E-commerce · Crafts & Sewing
The buyer wants the design they saw, and our kit does not say what comes in it.
Embroidery buyers are choosing a finished picture and then paying for the means to make it. A kit that does not say how big the finished piece is, whether the pattern is printed on the fabric or on paper, and how many colours of thread are in the pouch, gets passed over for a clearer one.
A 90-minute audit call and a written, scored report. Turnaround, reporting and term are agreed in writing after the audit.
In one paragraph
Embroidery online covers hand embroidery kits, threads and floss, hoops, fabric, cross-stitch charts, zari and aari work materials, and machine embroidery supplies, bought for a design or a technique. GullySales works on how your kits spell out what is in the box, how thread shades and fabric counts are shown without guesswork, and how a first-time stitcher is taught enough to finish.
The craft has regional and trade forms too, such as zardozi, aari and kantha, with their own buyers. A seller who knows which stitch the buyer means is ahead of most.
Last updated 7 Oct 2026.
Who it is for
This is written for you if you sell embroidery online.
- Hand embroidery kit makers with printed fabrics and thread packs
- Sellers of embroidery floss, metallic and silk thread by shade
- Cross-stitch kit and chart sellers
- Suppliers of zari, beads, sequins and aari materials to boutiques and designers
- Machine embroidery thread, stabiliser and design file sellers
Not for
It is not the right fit if.
- A seller who cannot list the thread brand and shade numbers in a kit
- Anyone selling copied designs they have no right to
How buyers choose
What decides the sale of embroidery.
What is in the kit
Printed fabric or blank, hoop or no hoop, the number of thread colours, needle, pattern and instructions. A buyer reads this line before the price.
Thread brand and shade number
Floss is bought by shade number, so a buyer replacing a colour needs to know the brand's code. A listing with no code means a guess.
Finished size and skill level
The size of the design, and whether it is a first project or a hard one. Cross-stitch buyers also ask the fabric count.
Stitch or technique
Satin, French knot, kantha, aari, crewel. A buyer looks for the one they already know, or want to learn.
Where sales are lost
What usually goes wrong when you sell embroidery online.
In the words sellers use on the first call.
“Kit buyers write that something was missing”
The kit had no hoop and the page did not say. It was never in the contents list that the buyer read.
“Thread buyers cannot match the colour”
A shade bought for a repair or a second batch looked different on arrival, because the listing had no brand code and the photograph was warm.
“Boutiques ask for zari and beads by the dozen”
Designers and boutique owners buy materials in numbers and from a person they trust. They get a retail page with one price.
The scope
The work we would propose for embroidery.
Measured on purchases, conversion rate, cost to win a customer, average order value and repeat purchases. Anything here that needs a platform or tool we have not used with you is confirmed in the audit before it goes in the scope.
- A contents panel on every kitA list with photographs of everything inside, finished size, skill level, and the stitches taught, above the price.
- Shade numbers and a colour finderThread pages listed by brand code and colour family, with real stitched swatches. Whether that needs a plug-in or works with your theme is settled in the audit.
- Stitch tutorials as search pagesHow to do a French knot, aari work for beginners, how to finish a hoop, each tied to the kit or thread used.
- Trade supply for boutiques and designersA quote route for zari, beads and thread in quantity, with samples sent to the designer and the order followed up.
- Stitching creators and communitiesEmbroiderers who finish a piece with your kit, showing each step, and answering the buyer's questions in the comments.
What we do
What you get for embroidery.
Each deliverable and what it is there to change.
A kit contents standard
A fixed block of what is inside, the finished size and level, with a flat-lay photograph, used on every kit.
A thread shade chart
Each colour as a stitched sample with its brand code, so replacements are ordered by number.
A beginner stitch video series
Short clips for the stitches in each kit, linked from the instruction card.
A trade price sheet
Rates by quantity for zari, beads and threads, for boutiques and designers.
How the result is measured
- Purchases
- Conversion rate
- Average order value
- Repeat purchase rate
- Return rate
- Thread reorders by shade number
Recorded as a baseline before work starts, so every later report has an honest comparison.
How it works
From your first message to the first report.
No open-ended retainer. Every step gives you something in writing.
First
Free audit call
90 minutes with whoever handles your enquiries: how they arrive, how fast they are answered, where they are lost.
After the call
Written, scored report
Six areas scored, fixes ranked by return and cost. If you want our help, the scope, the fee and the reporting come with it, in writing.
Before work starts
Baseline recorded
Enquiries by source, reply time, conversion and cost per order, written down so every later report has an honest comparison.
After the baseline
The first fix goes live
Usually the cheapest one on the report: reply time, a follow-up sequence or the marketing-to-sales handover.
As agreed
Report against the baseline
What moved, what did not, and what changes next, in plain words. How often you get it is set in writing before work starts.
At renewal
Renew on the numbers
The term ends and you decide whether to continue from the results. The length is agreed in writing before anything starts.
What we need from you
What to have ready before the audit call.
None of it has to be tidy. We read what you have.
- Your kits with exact contents
- Thread range with brand and shade numbers
- Complaints about missing items or colours
- Boutique and designer customers and their usual orders
- Photographs and videos of finished work
Selling in India and abroad
Selling embroidery beyond your own market.
Where you sell decides sizes, units, seasons and returns. We work from Bengaluru and have no overseas office, so for a new country we start from your own sales and the platforms you already use.
Indian embroidery as a draw
Kantha, zardozi and aari work attract stitchers and designers abroad. Etsy and Instagram are where they search, and metallic thread and sharp needles are checked against parcel rules.
Fabric count and hoop sizes
Cross-stitch fabric is sold by count and hoops in inches in some markets. Give both, and say which thread brand a shade code belongs to.
FAQ
Questions about selling embroidery online.
Not here? More answers, or ask on WhatsApp.
What should an embroidery kit page show?
How do I sell thread when buyers can't see the colour?
Can I sell zari and aari materials to designers online?
How much does it cost?
How long is the contract?
How soon will we see results?
Who will actually do the work?
What do you need from us?
What if we are not happy with the work?
More in Crafts & Sewing
Sellers of embroidery also need
Also selling from a shop, a workshop or a warehouse? See the page for fabric shops and retailers.
This page is part of the e-commerce section. The D2C brands page covers the arithmetic of acquisition cost and the second order for any brand.
Why us
Why owners pick GullySales over an agency.
Marketing and sales, as one job
Most agencies stop at the enquiry. We also fix what happens after it: the reply, the follow-up, the quote and the CRM.
The person on the first call does the work
No account managers in between. You are never handed to someone you have not met.
A baseline before anything starts
Your numbers are written down on day one, so every later report compares against something honest.
The fee in writing, split three ways
Our time, your media spend and production on separate lines. You always see what goes to us.
No guarantees we cannot keep
The term is agreed in writing and never a default twelve months. We never promise a ranking or a lead count, because nobody controls those.
One office, and we say so
Nagarbhavi, Bengaluru. We work across India by call and WhatsApp and travel when a session needs to be in person.
#257, 3rd floor, Sri Nanjundeshwara Complex, Nagarbhavi 8th Block, Outer Ring Road. How we work.
Engagement options
Ways to work with us.
Pick the size of commitment that fits. Every option starts with the free audit.
Option 1
The audit on its own
A 90-minute call and a written, scored report. It says honestly whether you need outside help, and many fixes are ones your own team can make.
Option 2
One fix, scoped
Start with the fix the audit ranks first, such as reply time or follow-up. The fee is in writing before anything starts.
Option 3
An ongoing programme
We run the work, report against the baseline, and you renew on the numbers. The term and the reporting are agreed in writing first.
Option 4
Guidance for your own team or agency
We plan, brief and check the work of your in-house team or current agency, instead of replacing them.
The offer
Start with a free audit of how your embroidery sell.
It is useful on its own, whether or not you hire us.
What you receive
- A 90-minute call with the person who will do the work
- A written, scored report on the six places orders leak
- Every fix ranked by what it returns and what it costs
- The one thing to do first, and why
- An honest line on whether you need outside help at all
- If you do, the scope and the fee in writing
No invoice. No obligation. No sales script.
Your next practical step
Get a free audit of how you sell, and a scored report of where the work is.
90 minutes. A written, scored report. No invoice and no obligation.