Commercial solar EPC companies · Pay per click advertising
Pay for the search that comes from a factory roof, not a homeowner's subsidy question.
Google Ads for a commercial solar EPC company means bidding on the searches of factory, warehouse and campus buyers and keeping out the home and subsidy searches that fill the same terms. GullySales builds the campaigns by building type and city, sends each click to a matching page and reports the cost of a survey request.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
What pay per click advertising means
Pay per click advertising (PPC) is paying a fee each time someone clicks your advert on Google or another platform. It puts you at the top of a search page immediately, instead of waiting for ranking to build. GullySales sets the targeting, writes the ad text and checks spend daily against enquiries received.
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- Buyer persona for commercial solar EPC companies
- Sales process for commercial solar EPC companies
- Website development for commercial solar EPC companies
- Referral marketing for commercial solar EPC companies
Sales and marketing for commercial solar EPC companies, the overview.
Last updated 6 Oct 2026.
For commercial solar EPC companies
Where it usually goes wrong, and what we would do.
“The word solar attracts the wrong clicks”
Panel price, subsidy, solar for home and solar jobs share their words with a factory roof. Without a long list of blocked terms, the budget goes on people who will never buy a plant.
“A small number of searches matter”
There are far fewer industrial solar searches than home ones. A well-built campaign is narrow, by city and building type, and cannot be judged by click volume.
“A click is not a survey request”
An owner who reads for a while and leaves has not enquired. The campaign has to be counted on bills uploaded and surveys booked, so the page and the form matter as much as the advertisement.
What we do
What we deliver for commercial solar EPC companies.
Every deliverable, what it covers for you, and the result it is there to produce. Nothing here is an extra.
Search campaigns by building type and city
Separate campaigns for factory rooftop, warehouse and cold storage, campus and commercial buildings, each limited to the cities you will visit.
Result: The advertisement reaches a buyer searching for his own kind of roof.
A long block list
Terms for home solar, subsidy, panel prices, wholesale, jobs, courses and small devices, added at the start and extended from the search terms report.
Result: The budget stays on industrial buyers.
Landing pages that match the search
A page for each campaign, with a roof like the buyer's, a plant you commissioned and a form asking for the bill.
Result: A click lands on proof, not on a home page.
Call and form tracking
Calls from the advertisement and forms from the page recorded with the search that brought them, and marked as survey booked or not.
Result: You can tell a survey request from a curious call.
Retargeting for owners who read and left
A reminder to visitors who read the saving or approvals page, pointing to a worked example.
Result: A buyer still weighing three EPC companies sees you again.
Cost per survey in the report
A report on what each survey request cost through search, against the baseline recorded in the audit.
Result: You can see whether the spend produces surveys.
How the result is measured
- Cost per click
- Cost per enquiry
- Enquiries from paid search
Recorded as a baseline before work starts, so every later report has an honest comparison.
Searches to bid on and block
The searches worth paying for as a commercial solar EPC company, and the ones to keep out.
- solar EPC company for factory in your city
- Bid. The buyer has a roof, a bill and a shortlist. Keep factory, warehouse and campus in separate campaigns, each landing on a page with your own plants of that type.
- commercial rooftop solar quotation
- Bid. This is a buyer asking for a proposal. Send the click to a page that asks for the bill and the roof type, so the survey can be fixed with a name and a date.
- solar without investment or pay per unit solar
- Bid, but only if you offer it, and in a separate campaign. Explain tariff basis, term and ownership on the page. A buyer arriving on a buy-the-plant page will leave.
- solar panel price or solar panel cost per watt
- Block or treat as research. The searcher is usually a home buyer or a trader. If you bid, send the click to a page on what a commercial quote includes, with no printed rate.
- solar subsidy, solar for home, solar jobs, solar course
- Block. These bring the largest volume and almost no industrial buyers. Add them as negatives at the start and read the search terms report for new ones.
- Counting a real enquiry
- Count a form with a bill and roof type, or a call that ends in a survey date. A caller asking only for a price per kilowatt is early research and goes on a separate list.
Who it is for
This is written for these commercial solar EPC companies.
- Rooftop EPC specialists for factories and industrial units
- Warehouse, cold storage and logistics park rooftop installers
- Campus installers for schools, colleges and hospitals
- Pay-per-unit (OPEX) rooftop developers
- Open access and group captive solar developers
- Ground-mount and solar carport contractors
- Government and public sector tender EPC companies
- Operations and maintenance firms adding new installations
Not for
It is not the right fit if.
- You want a guaranteed Google ranking or a guaranteed number of leads. Nobody honest can promise either.
- You need enquiries by next week and have nobody to answer them.
- You want posts and reach reported, not enquiries and orders.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
How the work runs for commercial solar EPC companies
- 1
Audit the enquiry-to-order path
We read how enquiries arrive, how a survey is booked, what the proposal looks like and where files stall, using your last proposals and the orders you lost.
- 2
Build pages for each building and buyer
Pages for factories, warehouses, campuses and commercial buildings, written around the questions each buyer asks, with the roof and the bill at the centre.
- 3
Set the survey and proposal routine
A written step from enquiry to survey to proposal, with the fields to record, the person who owns each step and the proposal layout.
- 4
Record every proposal and follow it
One shared record of each enquiry and proposal version, with the next call and the reason a file closed.
- 5
Turn running plants into references
Written agreement with willing owners for case pages and hosted visits, and a note to past customers about further roofs.
Proof
What happened when owners fixed this.
Real clients, the work we did, and the result as it was recorded. Where no number was recorded, none is claimed.
Houzeome Interior Design Studio
- Situation
- A client choosing an interior designer wants to see rooms the studio actually finished. The site showed stock photography, which tells a prospective client nothing about this studio.
- What we did
- A custom site build
- The studio's own photography
- One brand across the site
- Six project pages
- Result
- Six real projects published, each with its own detailed case-study page
SB Engineering
- Situation
- Buyers searching for laser cutting and sheet metal work in Bengaluru were finding other suppliers first, because the company did not rank for the terms its own customers type.
- What we did
- The site redesigned for mobile
- Search work on the buyer's terms
- Content that shows the work
- Social channels managed
- Result
- Website traffic rose 60% within six months, against a target of 50%.
- High-quality leads rose 45%, with a rise in conversion rates alongside them.
- Fifteen target keywords moved up the rankings, five of them into the top three positions.
Also worked with
Chord Road Hospital · Curtain Label · Difesa Security Services · Felicity Inn · Hands On CSR · Implevista · Kambar Group · Kalessi · Kerur Pain Clinic · LL Trust · Lucky Deals · Natural Gases · NavaShakthi Souhardha · NewCom Logistics · Proton Technical Services · Shakthi Foundation · Shakthi Group · Urbanest · Insyde Studio · Venkateshwara Laser Tech · Vivara Studios
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
The offer
Start with a free audit of how you sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
FAQ
Questions owners ask before they call.
Not here? More answers, or ask on WhatsApp.
Should we bid on our own company name?
Is call-only advertising right for us?
How do we keep job seekers and students out?
Will advertising bring tender work?
Should we publish a rate per kWp on our website?
Do factory owners search online, or does everything come through consultants?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
From the blog
Further reading for commercial solar EPC companies.
- 6 min read · 21 Sept 2026Google Ads vs outdoor advertising: capture demand or create it?Google Ads collects the demand that already exists. A hoarding creates the demand Google later collects, and then search takes the credit for it.
- 7 min read · 20 Jan 2026How to advertise a SaaS productBuy one event, a booked demo or an activated trial, and nothing else. Which channel produces it depends on whether your buyer already knows the category exists.
- 6 min read · 14 Jan 2026How to reduce wasted real estate advertising leadsMost wasted property leads are created on purpose, by creatives that hide the price and forms that ask nothing.
More for commercial solar EPC companies
Everything else we would do for you.
- SEO for commercial solar EPC companies
- Content marketing for commercial solar EPC companies
- Lead generation for commercial solar EPC companies
- Email marketing for commercial solar EPC companies
- Buyer persona for commercial solar EPC companies
- Sales process for commercial solar EPC companies
- Website development for commercial solar EPC companies
- Referral marketing for commercial solar EPC companies
- CRM for commercial solar EPC companies
Or start from the overview: sales and marketing for commercial solar EPC companies.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.