Commercial solar EPC companies · Real estate and construction
Win the factory owner and the finance head who are comparing three EPC proposals.
A plant head at an auto-component unit in Peenya opens the electricity bill after the tariff change and forwards it to the owner with one line: look at this. The owner asks three solar EPC companies for a proposal.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Commercial solar EPC marketing is making your company the one a factory, warehouse, school or hospital invites to survey its roof. Sales is what follows: the bill review, the proposal, the finance sign-off and the order. GullySales builds the pages that answer a finance head, records every enquiry, and follows up each proposal that goes quiet.
The plant head searches for rooftop solar for factories, reads two sites, and shortlists whoever shows a roof like his own, with the make of modules and inverters named. Most EPC companies get that far. The orders are lost after the survey. The proposal goes out as a PDF that looks like the other two, the finance head asks how the saving is worked out and gets an answer from memory, and nobody rings again while the file waits for a board meeting. A commercial solar buyer decides slowly, with several people, and on trust in whoever will stay on the roof for the life of the plant.
Last updated 6 Oct 2026.
How buyers decide
How commercial solar EPC companies are chosen.
A factory promoter or plant head searches for rooftop solar for industry in their own city, asks the industrial association's WhatsApp group who installed on their neighbour's shed, and calls an energy consultant they already pay. Schools, hospitals and warehouse owners come through a trustee, an architect or a bank relationship manager. Many first look at the state nodal agency's list of installers where one exists, so being on it, and findable by name, both matter.
The decision is never one person's. The owner wants the bill to fall, the finance head wants the working and the tax treatment, the plant head wants nothing to disturb production, and a landlord or a lender may have to agree as well. Buyers ask whether to buy the system outright or pay per unit under an agreement, whether the roof will carry it, and who deals with the DISCOM, the inspector and the net metering file.
The order goes to the EPC company that surveyed the roof early and wrote the proposal in the owner's own bill terms: expected generation, the saving in rupees, the named equipment, the warranty and who looks after the plant. Then comes the reference visit. A buyer who has stood on a running roof and met the plant head who lives with it signs more readily than one who has only read a brochure.
The problem
What usually goes wrong for commercial solar EPC companies.
What owners tell us on the first call, in their words.
“Our proposal looks like the other two EPC proposals”
A finance head lays three PDFs side by side and every one says kWp, modules and inverter. With nothing to tell us apart, the cheapest number wins the discussion.
“The finance head asks questions the sales engineer cannot answer”
Payback working, how the saving changes as tariffs change, the tax treatment, buying against paying per unit. Answers given from memory over the phone do not survive a board meeting.
“The survey is done and then nothing moves”
A site engineer visits the roof, the proposal takes its time, and by the time it arrives the owner has asked someone else and the plant head has stopped replying.
“Our best references are plants nobody can visit”
We have running roofs with good generation, but no page shows them, no owner has agreed to host a visit, and a new buyer is asked to take our word.
“Enquiries arrive from five places and live in five inboxes”
A consultant's mail, a call from the website, a tender notice, a visiting card from a trade show. Nobody can say which source brought the last two orders.
“After commissioning we go silent”
The plant runs, the handover pack is filed, and nobody asks the owner about the second roof, the neighbour's shed, or the maintenance contract until a fault is reported.
What we do
What we do for commercial solar EPC companies.
Everything included for commercial solar EPC companies, and the result each part is there to produce.
A page for each kind of building and buyer
Separate pages for factory sheds, warehouses and cold stores, campuses, and commercial buildings. Each says what the roof needs, what the bill looks like and which system suits.
Result: A plant head sees a roof like his own, not a home installer's page.
A bill-based site survey request
An enquiry form that asks for the last electricity bills, the roof type and the connection, and offers a survey date once they arrive.
Result: The survey is booked by buyers who have the bill in their hand.
A proposal the finance head can forward
A fixed proposal layout with generation, saving in rupees on the owner's own bill, the named equipment, the warranty terms, the scope of work and who handles approvals.
Result: The owner compares you on the working, not only on the rate per kWp.
Running-plant case pages with consent
A page per installed roof, with the site, the roof type, the system size and the owner's agreement to be named, and a hosted visit offered where the owner is willing.
Result: A new buyer can see and visit a plant that looks like theirs.
One record for every enquiry and proposal
Every enquiry from search, consultants, tenders and referrals logged with its roof, connection, decision makers and each proposal version.
Result: A proposal waiting on a board meeting is called on the date it falls due.
Proposal follow-up that answers the stall
A set of replies for the usual holds: waiting for the finance head, comparing three quotes, landlord permission, the budget year. Each has a named person and a next date.
Result: A quiet proposal gets a reason-led call instead of a general nudge.
Reports against your baseline
Enquiries by source, surveys done, proposals sent and orders signed, set against the baseline recorded in the audit.
Result: You can see which stage loses the orders.
How the result is measured
- Enquiries by source: search, consultants, tenders, referrals and outreach
- Site surveys booked from enquiries
- Proposals sent and proposals decided
- Proposals that became signed orders
- Reasons proposals were lost
- Repeat and referred orders from running plants
Recorded as a baseline before work starts, so every later report has an honest comparison.
Every service, written for commercial solar EPC companies
Each has its own page: what it involves for commercial solar EPC companies, what you get, and what it is measured on.
- SEOBe the page a plant head finds when he searches for solar on his own kind of roof.
- Content marketingAnswer the finance head's questions before the survey, and the owner will take your call.
- Lead generationKnow which of your enquiries have a roof, a bill and a decision maker behind them.
- Google AdsPay for the search that comes from a factory roof, not a homeowner's subsidy question.
- Email marketingWrite the email that a finance head forwards to the owner.
- Buyer personaWrite for the finance head and the plant head, not for a buyer called industry.
- Sales processMove a factory roof from first call to signed order in steps your whole team follows.
- Website developmentBuild a site that proves you have done a roof like his before he rings.
- Referral marketingA factory owner trusts a plant he has stood beside more than a proposal he has read.
- CRMKeep the roof, the bill and the decision makers in one record, not in five phones.
Worth a page and a campaign of their own
Rooftop solar for factories and industrial units · Warehouses and cold storage rooftops · School, college and hospital campuses · Shopping complexes and commercial buildings · Pay-per-unit rooftop arrangements for buyers who will not invest · Group captive and open access supply · Ground-mount and carport systems · Operations and maintenance contracts · Government and public sector tenders
Priority campaigns
Campaigns for what commercial solar EPC companies most want to sell.
Each one planned around when your buyers decide, and measured against the baseline.
Factory rooftop campaign by industrial area
Search advertising and pages aimed at factory owners in the industrial estates you serve, with a bill upload form and a roof-type checklist.
Result: Owners in your estates find an EPC company who has worked on roofs like theirs.
Pay-per-unit rooftop campaign
A page and outreach for buyers who want solar without putting capital in, explaining the arrangement, the tariff basis, the term and the exit in plain words.
Result: A buyer who cannot invest still has a reason to talk to you.
Campus and hospital campaign
Outreach to trustees, administrators and architects of schools, colleges and hospitals, with a proposal that covers load, roof use and how the work avoids term time.
Result: A trust board gets a proposal in the form it reads.
Consultant and architect partner campaign
A short pack and a tracking sheet for energy consultants, architects and PEB builders who are asked about solar and have no installer they trust.
Result: Advisers who meet buyers first know when to name you.
Running-plant expansion campaign
A call and note to owners of plants you installed, about a second roof, a sister unit or the maintenance contract, with a performance summary from their own monitoring.
Result: Past customers hear from you for a reason, and some buy again.
Beyond search
Where we reach buyers of commercial solar EPC companies, beyond Google.
Search matters, but it is rarely the only way this industry's buyers find a supplier.
Industrial associations and estates
A talk or a stall at the association's meet, a bill-reading checklist for members, and a follow-up note to those who leave details.
Energy consultants and auditors
A pack that tells a consultant what you take on, the roof types you handle and the information you need from his client, with a sheet to record every introduction.
PEB builders, roofing sheet suppliers and structural engineers
They see the roof before anyone else. A short note on how you check load and sheeting, and a way to refer a client back to them when the roof needs work first.
Bank and NBFC relationship managers
Lenders meet owners who are ready to borrow for a plant. Give them your project details and the finance options you work with, and let the owner choose.
LinkedIn and direct outreach to plant heads
A short note to plant heads and finance heads in named industrial areas, pointing to the page for their kind of roof, not to the home page.
Who it is for
This is written for these commercial solar EPC companies.
- Rooftop EPC specialists for factories and industrial units
- Warehouse, cold storage and logistics park rooftop installers
- Campus installers for schools, colleges and hospitals
- Pay-per-unit (OPEX) rooftop developers
- Open access and group captive solar developers
- Ground-mount and solar carport contractors
- Government and public sector tender EPC companies
- Operations and maintenance firms adding new installations
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for commercial solar EPC companies
- 1
Audit the enquiry-to-order path
We read how enquiries arrive, how a survey is booked, what the proposal looks like and where files stall, using your last proposals and the orders you lost.
- 2
Build pages for each building and buyer
Pages for factories, warehouses, campuses and commercial buildings, written around the questions each buyer asks, with the roof and the bill at the centre.
- 3
Set the survey and proposal routine
A written step from enquiry to survey to proposal, with the fields to record, the person who owns each step and the proposal layout.
- 4
Record every proposal and follow it
One shared record of each enquiry and proposal version, with the next call and the reason a file closed.
- 5
Turn running plants into references
Written agreement with willing owners for case pages and hosted visits, and a note to past customers about further roofs.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Houzeome Interior Design Studio
- Situation
- A client choosing an interior designer wants to see rooms the studio actually finished. The site showed stock photography, which tells a prospective client nothing about this studio.
- What we did
- A custom site build
- The studio's own photography
- One brand across the site
- Six project pages
- Result
- Six real projects published, each with its own detailed case-study page
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions commercial solar EPC companies ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we publish a rate per kWp on our website?
Do factory owners search online, or does everything come through consultants?
Can you promote our pay-per-unit offer?
Can we show a client's generation data on the site?
Do you help with government and public sector tenders?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
Notes for owners
Read more about commercial solar EPC companies.
- Why power buyers hire the firm that explained the billHomes, societies and factories rarely plan to buy solar, a generator or an audit. This post shows how each buyer chooses between energy and utilities firms, and what the winner did first.
- What a factory finance head asks before rooftop solarA rooftop solar order is held up by the finance head, not the promoter. The questions that come at the proposal stage, and how an EPC company can answer them in the buyer's own bill terms.
Part of Energy and utilities. See the other industries in the group.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.