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Multi-brand car service centres · WhatsApp marketing

Send the photo of the worn part before the owner has to ask.

WhatsApp marketing for a multi-brand car service centre is using one business number to answer enquiries, share estimates and photographs, and remind consented owners about the next service. GullySales works on the profile, the saved replies and the messages that suit each stage of a job.

Scope, fee, reporting and term are agreed in writing after we have read your brief and spoken to you.

Realistic editorial illustration of auto repair shops at work in India

What WhatsApp marketing means

WhatsApp marketing is sending updates, offers and reminders to customers on the app most Indian buyers already check daily. GullySales sets up business WhatsApp, writes the message templates and keeps the list consented and current.

Last updated 18 Oct 2026.

For multi-brand car service centres

Where it usually goes wrong, and what we would do.

  • “The first message is a photograph of the car”

    Owners send a photo of the dashboard light, a video of the noise or the dealer's estimate. A number that is checked through the day and replies with a request for the make, model and year keeps that owner talking to you.

  • “Estimates are trusted when they come with evidence”

    A message with a picture of the worn part, the quoted job and a reply button for approval works as a record. It protects the workshop and reassures the owner who fears a bill that grew.

  • “Reminders must read as service”

    A message with the car's registration, the last service date and the next due point reads like care. A broadcast of discounts to every contact reads like spam and drives owners to block the number.

  • “One personal number cannot carry a workshop”

    If enquiries come to an advisor's own phone, they leave when the advisor does. A business number with a catalogue of services, makes serviced and saved replies stays with the workshop.

What we do

What we deliver for multi-brand car service centres.

Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.

  1. A WhatsApp Business profile set up properly

    Name, address, hours, makes serviced and a catalogue of common jobs on a number that belongs to the workshop.

    Result: Owners meet a complete profile on first contact.

  2. Saved replies for the common questions

    Replies for service enquiries, dealer estimates, pick-up and drop and timings of visits, ready to edit.

    Result: Each advisor answers the same way.

  3. Estimate-and-approval messages

    A format with photograph, job, quoted figure and a clear approve button or reply.

    Result: Approval is recorded on the chat.

  4. Consent capture at the counter

    A line on the job card and a tick recorded in the CRM before any reminder is sent.

    Result: Only consented owners receive reminders.

  5. Reminder messages built from the last visit

    Service reminders quoting the car and the last service, with an easy way to book or opt out.

    Result: Each reminder is specific to that car.

How the result is measured

  • Messages delivered
  • Reply rate
  • Enquiries from WhatsApp

Recorded as a baseline before work starts, so every later report has an honest comparison.

Who it is for

This is written for these multi-brand car service centres.

  • Single-outlet multi-brand garages run by the owner
  • Multi-brand service chains and franchise outlets
  • Maruti and Hyundai specialists
  • Garages strong in scanning and diagnostics for newer cars
  • Cashless-insurance empanelled garages
  • Cab and corporate fleet servicing workshops
  • Mechanics' garages moving to a lift-based, bay-based layout
  • Pick-up and drop-led service centres

How it works

How the whatsapp marketing work runs

The work itself, in order. How an engagement starts, from your brief to a written scope, is set out on our method page.

  1. 1

    Understand current WhatsApp use

    We review how customers currently message you and how consistently, if at all, it is answered.

  2. 2

    Audit common questions

    We identify the questions that come up repeatedly, which decide what should be automated first.

  3. 3

    Set up automation and templates

    An automated first response and quick reply templates are built for the most common needs.

  4. 4

    Connect to the CRM

    Conversations are linked to customer records so context carries over between team members.

  5. 5

    Measure and optimise

    We track response time and conversion, refining automated responses based on what customers actually ask.

Where this fits

Three pieces of sales work, in this order.

This work sits inside sales process design, at stage 0, foundation. The audit comes before it, and sales management keeps it running.

  1. Step 1

    Sales audit

    Find where deals are being lost and what to fix first.

    Start here if you cannot say where orders are lost.

  2. Step 2 · you are here

    Sales process design

    One written way to sell, from first enquiry to repeat order.

    Start here if every salesperson sells differently.

  3. Step 3

    Sales management

    A target, a review routine and someone who owns the number.

    Start here if the team has targets and no routine.

Tell us what you need Your brief is read before we call. Scope, fee and term in writing.

FAQ

Questions owners ask before they call.

Not here? More answers, or ask on WhatsApp.

Can we send offers to everyone in our contacts?
No. Message people who have consented and give an easy way to opt out. Check the platform's current rules on business messaging before you send.
Do we need the official API?
Not at first. The business app handles a small workshop. Move to the API when volume and the need for automation grow, and we advise on the choice then.
Who should answer the number?
A named advisor in each shift, with a saved reply for when the bays are busy. The number should not depend on one person's phone.
How much does it cost?
There is no price list, because the work differs by business. The fee is scoped after we have read your brief and spoken to you, and put in writing before anything starts, split into our time, your media spend and production.
How long is the contract?
The term is agreed in writing after we have spoken, along with the fee and the reporting. It is never a default twelve months, and renewal is decided on the numbers against the baseline recorded at the start.
How soon will we see results?
It depends on the trade, the channel and what is already in place. After we have read your brief and spoken to you, we say what we would expect to move first and how it will be measured against the baseline. Nothing here is guaranteed.
Who will actually do the work?
The person you speak to before anything starts. We work from one office in Nagarbhavi, Bengaluru, with no account managers in between.
What do you need from us?
Your brief, and a conversation. After that, access to whatever this work touches, such as your website, your accounts or your enquiry record, and time with the people who handle your enquiries.
What if we are not happy with the work?
Tell us and the plan changes. Everything is reported against the baseline, so a number that is not moving is visible to both sides. The term is in your written scope, and the refund and cancellation policy sets out the rest.

Your next practical step

Tell us what you are trying to grow, and we will read it before we call.

Eight short steps, mostly taps. Skip anything you would rather answer on the call.