E-commerce · Crafts & Sewing
Our buyers are small jewellery makers, and they buy on findings, not finished pieces.
This is the supply side of jewellery, so the buyer is a maker. The maker might be a student making earrings for friends, or someone running a small Instagram brand who needs two hundred hooks by next week. The first compares prices and colours. The second compares reliability.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Jewellery making supplies online are beads, wire, chains, clasps, earring hooks, jump rings, resin, moulds, pliers and stringing cord, bought by hobbyists and small brand owners who assemble their own pieces. GullySales works on how your listings give sizes, metal and finish in millimetres, how bulk and wholesale buyers are separated from hobby buyers, and how a maker is kept supplied.
The products are small and specific: a 6 mm jump ring in antique brass is not a 5 mm one in gold tone. A listing that cannot say which it is, in which finish, will bring back the order.
Last updated 7 Oct 2026.
Who it is for
This is written for you if you sell jewellery making online.
- Sellers of beads, charms, pendants and findings in small and bulk packs
- Suppliers of resin, moulds, pigments and casting tools for jewellery makers
- Sellers of wire, chains, cords and stringing materials
- Tool sellers with pliers, cutters and beading boards
- Wholesalers who supply makers selling on Instagram and marketplaces
Not for
It is not the right fit if.
- A seller who cannot say the metal and plating of each finding
- A store that will not sell pack sizes small enough for a first-time maker
How buyers choose
What decides the sale of jewellery making.
Size in millimetres
Bead holes, jump ring diameters, wire gauge, chain link size. Makers measure before they order, and compare numbers.
Metal and finish
Brass, stainless steel, copper, silver-plated, gold-tone. Skin reaction and tarnish are the worry for makers who sell to customers.
Pack and strand quantity
Pieces per pack, beads per strand, length in centimetres or inches. Hobby makers want small packs and brand owners want hundreds.
Match and reorder
The same bead, the same finish, in the next batch. A maker who sells a design needs to buy its parts again.
Where sales are lost
What usually goes wrong when you sell jewellery making online.
In the words sellers use on the first call.
“The finding tarnished and the maker's customer complained”
Our listing said gold tone. Their buyer's skin turned green, and they write that they will not order again.
“Small makers will not pay for a big pack”
A student wants five clasps and the smallest pack is a hundred. The student buys from a shop that sells loose.
“Brand owners reorder, but through an intermediary”
They find us once, ask a price on WhatsApp and order again through whoever replied. There is no standing arrangement for them.
The scope
The work we would propose for jewellery making.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- Size, metal and finish in the titleEach listing leads with the size in millimetres, the metal and the plating, with a photograph of the item beside a ruler.
- Two ways to buyA small-pack route for hobby makers and a trade route for brand owners with rates by quantity and a reorder list.
- Searches for a maker's designPages for what a maker types: stainless steel earring hooks, resin earring moulds, beads for a mangalsutra, tiger tail wire.
- Tutorials and project kitsShort clips for making a pair of earrings or a resin pendant using exactly the stock you sell, with the list of items below.
- Wholesale follow-upA record of each trade enquiry and a follow-up until the maker decides, and then a reorder message.
What we do
What you get for jewellery making.
Each deliverable and what it is there to change.
A findings size chart
Jump rings, hooks, clasps and chain in actual size and in millimetres, printed so makers can lay a piece against it.
A metal and skin-care page
A plain description of each metal and finish you sell and how it wears, without any claim you cannot support.
Hobby and trade price lists
A small-pack price for hobbyists and a quantity rate for brand owners.
Project pages with a parts list
Earrings, a bracelet, a resin pendant, each with the exact items and a button to add them.
How the result is measured
- Purchases
- Conversion rate
- Average order value
- Repeat purchase rate
- Return rate
- Trade reorders by customer
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Your range with sizes, metals and finishes
- Complaints about tarnish, size or colour
- Hobby and trade customers and what each orders
- Your Instagram and the questions that arrive there
- Photographs of items beside a ruler
Selling in India and abroad
Selling jewellery making beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Metal content and import rules
Some countries restrict nickel and lead in jewellery parts, and the rules differ. Check with your adviser what applies before listing findings for export.
Beads and findings by parcel
Beads, charms and findings are light and sell well to makers abroad on Etsy and Instagram. Start with the countries that already order from you.
FAQ
Questions about selling jewellery making online.
Not here? More answers, or ask on WhatsApp.
How do I describe the metal on a finding?
Should I sell small packs and big packs?
How can I keep makers coming back?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Crafts & Sewing
Sellers of jewellery making also need
Also selling from a shop, a workshop or a warehouse? See the page for fabric shops and retailers.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your jewellery making sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.