Employer branding · Consumer services
Your technician is offered a side job at every second door he knocks on.
Employer branding for a cleaning, pest control or appliance service company is what a technician hears about you before he joins and what keeps him on your rolls once customers start asking for his number. GullySales writes the careers content, the job posts and the stories from technicians who stayed.
In one paragraph
Employer branding for a cleaning, pest control or appliance service company is what a technician hears about you before he joins and what keeps him on your rolls once customers start asking for his number. GullySales writes the careers content, the job posts and the stories from technicians who stayed.
Also written for
Home service companies, Cleaning service companies, Pest control companies.
Where this sits
For home service companies
Where it usually goes wrong, and what we would do.
“The customer at the door is your biggest competitor”
She asks for his personal number and offers him the next deep clean at half your rate. A share of your attrition is not another company at all, and no amount of brand language addresses it. What he keeps by staying has to be worth more than that cash.
“He gets into the apartment because of your ID card”
A gated society in Whitefield stops a man with a bucket and lets in a uniform with a gate pass. The same goes for the training, the insurance and the chemicals he does not have to buy. Very few companies put any of this in writing.
“Hiring happens on WhatsApp, before anybody sees a website”
One technician forwards a message to three men from his district. Your careers page gets read after that message, to check you are real, so it has to load on a slow phone and say who you are in two lines.
“Nobody tells him about the bike, the ladder and the fuel”
Whether he travels on his own two-wheeler, who pays for the petrol, who carries the machine, and what happens when a job runs past nine at night. Those answers decide month one, and they belong in the job post.
What we do
What we deliver for home service companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Careers content in the language he reads
Short Kannada or Hindi copy on a page that opens quickly, with the company name, the office address and a number that a real person answers.
Result: The man checking a forwarded message believes the company exists.
Job posts that state the area and the kit
Which part of the city, what hours, whose vehicle, what is provided and what is not, written from what your operations head confirms.
Result: New technicians arrive with the right expectation about travel and timing.
What he keeps by staying, listed plainly
The gate access, the ID, the training under a licensed supervisor, and the path from crew member to team lead, as your business actually runs it.
Result: An answer he can weigh against a customer offering him cash work.
Stories from the crew, not from management
Interviews with technicians who have been with you for years, including the one who now runs a team, recorded and used in their own words.
Result: Proof that staying leads somewhere, told by somebody who did it.
A referral message built to be forwarded
Four lines, a photograph of the uniform, the area, and a number, sized for a WhatsApp group rather than a careers portal.
Result: Hires through the network your technicians already talk in.
How the result is measured
- Applications received per open role
- Careers page engagement and time on page
- Candidate drop-off during the interview process
- Referral hires as a share of total hires
Recorded as a baseline before work starts, then reported every month against it.
How it works
From your first message to the first monthly report.
No open-ended retainer. Each step has a point in time and something you receive.
01 · Day 1
Free audit call
45 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
02 · Within a few working days
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope and fee come with it, in writing.
03 · Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later month has an honest comparison.
04 · Month 1
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
05 · Every month
Report against the baseline
What moved, what did not, and what changes next, in plain words.
06 · Month 3 to 6
Renew on the numbers
The term ends and you decide whether to continue from the results. No twelve-month lock.
How the work runs for home service companies
- 1
Talk to current employees
We interview a cross-section of staff honestly, including some who might raise uncomfortable points.
- 2
Find the genuine reasons to join
We identify what is actually true and attractive about working there, rather than generic claims that could apply anywhere.
- 3
Build the careers content
The careers page, job post templates and employee stories are written from what staff actually said.
- 4
Review the candidate experience
We check what happens between application and offer, since branding cannot fix a process that loses candidates through delay.
- 5
Hand over and refresh periodically
Content is handed over for ongoing use and revisited periodically as the team and roles change.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every monthly report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No lock-in, no guarantees we cannot keep
Three to six months at a time. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 45-minute call with the person who will do the work
- A written, scored report on the six places orders leak, within a few working days
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Can this stop customers poaching our technicians?
Do you supply technicians or handle their wages?
Most of our crew comes through a labour contractor. Does this still apply?
How much does it cost?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Consumer services
Employer branding for the rest of the consumer services.
Or start from employer branding.