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Multi-brand car service centres · CRM

Keep the car's history where the next advisor can read it.

A CRM for a multi-brand car service centre is one record per owner and car, holding the visits, the work, the next service date and the conversation so far. GullySales works on choosing the fields, moving the register into a tool the team will use and setting the reminders that come from it.

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Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of auto repair shops at work in India

What CRM means

A CRM is the record where every enquiry, call and quote is kept against a customer, replacing separate notebooks, spreadsheets and memory. GullySales sets up or cleans an existing CRM and reports from it by enquiry outcome rather than by activity logged.

Also for multi-brand car service centres

Sales and marketing for multi-brand car service centres, the overview.

Last updated 18 Oct 2026.

For multi-brand car service centres

Where it usually goes wrong, and what we would do.

  • “The register is the business and it is on one shelf”

    Years of job cards sit in a book or in billing software that only the billing desk opens. When the staff changes, the history of a car goes with the person. A shared record lets any advisor greet a returning owner knowing the last job.

  • “An owner may have two cars and an address that changes”

    Records kept by phone number alone lose the second car and the family member who brings it. The record needs the owner, each car, the registration number and the person who drives the car in.

  • “Fields that nobody fills are worse than none”

    A form with a long list of boxes is skipped by the advisor with a customer waiting. A short record of make, model, odometer, last job, next service and consent is filled at the counter and used.

  • “Fleet and insurance jobs need another view”

    A cab operator's whole fleet and an insurer's claim reference do not fit a single-owner template. The CRM keeps account-level records beside individual ones, so the manager's contacts live in the workshop's system.

What we do

What we deliver for multi-brand car service centres.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A field list agreed with the advisors

    A short set of fields for owner, car, job, odometer, next due and consent, tested at the counter.

    Result: The record can be completed while the owner waits.

  2. Import of existing job cards

    Past records cleaned, matched by registration number and loaded into the chosen tool, with duplicates listed for review.

    Result: The history of returning cars is in one place.

  3. Account records for fleets and agents

    A separate view for cab operators, transport desks and insurance agents, with the contacts and the jobs sent.

    Result: Relationships stay with the workshop.

  4. Reminders built from the last visit

    Rules that list owners whose next service is due, using date and odometer, ready for a consented message.

    Result: The advisor has a list of whom to message.

  5. A short training for the counter team

    Practice on real jobs, with a one-page guide on what to enter and when.

    Result: Each advisor enters the same details the same way.

How the result is measured

  • Enquiries logged in the CRM
  • Data completeness
  • Reports generated from CRM data

Recorded as a baseline before work starts, so every later report has an honest comparison.

Read the full CRM implementation and customisation page

Who it is for

This is written for these multi-brand car service centres.

  • Single-outlet multi-brand garages run by the owner
  • Multi-brand service chains and franchise outlets
  • Maruti and Hyundai specialists
  • Garages strong in scanning and diagnostics for newer cars
  • Cashless-insurance empanelled garages
  • Cab and corporate fleet servicing workshops
  • Mechanics' garages moving to a lift-based, bay-based layout
  • Pick-up and drop-led service centres

How it works

How the CRM work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Map the sales process

    We record how a deal actually moves from enquiry to close in your business today.

  2. 2

    Configure stages and fields

    The CRM's pipeline and fields are built to match that process exactly, not a generic template.

  3. 3

    Set up automations

    Reminders, assignment rules and follow-up triggers are configured so routine steps happen without manual effort.

  4. 4

    Test with real deals

    We run the configuration against actual current deals to catch gaps before the whole team relies on it.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales management. A target, a review routine and someone who owns the number.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3 · you are here

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Tell us what you need
Which CRM tool should we use?
One your team will open. Some workshops start with a shared sheet or a simple tool. We recommend after seeing your volume, your staff and the billing software you already use.
Do we have to replace our billing software?
No. The CRM sits beside billing and holds the relationship. Where your billing tool exports customer data, we use that to avoid typing twice.
Is customer data safe in a CRM?
Choose a tool with proper access controls, limit who can export, and keep consent recorded. Follow the data rules that apply to you and check with your own adviser if unsure.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

More for multi-brand car service centres

Everything else we would do for you.

Closest to this: leads and follow-up

Also for multi-brand car service centres

Or start from the overview: sales and marketing for multi-brand car service centres.

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