allotted, and whether the floor is a place to build a name. GullySales writes the careers page, the job posts and the trainer stories behind it.
For gyms and fitness chains
Where it usually goes wrong, and what we would do.
“Six to eleven, then five to ten, and a dead afternoon”
The split shift is the reason most floor trainers quit, not the salary. A careers page that shows a squat rack and never mentions the timing only moves the surprise to week two.
“The pay a trainer cares about is the personal training share”
A post saying salary plus incentive tells him nothing. He wants to know how a walk-in member is allotted, whether the sales team hands him warm leads, and what happens when a client pauses a package.
“Your channels show offers and never show a trainer”
So a good trainer builds his following on his own phone and takes it with him when he leaves. The gyms that credit their floor staff keep them longer and get their friends as applicants.
“Certification is the thing he cannot buy alone”
Renewals and courses cost real money on a trainer's salary. Whether you pay for them, part-pay or do not, that answer belongs on the page rather than in a negotiation at the offer stage.
What we do
What we deliver for gyms and fitness chains.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
A careers page for the floor
Written for a trainer on a phone between two clients. The shift, the branch, the member profile and the person he will report to, in short lines.
Result: He knows the timing before he books a trial, so the ones who turn up are the ones who can do it.
One post per role, not one for the gym
Floor trainer, personal trainer, group instructor and front desk written separately, because a Zumba instructor and a strength coach are not the same hire.
Result: Applications that match the slot you actually need filled.
Trainers credited on your own channels
Profiles and clips of the people who coach, on the gym's page under the gym's name, with a written line on what a trainer may post from the floor.
Result: A trainer builds something here instead of only on his own account.
How the first ninety days work, in writing
Shadowing, floor hours, when he starts taking personal training clients and how those clients are allotted, confirmed by your head trainer.
Result: The commission conversation happens before the offer, not in month three.
A referral note trainers will actually forward
Short enough for a WhatsApp group, honest about the shift, with the branch and the contact number in it.
Result: Hires from the trainer network, which is where the good ones already are.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for gyms and fitness chains
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Trainers leave once they have built a client list. Can you prevent that?
Do you supply trainers or run the hiring?
We are one gym, not a chain. Is this worth the money?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
Consumer services
Employer branding for the rest of the consumer services.
Or start from employer branding.